Boasting the look and feel of live bait, Berkley's Gulp! Alive! Minnow is infused with irresistible scent formula for maximum fish attraction. Because these super-realistic Minnows actually ''live'' in a high-octane Gulp! Alive! solution, they absorb up to 20% more attractant, making them more potent than other lures on the market. Each super-charged Minnow disperses its potent scent like a blood trail in the water. When the catching is finished, simply put them back in the bucket to recharge for another day! Made in the USA.