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Whether you’re after a big game tournament catch or just enjoying a day on the lake with your favorite fishing buddy, you need the right fishing gear and equipment. A leader in fishing, boating, and watersports, Overton's offers quality fishing rods, fishing reels, fishing lures, fishing nets, and boating equipment from premium brands that top sport and tournament anglers alike rely on to provide gear for a variety of freshwater fishing, saltwater fishing, ice fishing, bow fishing, and fly fishing techniques. Our wide selection of fishing gear from brands like Shimano, Abu Garcia, Berkley, Okuma, Otter, Gander Mountain, X-Factor, Guide Series, and GSX offers something for anglers of every skill level, from beginners to tournament pros.

At Overton's, you’ll find hundreds of spinning reels, casting reels, trolling reels, ice-fishing rods, and fly-fishing rods by folks like Shimano, St. Croix, Daiwa, Shakespeare, and Ugly Stik. We offer medium spinning rods, heavy casting rods, ultra-light fly-fishing rods, and more. Our selection of high-quality fiberglass fishing rods, carbon-fiber fishing rods, and graphite fishing rods covers a wide range of lengths, actions, and powers, for freshwater fishing and saltwater fishing. Cork or EVA foam grip handles and aluminum guides ensure that you always have complete control. Whether your catch is bass, trout, salmon, or pan fish, you'll find the perfect fishing rod at Overton's.

Overton's has a collection of saltwater fishing and freshwater fishing spinning reels and bait-casting reels from brands you trust like Pfleuger, Penn, Pinnacle, Ardent, and Abu Garcia. We offer high-speed fishing reels for fast line retrieve, low-speed fishing reels for strength and power, and reels that switch speeds at the push of a button to give you maximum control in any situation. Our huge selection offers the perfect gear ratio, line capacity, and lure and line weights for your needs.

Overton's offers a wide range of fishing lures, fishing hooks, fishing bait, fishing line, and other fishing equipment to ensure your tackle box is stocked with only the best. We carry scent-infused soft plastic baits with realistic bodies and textures, crankbaits and poppers of all shapes and sizes, and versatile jigs and spin baits in eye-catching colors from trusted brands like Berkley, Gulp, Rapala, Lindy, Northland, and YUM. We also offer a huge assortment of blades, spoons, split rings, sinkers, and snaps to customize your rig for any fishing style and plenty of solutions for organizing your tackle. Our selection of cutlery and tools from Rapala, Sea Striker, and Leatherman offers high-performance fishing gear for preparing bait and filleting your catch.

Overton's features an assortment of single fishing hooks, double fishing hooks, and treble fishing hooks from big names like Gamakatsu and TroKar in sizes for every application. We offer the highest quality carbon steel fishing hooks and stainless steel fishing hooks on the market to ensure you give the best presentation in the water, every time. Our selection of fishing line features high-end monofilament fishing line, fluorocarbon fishing line, and braided fishing line with a wide range of weights to suit every fishing style from trolling to bottom-bouncing to long-distance casting.

Featuring a vast selection of fishing boats, trolling motors, and accessories from brands like Beavertail, Ocean Kayak, Minn Kota, and MotorGuide, Overton's guarantees a variety of the finest quality products, all in one place at a great price. From trolling motors and rod holders to life vests and fishing seats, we carry outstanding gear from Lee's Tackle, Taco, Scotty, Mustang Survival, and Wise to cover recreational and tournament angling. If you're looking for storage, we've got plenty of livewells and aerator pumps to keep live bait wriggling and coolers to haul in your daily catch.

Protect your eyes while you’re out on the water with our stylish sunglasses from folks like Wiley X, Fisherman Eyewear, Costa Del Mar, and Sea Striker. We also have a vast library of fishing DVDs for training or entertainment so you can feel like you're out in the boat, even when the weather keeps you inside.

Out on a beautiful inland lake, aboard a deep-sea fishing boat, wading waist-deep in murky water, or casting straight from the pier—no matter where your prime angling spot is, Overton's is guaranteed to offer the fishing tackle you need to land that perfect catch. So, if you’re looking to make a name for yourself out on the water, look no further than Overton's.