Designed by Berkley professionals for ultimate trolling and cast-and-retrieve fishing, the Flicker Shad Crankbait is one of the most productive trolling baits of our time. Its size, profile, and diving depth imitate that of a real shad, while its rattle-and-roll flicker action perfectly imitates the actions of a wounded or fleeing baitfish, making it irresistible to predatory gamefish. Its black nickel treble hooks feature Mustad Ultra Points for positive hooksets every time. Comes in proven fish-attracting colors with quality split rings. Weight transfer allows for extra-long casts. Tuned to run correctly right out of the package.