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Fishing > Lures, Baits, & Tackle > Soft Baits > Soft Plastics >

Fishing>Lures, Baits, & Tackle>Soft Baits>Soft Plastics>

Get the attention you're looking for with soft baits from Berkley, Zoom, Yum, and more. Our selection of soft wiggly bait includes worms, tubes, sticks, minnows, panfish bait, jerkbaits, creatures, grubs, trailers, frogs, topwaters, and even preserved and scented baits. No matter what catch you're after, you'll find the bait you need here.

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Zoom Soft Plastic Super Fluke Baits, 5", 10-ct.

Zoom Soft Plastic Super Fluke Baits, 5", 10-ct.

Key Features
  • Innovative tails displace more water

  • Salt impregnation

  • High-action appendages

7 colors available
$3.99
Berkley Gulp! Alive! Ripple Shad, 3"; GAPFRS3

Berkley Gulp! Alive! Ripple Shad, 3"; GAPFRS3

Key Features
  • Segmented body for vibration and swimming action

  • Lifelike body, color detail, and 3D red eyes

  • Rippled sides offer more scent dispersion

  • Made from natural ingredients

  • 100% biodegradable

4 colors available
$19.99
Big Bite Baits Warmouth Soft Bait, 3.5"

Big Bite Baits Warmouth Soft Bait, 3.5"

Key Features
  • Great swim jig trailer

  • Can be fished sideways without spinning on fall

  • Natural gliding action on the fall

  • 3 ridges are molded into the flat side of the body

  • Can be fished with a Extra Wide Gap worm hook

9 colors available
$4.99
Berkley Gulp! Alive! 3" Minnow Assortment

Berkley Gulp! Alive! 3" Minnow Assortment

Key Features
  • 3" minnow lures

  • Assorted shapes and colors

  • For both saltwater and freshwater species

$19.99
Northland Mimic Minnow Shads

Northland Mimic Minnow Shads

Key Features
  • Holographic Baitfish Image shad body

  • Hyperactive paddletail

  • Holographic Flash Foil

  • Lures fish from a wide radius

3 models to choose from
$3.99
Gulp! Jerk Shad Soft Bait

Gulp! Jerk Shad Soft Bait

Key Features
  • Infused with irresistible Gulp scent formula

  • Excellent for jigging or fishing drop-shot rigs

  • Realistic look and feel

5 colors available
$5.99 - $6.99
Berkley Gulp! Alive! Minnow

Berkley Gulp! Alive! Minnow

Key Features
  • Infused with irresistible Gulp Alive scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

14 models to choose from
$5.99 - $19.99
Berkley Gulp! Minnow Grub, 3" GMIG3

Berkley Gulp! Minnow Grub, 3" GMIG3

Key Features
  • Infused with irresistible Gulp scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

4 colors available
$5.99
Berkley Gulp! Minnow

Berkley Gulp! Minnow

Key Features
  • Infused with irresistible Gulp scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

4 models to choose from
$4.99 - $5.99
YUM Money Minnow

YUM Money Minnow

Key Features
  • Fishes through heavy cover, grass, or open water

  • Tapers from broad head section down to thin tail

  • Belly slit allows the hook to fit for easy rigging

  • Slow retrieve produces a realistic action

2 models to choose from
$8.99 - $9.99
$7.96 - $8.09
Strike King Shadalicious Soft Bait, 3-1/2" long

Strike King Shadalicious Soft Bait, 3-1/2" long

Key Features
  • 3.5" Long

  • 6 per pack

5 colors available
$8.99 - $9.99
Storm WildEye Pro Paddle Tail

Storm WildEye Pro Paddle Tail

Key Features
  • Realistic profile with a thick paddle tail

  • Soft PVC body designed for easy rigging

  • Includes interchangeable jig heads

2 models to choose from
$4.99 - $5.99
Zoom Bait Super Fluke Jr. Soft Plastic, 4", 10-ct.

Zoom Bait Super Fluke Jr. Soft Plastic, 4", 10-ct.

Key Features
  • Wholly realistic, super-soft to the touch

  • Salt-impregnated to attract massive strikes

  • 4" in length

  • 10 per pack

$3.99
Zoom Bait Swimmin' Super Fluke Soft Plastic, 4-1/2", 5-ct.

Zoom Bait Swimmin' Super Fluke Soft Plastic, 4-1/2", 5-ct.

