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Fishing > Lures, Baits, & Tackle > Soft Baits > Soft Plastics >

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Big Bite Baits Suicide Shad, 5", 4-Pk.

New! Big Bite Baits Suicide Shad, 5", 4-Pk.

Key Features
  • Quality swimbait and proven fish catcher

  • Tail design swims even with slowest retrieves

  • Solid head keeps your bait running properly

  • Belly hook slot for easy Texas rigging

$6.99
Northland Tackle Impulse Rigged Minnow, 3"

Northland Tackle Impulse Rigged Minnow, 3"

Key Features
  • Necessity for all true walleye anglers

  • Erratic action of a distressed baitfish

  • Baitfish-Image Spinner Harness provides flash

  • Ideal for high-speed, open-water trolling

  • Equipped with a super-sharp, needle-point hook

4 colors available
$4.99
Big Bite Baits Warmouth Soft Bait, 3.5"

Big Bite Baits Warmouth Soft Bait, 3.5"

Key Features
  • Great swim jig trailer

  • Can be fished sideways without spinning on fall

  • Natural gliding action on the fall

  • 3 ridges are molded into the flat side of the body

  • Can be fished with a Extra Wide Gap worm hook

6 colors available
$4.99
Gander Mountain Pro Swimmer, 4-4/5", 5-Pk.

New! Gander Mountain Pro Swimmer, 4-4/5", 5-Pk.

Key Features
  • Distinct, lifelike action at any speed

  • Thin, paddle-style tail for swimming action

  • Ribbed body emits constant vibrations

  • Versatile bait can be rigged a number of ways

$6.99
Berkley Gulp! Freshwater Jerk Shad, 5", 6-Pk.

Berkley Gulp! Freshwater Jerk Shad, 5", 6-Pk.

Key Features
  • 400X more scent dispersion than normal soft baits

  • Great for working weed lines/wood, docks, dams

  • Targets fish suspending or holding in cover

  • Excellent for jigging and drop shotting

$6.99
Berkley Gulp! Minnow Grub, 3" GMIG3

Berkley Gulp! Minnow Grub, 3" GMIG3

Key Features
  • Infused with irresistible Gulp scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

4 colors available
$5.99
YUM Money Minnow, 5", 4-Pk.

YUM Money Minnow, 5", 4-Pk.

Key Features
  • Original soft plastic minnow for all types of fish

  • Unique swimming tail with super-realistic action

  • Hidden hook slot for easy and straight rigging

  • Works great on a single jig or a multi-bait rig

$9.99
Strike King Shadalicious, 3-1/2", 6-Pk.

Strike King Shadalicious, 3-1/2", 6-Pk.

Key Features
  • Meticulously designed to deliver more strikes

  • Soft body and paddle tail for enticing action

  • Lifelike patterns get the fish going

  • Retrieve it slowly and steadily for best results

$9.99
$8.99
Buy 5+ at $7.99 ea.
Berkley PowerBait Minnow

Berkley PowerBait Minnow

Key Features
  • Slender baitfish profile with a split-tail design

  • Creates subtle, yet appealing action

  • Ideal for bass, walleye, trout, and crappie

  • PowerBait flavor scent keeps fish hanging on!

4 models to choose from
$4.99
Berkley Gulp! Alive! Cricket, 1", 2-oz. Jar

Berkley Gulp! Alive! Cricket, 1", 2-oz. Jar

Key Features
  • Targets any species that eats insects

  • Lifelike appendages flutter in the water

  • Long-lasting lure retains an authentic look feel

$5.99
Berkley Gulp! Alive! Minnow, 2-1/2", 12-oz. Bucket

Berkley Gulp! Alive! Minnow, 2-1/2", 12-oz. Bucket

Key Features
  • Wiggles, darts, and quivers in the water

  • Scent dispersion triggers strike from gamefish

  • Water-based, biodegradable Gulp! Alive! formula

  • Outlasts and out-performs live bait

  • Ideal for drop-shotting, drifting, or jigging

$19.99
Berkley Gulp! Floating Minnow

Berkley Gulp! Floating Minnow

Key Features
  • Floating, split-tail profile for lifelike action

  • Keeps bait off bottom and in strike zone

  • As durable as plastic, more effective than natural

  • Looks, feels, and tastes like live bait

2 models to choose from
$5.99
Berkley Gulp! Floating Trout Worm, 2-1/2", 20-Pk.

Berkley Gulp! Floating Trout Worm, 2-1/2", 20-Pk.

Key Features
  • Lifelike features and fluttering action

  • Applies equally well to all fish

  • Suspends hook in the visible strike zone

  • Excellent alternative to natural worms

$5.99
Storm WildEye Live Walleye Soft Bait

Storm WildEye Live Walleye Soft Bait

Key Features
  • Natural WildEye color patterns and shapes

  • Holographic 3-D WildEye

  • Life-like swimming action

  • Holographic swimmin flash foil

  • Tough, yet soft outer body

2 models to choose from
$4.99
Berkley Havoc Sick Fish, 4", 2-Pk.

New! Berkley Havoc Sick Fish, 4", 2-Pk.

Key Features
  • Designed by pro angler Skeet Reese

  • Anatomically correct fins and profile

  • Incredibly lifelike swimming action at any speed

  • Versatile bait can be rigged in a variety of ways

$3.49
Berkley Power Bait Atomic Dogbone, 3/4"

Berkley Power Bait Atomic Dogbone, 3/4"

Key Features
  • Unique shape mimics small aquatic insects

  • High-action tail entices finicky fish

  • Can be rigged two different ways

  • PowerBait scent and flavor

  • 8 pk.

