Inspired by the original 8 inch BBZ1, the new BBZ-1 4inch Shad is one of the most realistic shad swim baits to ever hit the water. After 2 years of research and development Bill Siemantel along with SPRO's Design Team have designed a cutting edge Shad Swim bait system that covers the entire water column from top to bottom! Whether you are a tournament Pro "Casting for Cash", or a Striper fisherman fishing inland or of shore, this lure just plain catches fish! This 4 inch BBZ1 Shad Slow Sink (sinks 1 foot every 4 seconds). Pros and novice anglers alike will both be able to pick up one of these BBZ-1 4" Shad Baits and start loading the boat. Why a 4" shad bait? Because it's one of the most common baitfish in the world that game fish eat! Bass, Muskie, Tarpon, Redfish, Stripers, Snook, Salmon, just to name a few. This is one of the best-built and realistic lures every to hit the market! Looks, actions, durability, versatility and a price point that everyone can afford.