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Fishing > Baits & Lures > Soft Baits > Creatures >

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Berkley Gulp! Extruded Nightcrawlers

Berkley Gulp! Extruded Nightcrawlers

Key Features
  • Imitates the natural curves of a nightcrawler

  • Durable, biodegradable, and long-lasting

  • Proven to bring in more fish than real, live bait

$5.99
Zoom Brush Hog, 6", 8-Pack

Zoom Brush Hog, 6", 8-Pack

Key Features
  • Wholly realistic, super-soft to the touch

  • Salt-impregnated to attract massive strikes

  • Tails, wings, and arms for lots of motion

  • Great on a Texas rig or a Carolina rig

$4.49 - $4.99
Zoom Bait Company 6" Lizard

Zoom Bait Company 6" Lizard

Key Features
  • Salt mixture to lure fish

  • Floppy appendages attract nearby predators

  • Slender-bodied

  • 6" length; 9-pack

$2.49 - $3.99
Strike King Mr. Crappie Slabalicious, 15-Pack
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Strike King Mr. Crappie Slabalicious, 15-Pack

Key Features
  • Live bait swimming action from its paddle tail

  • Tapered design and ribbed body cause vibration

  • Available in proven colors crappie cant resist

  • Designed for casting, flipping, pitching, and more

$2.79
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Strike King Mr. Crappie Joker, 15-Pack

Strike King Mr. Crappie Joker, 15-Pack

Key Features
  • Hypnotic action that will increase your bites

  • Solid, ribbed body and 3 vibrating tails

  • Available in proven colors crappie cant resist

  • Great for vertical jigging and trolling

$2.79
Missile Baits D Bomb, 6-Pack

Missile Baits D Bomb, 6-Pack

Key Features
  • The bomb for pitching and flipping

  • 4" bait with ribber body

  • Thinner body, thicker head

$3.99
Berkley Havoc Grass Pig
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Berkley Havoc Grass Pig

Key Features
  • Designed by pro angler Bobby Lane

  • Precise soft plastic formulation

  • Produces an irresistible wiggle

  • Rigs in a variety of ways

$2.99 - $3.49
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Berkley Gulp! Catfish Dough, 5-oz. Bag

Berkley Gulp! Catfish Dough, 5-oz. Bag

Key Features
  • 1.5" chunks provide effortless rigging

  • Disperses an intense scent and flavor combo

  • More durable than real livers

  • Eliminates mess

$3.99 - $5.99
Berkley PowerBait Rattle Shrimp, 3-Pack

Berkley PowerBait Rattle Shrimp, 3-Pack

Key Features
  • Pre-rigged and even better than the real thing

  • Internal rattle increases vibration and noise

  • PowerBait formula increases hookup ratios

  • Rigged with extra-sharp black nickel hooks

$5.99 - $6.29
Berkley Gulp! Shrimp
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Berkley Gulp! Shrimp

Key Features
  • Shrimp imitator looks like the real thing

  • Acts like a real shrimp with natural movement

  • Gulp! formula offers 400x more scent dispersion

  • Rig it and fish it just like a live shrimp

$5.99 - $6.99
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Zoom Swimmin' Chunk Bait, 10-Pack

Zoom Swimmin' Chunk Bait, 10-Pack

Key Features
  • Salt-impregnated to lure fish

  • Flowing tails to attract nearby predators

  • Superior water displacement

  • 3" length; 10-pack

$2.49
Berkley PowerBait Power Nymph

Berkley PowerBait Power Nymph

Key Features
  • Scent and flavor formula

  • Fish hold on 18 times longer

  • Targets trout and panfish

  • Emulates juvenile "nymph" stage of insects

  • Flavor loved by many fish

$4.29
Zoom Baby Brush Hog Bait, 4", 12-Pack

Zoom Baby Brush Hog Bait, 4", 12-Pack

Key Features
  • Slithering tails, wings, arms

  • Full of salt to entice fish

  • 12-pack

$3.99
Zoom Super Chunk Soft Bait
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Zoom Super Chunk Soft Bait

Key Features
  • Loaded with salt scent to lure bass

  • Soft, thick, and durable plastic

  • High-flapping claws

  • 3.5"; 5-pack

$2.49
  •  
Calcutta Flashfoil Swim Shad
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Calcutta Flashfoil Swim Shad

Key Features
  • Cutting-edge bait is irresistible to all fish

  • Tail Vibra-Action mimics a swimming baitfish

  • Tru-Swim weight balance system

  • Great for freshwater and saltwater applications

  • Rigged with blackened chrome hooks

$3.99 - $4.59
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Strike King Rage Bug
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Strike King Rage Bug

