Simple, yet extremely effective, the new and improved Swim Shad features an authentic profile and moves with a seductive, lifelike action to successfully target freshwater and saltwater predators. Bright, fish-attracting color patterns and holographic flash foil give this lure maximum visibility in the water. A sharp VMC needle-point hook is molded into a lead head with the soft plastic body molded around the whole hook/head unit, creating a simple, easy to use bait. The soft plastic makes the tail kick actively to provoke aggressive strikes. Works well for both freshwater and saltwater fishing. Heavy enough to cast a long way and swim deep. Tough enough to withstand strikes from all varieties of gamefish. Secure I-Bolt system holographic WildEye. Weighted internally for ideal swimming action.