Enter or verify that code JULY14 is in your cart at checkout, and a $50 discount will be applied to your order over $250, or a $15 discount will be applied to your order over $100. Your savings will be based on the merchandise total only, excluding shipping, handling, additional freight, and taxes. This offer can not be combined with any other offer. Other restrictions and exclusions may apply. Click here for full details >
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Bring the force and effectiveness of Berkley PowerBait to everything you use with Berkley's PowerBait Attractant. This potent mixture enhances ordinary lures and can even be applied to live bait. Berkley's Power Bait technology releases more flavor upon bite, making fish hold 18x longer, meaning more of your strikes count. Now you can take all you rigs and baits to the next level. Simple, convenient and easy to use, you'll never fish without it.