Key Features
  • Features swimming paddle-tail

  • Wholly realistic, super-soft to the touch

  • Salt-impregnated to attract massive strikes

  • 4-1/2" length

  • 5 per pack

$4.79
Bass Assassin 1.5-Inch Freshwater Shad

Bass Assassin 1.5-Inch Freshwater Shad

Key Features
  • Irresistible action in the water

  • Ideal for targeting panfish and crappie

  • Traditional shad body design

  • Eye-catching color combinations

2 colors available
$3.99
Berkley PowerBait Chroma-Glow Crappie Nibbles

Berkley PowerBait Chroma-Glow Crappie Nibbles

Key Features
  • Provokes more strikes than other leading soft bait

  • Perfectly sized for smaller hooks and lures

  • Long-lasting bait dissolves slowly in water

4 colors available
$4.99
Berkley PowerBait Power Honey Worm

Berkley PowerBait Power Honey Worm

Key Features
  • Emulates the larva stage of an insects life

  • Longer-lasting than real honey worms

  • Realistic profile

  • Great for ice fishing or open water bobbing

$3.99
Berkley Gulp! Alive! Cricket

Berkley Gulp! Alive! Cricket

Key Features
  • Targets any species that eats insects

  • Lifelike appendages flutter in the water

  • Long-lasting lure retains an authentic look feel

4 colors available
$5.99
Berkley Gulp! Alive! Fish Fry

Berkley Gulp! Alive! Fish Fry

Key Features
  • Looks, feels, and tastes like live bait!

  • Durable, soft, and supple

  • Lifelike profile; potent scent and flavor

4 colors available
$5.99
Berkley Gulp! Alive! Jigging Grub, GAJJG1

Berkley Gulp! Alive! Jigging Grub, GAJJG1

Key Features
  • Can be rigged to a head jig or bucktail

  • Curly tail offers natural, irresistible action

  • Comes in a re-sealable container for safe storage

2 colors available
$5.99
Berkley Gulp! Alive! Minnow Head

Berkley Gulp! Alive! Minnow Head

Key Features
  • Water-based, biodegradable formula

  • More durable than real cut minnows

  • Comes in a re-sealable container for safe storage

  • Wiggly entrails create attention-grabbing motion

3 colors available
$5.99
Berkley Gulp! Alive! Waxies Waxworm Lures, GAJWX

Berkley Gulp! Alive! Waxies Waxworm Lures, GAJWX

Key Features
  • Durable enough for year-round use

  • Look and feel like natural bait

  • Comes in a re-sealable container for safe storage

3 colors available
$5.99
Berkley Gulp! Earthworm

Berkley Gulp! Earthworm

Key Features
  • Targets bass, walleye, and trout

  • Designed to look and feel like natural bait

  • Proven to out-perform live bait

  • Comes in a re-sealable jar for safe, easy storage

2 colors available
$4.99 - $5.99
Berkley Gulp! Floating Minnow

Berkley Gulp! Floating Minnow

Key Features
  • Floating, split-tail profile for lifelike action

  • Keeps bait off bottom and in strike zone

  • As durable as plastic, more effective than natural

  • Looks, feels, and tastes like live bait

2 models to choose from
$3.94 - $5.99
Berkley Gulp! Floating Trout Worm

Berkley Gulp! Floating Trout Worm

Key Features
  • Lifelike features and fluttering action

  • Applies equally well to all fish

  • Suspends hook in the visible strike zone

  • Excellent alternative to natural worms

2 colors available
$5.99
Berkley PowerBait Crappie Sparkle Nibbles

Berkley PowerBait Crappie Sparkle Nibbles

Key Features
  • Provokes more strikes than other leading soft bait

  • Perfectly sized for smaller hooks and lures

  • Long-lasting bait dissolves slowly in water

4 colors available
$4.99
Northland Slurpies Small Fry Jigs

Northland Slurpies Small Fry Jigs

Key Features
  • Baitfish-Image hollow tube body

  • Tantalizing teaser tail

  • Sparkling holographic Fish Flakes

  • "Salt spiced" baitfish attractor scent

2 models to choose from
$2.99
Rapala Storm Wildeye Swim Shad

Rapala Storm Wildeye Swim Shad

Key Features
  • Internal weights for ideal swimming action

  • Holographic flash foil for added visibility

  • I-Bolt holographic WildEye

6 models to choose from
$3.99 - $4.29
Storm WildEye Live Crappie Soft Bait, 2"

Storm WildEye Live Crappie Soft Bait, 2"

Key Features
  • Natural WildEye color patterns and shapes

  • Holographic 3-D WildEye

  • Life-like swimming action

  • Holographic swimmin flash foil

  • Tough, yet soft outer body

$4.99
Storm WildEye Live Sunfish Soft Bait, 2"

Storm WildEye Live Sunfish Soft Bait, 2"

Key Features
  • Natural WildEye color patterns and shapes

  • Holographic 3-D WildEye

  • Life-like swimming action

  • Holographic swimmin flash foil

  • Tough, yet soft outer body

$4.99
Storm WildEye Live Walleye Soft Bait

Storm WildEye Live Walleye Soft Bait

Key Features
  • Natural WildEye color patterns and shapes

  • Holographic 3-D WildEye

  • Life-like swimming action

  • Holographic swimmin flash foil

  • Tough, yet soft outer body

2 models to choose from
$4.99

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