Cotton Cordell Big O Lipless Crankbait

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait and more than a million were sold during that first year. The Cotton Cordell Big O Lipless Crankbait retains that fish-catching action, buoyant body, and cover-deflecting ability as the original. You can depend on each Big O to run true right out of the box at the same depth every time. The Big O is ideal for both large and smallmouth bass. It comes in a wide variety of fish-catching color patterns.