Get the attention you're looking for with soft baits from Berkley, Zoom, Yum, and more. Our selection of soft wiggly bait includes worms, tubes, sticks, minnows, panfish bait, jerkbaits, creatures, grubs, trailers, frogs, topwaters, and even preserved and scented baits. No matter what catch you're after, you'll find the bait you need here.
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New! Northland Tackle Impulse Rigged Minnow, 3"
Sleek, aerodynamic minnow profile
Flat sides and an undulating WhaleTail
Internally rigged w/Baitfish-Image Spinner Harness
New! Northland Tackle Impulse Rigged Nightcrawler, 6"
Lifelike swimming action, look, feel, and smell
Oval-shaped torso and ActionCup TM tail
Internally rigged w/ baitfish spinner harness
Northland Slurpies Small Fry Jigs
Baitfish-Image hollow tube body
Tantalizing teaser tail
Sparkling holographic Fish Flakes
"Salt spiced" baitfish attractor scent
Northland Mimic Minnow Shads
Holographic Baitfish Image shad body
Holographic Flash Foil
Lures fish from a wide radius
Northland Mimic Minnow Fry Jigs
Mimics "young-of-the-year" minnow fry
Holographic Baitfish-Image minnow fry body
Dolphin-shaped glider tail
Darts and swims like crippled minnow