Key Features
  • Bulky bait with high-grade plastic construction

  • Large profile and rodent-style body

  • 4 unique Rage Tail appendages for great action

  • Versatile bait can be fished any way you want

$5.89 - $5.99
  •  
Strike King Mr. Crappie Joker, 15-Pack

Strike King Mr. Crappie Joker, 15-Pack

Key Features
  • Hypnotic action that will increase your bites

  • Solid, ribbed body and 3 vibrating tails

  • Available in proven colors crappie cant resist

  • Great for vertical jigging and trolling

$2.79
Zoom Magnum Lizard, 8", 9-Pack

Zoom Magnum Lizard, 8", 9-Pack

Key Features
  • Big-bodied lizard for the bass of a lifetime

  • Free-moving legs and curly tail move lots of water

  • Salt-impregnated to coax fish into biting down

  • Excellent choice for flipping or Carolina rigging

$4.99
Berkley Gulp! Alive! Shrimp, Bucket Half Pint

Berkley Gulp! Alive! Shrimp, Bucket Half Pint

Key Features
  • Shrimp imitator looks like the real thing

  • Acts like a real shrimp with natural movement

  • Gulp! Alive! offers 400x more scent dispersion

  • Rig it and fish it just like a live shrimp

$9.99 - $10.49
Zoom Baby Brush Hog

Zoom Baby Brush Hog

Key Features
  • Versatile creature bait catches bass of all sizes

  • Multiple appendages push maximum amount of water

  • Salt-impregnated to keep fish biting down hard

  • Great on a Texas rig, Carolina rig, or jig

  • 12-pack, 4"

$4.49
Berkley Gulp! Alive! Fish Fry

Berkley Gulp! Alive! Fish Fry

Key Features
  • Looks, feels, and tastes like live bait!

  • Durable, soft, and supple

  • Lifelike profile; potent scent and flavor

$5.99
Berkley PowerBait Power Wigglers

Berkley PowerBait Power Wigglers

Key Features
  • Irresistable Scent Flavor

  • No Refrigeration Needed

  • Easier to Store Than Waxworms or Larvae

  • Fish Hold Up to 18 Times Longer

$4.29 - $4.99
Berkley PowerBait Chigger Quad, 8-Pack
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Berkley PowerBait Chigger Quad, 8-Pack

Key Features
  • New twist to bass-fighting favorite

  • Double tail legs w/ incredible action

  • Crazy legs help entice curious fish

  • 8-pack

$4.99
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Berkley Gulp! Ripple Mullet

Berkley Gulp! Ripple Mullet

Key Features
  • Looks, smells, and even tastes like the real thing

  • Unique paddle tail swimming action

  • 400X more fish-attracting scent

  • Great for casting and retrieving in dirty water

$6.99
Missile Baits D Bomb Soft Bait

Missile Baits D Bomb Soft Bait

Key Features
  • Unique ribbed body that cuts through water

  • Tails sail when connected, flap when separated

$3.99
Zoom Mini Lizard, 4", 15-Pack

Zoom Mini Lizard, 4", 15-Pack

Key Features
  • Finesse option that packs a big punch

  • Free-moving legs and curly tail move lots of water

  • Salt-impregnated to keep fish biting down

  • Use it on Texas rig, shakey head, or Carolina rig

$3.99
Strike King KVD Rodent, 6-Pack

Strike King KVD Rodent, 6-Pack

Key Features
  • Developed with champion angler Kevin VanDam

  • 4 independent appendages push lots of water

  • Coffee Scent technology helps mask human scents

  • Big body is great for penetrating heavy cover

$4.99
YUM Christie Critter

YUM Christie Critter

Key Features
  • Suited for light-feeding predators

  • Multiple fluttering limbs for extreme movement

  • 3.5"; 8-pack

$2.99
Strike King Caffeine Shad Soft Bait

Strike King Caffeine Shad Soft Bait

Key Features
  • 5"

  • Exclusive coffee scent

  • Masks human scents and oils

  • Increases your hook-up chances

$4.99
Zoom Bait Company 6" Lizard
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Zoom Bait Company 6" Lizard

Key Features
  • Salt mixture to lure fish

  • Floppy appendages attract nearby predators

  • Slender-bodied

  • 6" length; 9-pack

$3.49
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Berkley Gulp! Catfish Chunks, 1-1/2", 12-Pack

Berkley Gulp! Catfish Chunks, 1-1/2", 12-Pack

Key Features
  • Looks and feels like natural bait

  • Stays on the hook longer

  • More durable than real livers

  • Eliminates mess

$5.99
Berkley Gulp! Cricket

Berkley Gulp! Cricket

Key Features
  • Freshwater and saltwater shapes and colors

  • Lifelike detail

  • More durable than live bait

$3.99

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