7 colors available
$3.49
Berkley Power Bait Atomic Wish Bone, 3/4"

Berkley Power Bait Atomic Wish Bone, 3/4"

Key Features
  • Unique shape mimics small aquatic insects

  • High-action tail entices finicky fish

  • Can be rigged two different ways

  • PowerBait scent and flavor

  • 8 pk.

7 colors available
$3.49
Berkley Gulp! Alive! Ripple Shad, 3", Bucket Pint

Berkley Gulp! Alive! Ripple Shad, 3", Bucket Pint

Key Features
  • Segmented body for vibration and swimming action

  • Lifelike body, color detail, and 3D red eyes

  • Rippled sides offer more scent dispersion

  • Made from natural ingredients

  • 100% biodegradable

$19.99
$14.96
Berkley Gulp! Ripple Shad

Berkley Gulp! Ripple Shad

Key Features
  • Sleek profile with rippled sides

  • Lifelike body, color detail, and 3D red eyes

  • Realistic texture keeps fish locked on

  • Made from natural ingredients

  • 100% biodegradable

2 models to choose from
$5.99
$4.96
Berkley PowerBait Ripple Shad Fishing Lure, 3.5, PBBRS3.5-FLJ

Berkley PowerBait Ripple Shad Fishing Lure, 3.5, PBBRS3.5-FLJ

Key Features
  • Unique segmented body for more vibration

  • Irresistible swimming action

  • More surface area for better scent dispersion

  • Lifelike body/color detail

  • 3D red eyes

$4.99
Berkley Havoc Beat Shad

Berkley Havoc Beat Shad

Key Features
  • Hybrid of a grub and a finesse swimbait

  • Tail beats from side-to-side for incredible action

  • Designed with help from pro Mike Iaconelli

6 models to choose from
$3.49
Berkley Havoc Devil Spear Jr.

Berkley Havoc Devil Spear Jr.

Key Features
  • Streamlined body gives it an irresistible action

  • Spear-shaped, segmented tail for flapping action

  • Designed with help from pro Mike Iaconelli

5 models to choose from
$3.49
$2.96
Berkley Havoc Grass Pig Jr., 3-1/2, Bubblegum, HVMGPJ3-BGM

Berkley Havoc Grass Pig Jr., 3-1/2, Bubblegum, HVMGPJ3-BGM

Key Features
  • Sleek body shape and action-packed tail design

  • Designed by pro angler Bobby Lane

  • Made in USA

$3.49
Berkley Havoc Papa Pit Boss, 5, Electric Blue, HVMPPB5-EB

Berkley Havoc Papa Pit Boss, 5, Electric Blue, HVMPPB5-EB

Key Features
  • Sized to match the most common forage

  • Tail provides maximum wiggle under water

  • Designed with help from pro Skeet Reese

  • Made in the USA

$3.49
Berkley Havoc Sick Fish Jr., 3, Light Hitch, HVMSF3-LHCH

Berkley Havoc Sick Fish Jr., 3, Light Hitch, HVMSF3-LHCH

Key Features
  • Baitfish profile with anatomically correct fins

  • Lifelike swimming action at fast and slow retrieve

  • Made in the USA

$3.49
Berkley Havoc The Jerk

Berkley Havoc The Jerk

Key Features
  • Segmented,hydrofoil, diamond-shaped tail

  • May be jerked, twitched, burned, or shook

  • Designed with help from pro Mike Iaconelli

  • Made in the USA

2 models to choose from
$3.49
Calcutta Flashfoil Fishing SwimShad 3, 6-Pack

Calcutta Flashfoil Fishing SwimShad 3, 6-Pack

Key Features
  • Black Chromed Hooks

  • Tail Vibra-Action

  • Holographic Live Eyes

  • Raised Gill Plates

5 models to choose from
$3.96 - $4.99
Yum Money Minnow, 2.5"

Yum Money Minnow, 2.5"

Key Features
  • Fishes through heavy cover, grass, or open water

  • Tapers from broad head section down to thin tail

  • Belly slit allows the hook to fit for easy rigging

  • Slow retrieve produces a realistic action

5 models to choose from
$8.99
Big Bite Baits Real Deal Shad

Big Bite Baits Real Deal Shad

Key Features
  • Exclusive twin-tail action kicks underwater

  • Features ribbing and pectoral fins along body

  • 3-dimensional eyes

2 models to choose from
$3.96 - $5.99
Big Bite Baits Crappie Minn'r, 10 Pack, 2"

Big Bite Baits Crappie Minn'r, 10 Pack, 2"

Key Features
  • Long, slender tail that moves in water

  • Use on small jig head, light drop or split shot

  • Fortified with "Bite Juice" to attract fish

  • 10 per pack

6 models to choose from
$1.99
Gander Mountain Swim Minnow, 10-Pack

Gander Mountain Swim Minnow, 10-Pack

Key Features
  • Great swimming action

  • Attracts bass and other panfish

  • Includes Gamakatsu hook

  • 10 per pack

16 models to choose from
$4.99
Berkley PowerBait Ripple Shad Fishing Lure

Berkley PowerBait Ripple Shad Fishing Lure

Key Features
  • Unique segmented body for more vibration

  • Irresistible swimming action

  • More surface area for better scent dispersion

  • Lifelike body/color detail

  • 3D red eyes

7 models to choose from
$4.99

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