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Bring the force and effectiveness of Berkley PowerBait to everything you use with Berkley's PowerBait Attractant. This potent mixture enhances ordinary lures and can even be applied to live bait. Berkley's Power Bait technology releases more flavor upon bite, making fish hold 18x longer, meaning more of your strikes count. Now you can take all you rigs and baits to the next level. Simple, convenient and easy to use, you'll never fish without it.