Gander Outdoors - Baraboo, WI

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315 W Pine St
Baraboo, WI 53913
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Store Hours:

Monday  10:00am - 8:00pm
Tuesday  10:00am - 8:00pm
Wednesday   10:00am - 8:00pm
Thursday  10:00am - 8:00pm
Friday  10:00am - 8:00pm
Saturday  9:00am - 8:00pm
Sunday  10:00am - 6:00pm

Our Story

Welcome to Gander Outdoors, Baraboo. My name is Tim Hollfelder, and I’m the store manager. The entire Baraboo team and I are excited to be a part of your next outdoor adventure.

As Wisconsinites we share common bonds: the fishing opener weekend, deer camps in November, the spring turkey hunt, heading to the cabin all summer long, hiking at Devils Lake, miles and miles of bike trails, and of course, trying to stay warm while ice fishing. Some of my favorite memories are of spending time with friends and family doing these very things across our great state.

When you visit our store, you’ll discover a team that is passionate and knowledgeable about exploring everything Wisconsin has to offer. Just like you, my team and I eat, sleep and breath the outdoors, and we will use our knowledge to outfit you with the right gear at a great value.

We’re excited to serve this community and help our fellow Wisconsinites experience the outdoors and share their passions with the next generation.


Check out our career opportunities

At This Location


Overton’s began selling waterskis in the mid 1970’s. Over the years, we've built our reputation by offering quality products at the best prices found anywhere. Today you can look to Overton’s to provide the highest quality products for all your boating needs. Our vision is simple. We will be your hometown outfitter – offering the best gear for all your outdoor needs, at the best value.