Berkley Gulp! Alive! Minnow

Featuring a streamlined tail and an authentic profile, the Gulp! Alive! Minnow wiggles, darts, and quivers in the water to mimic the action of a wounded baitfish. Gulp! Alive! scent dispersion triggers a feeding response in even the most sluggish bass. Ideal for drop-shotting, drifting, or jigging, this durable little lure outlasts and out-performs live bait! Water-based, biodegradable Gulp! Alive! formula is just as durable on the hook as any soft plastic on the market.

The next generation in Gulp! technology, Gulp! Alive! Lures absorb 20% more scent-and-flavor formula than original Gulp! lures and disperse over 400 times more scent than other plastic baits. These realistic little lures come soaking in a jar of Gulp! Alive! juice for maximum attraction power. The resealable jar enables you to reload your baits with scent and flavor every time you put them away. Designed with improved swimming action and authentic detail, Gulp! Alive! lures offer a lifelike profile when released in the water. 100% natural and biodegradable.