Get the attention you're looking for with soft baits from Berkley, Zoom, Yum, and more. Our selection of soft wiggly bait includes worms, tubes, sticks, minnows, panfish bait, jerkbaits, creatures, grubs, trailers, frogs, topwaters, and even preserved and scented baits. No matter what catch you're after, you'll find the bait you need here.
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Northland Mimic Minnow Shad, 1/4 oz., 2-pk.
Holographic Baitfish Image shad body
Holographic Flash Foil
Lures fish from a wide radius
Northland Slurpies Small Fry Jigs
Baitfish-Image hollow tube body
Tantalizing teaser tail
Sparkling holographic Fish Flakes
"Salt spiced" baitfish attractor scent
Northland Tackle Impulse Rigged Nightcrawler
Lifelike swimming action, look, feel, and smell
Oval-shaped torso and ActionCup tail
Internally rigged w/ baitfish spinner harness