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Fishing > Lures, Baits, & Tackle > Soft Baits > Frogs & Topwater >

Get the attention you're looking for with soft baits from Berkley, Zoom, Yum, and more. Our selection of soft wiggly bait includes worms, tubes, sticks, minnows, panfish bait, jerkbaits, creatures, grubs, trailers, frogs, topwaters, and even preserved and scented baits. No matter what catch you're after, you'll find the bait you need here.

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Zoom Horny Toad Baits

Zoom Horny Toad Baits

Key Features
  • Innovative tails displace more water

  • Salt impregnation

  • High-action appendages

4 colors available
$4.49 - $4.79
Heddon Pop'n Image Topwater Lure

Heddon Pop'n Image Topwater Lure

Key Features
  • Lifelike finishes, realistic baitfish eyes

  • Unmatched "popping" and "walking-the-dog"

  • Designed for castability

  • Comes with two Xcalibur Rotating treble hooks

3 colors available
$6.99
Strike King KVD Sexy Frog, 2-1/2"

Strike King KVD Sexy Frog, 2-1/2"

Key Features
  • Designed by elite pro angler Kevin VanDam

  • Fully-sealed nose to minimize water entry

  • Easily-collapsible hollow body is easier to bite

  • Great for both heavy cover and open water

  • Big Gamakatsu hook for strong hookups

$8.49
$7.99
LIVETARGET Sunfish Hollow Body Topwater Lure, 3"

New! LIVETARGET Sunfish Hollow Body Topwater Lure, 3"

Key Features
  • ICAST 2015 winner for Best Soft Lure

  • Replicates a wounded sunfish at the surface

  • Weedless design is great around thick cover

  • Great for twitching and walking fast or slow

  • Trokar hooks make for high hook-up ratios

$12.99
SPRO Bronzeye Frog, 2-1/2

SPRO Bronzeye Frog, 2-1/2

Key Features
  • Designed around a Gamakatsu Double EWG Hook

  • Soft plastic body collapses to expose hook

  • Lands on its belly almost every time

  • Living rubber legs are secured inside the body

  • Legs can be trimmed to manipulate frogs action

5 colors available
$9.99
SPRO Bronzeye Frog Jr., 2-3/8

SPRO Bronzeye Frog Jr., 2-3/8

Key Features
  • Designed around a Gamakatsu Double EWG Hook

  • Soft plastic body collapses to expose hook

  • Lands on its belly almost every time

  • Living rubber legs are secured inside the body

  • Legs can be trimmed to manipulate frogs action

$9.99
$7.96
SPRO Bronzeye Frog, Leopard, 2-1/2

SPRO Bronzeye Frog, Leopard, 2-1/2

Key Features
  • Designed around a Gamakatsu Double EWG Hook

  • Soft plastic body collapses to expose hook

  • Lands on its belly almost every time

  • Living rubber legs are secured inside the body

  • Legs can be trimmed to manipulate frogs action

$9.99
Gander Mountain Frog, 3.5"

Gander Mountain Frog, 3.5"

Key Features
  • Length: 3.5"

  • Specially designed legs

  • Loud buzzing sound

7 models to choose from
$4.99
SPRO Bronzeye Popper, 2-3/8

SPRO Bronzeye Popper, 2-3/8

Key Features
  • Draws lurking bass from heavy cover

  • Loud popping action created by a concave face

  • 3/0 Gamakatsu hooks for solid hookups

4 colors available
$9.99
LIVETARGET Sunfish Hollow Body Topwater Lure, 3-1/2"

New! LIVETARGET Sunfish Hollow Body Topwater Lure, 3-1/2"

Key Features
  • ICAST 2015 winner for Best Soft Lure

  • Replicates a wounded sunfish at the surface

  • Weedless design is great around thick cover

  • Great for twitching and walking fast or slow

  • Trokar hooks make for high hook-up ratios

$12.99

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