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Berkley > Fishing > Lures, Baits, & Tackle > Soft Baits >

Get the attention you're looking for with soft baits from Berkley, Zoom, Yum, and more. Our selection of soft wiggly bait includes worms, tubes, sticks, minnows, panfish bait, jerkbaits, creatures, grubs, trailers, frogs, topwaters, and even preserved and scented baits. No matter what catch you're after, you'll find the bait you need here.

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Berkley PowerBait Rattle Shrimp, 3-1/2, SWCRS4

Berkley PowerBait Rattle Shrimp, 3-1/2, SWCRS4

Key Features
  • Proven PowerBait formula attracts big game fish

  • Built-in tube rattle increases vibration and noise

  • Pre-rigged and weighted for lifelike action

2 colors available
$6.49
Berkley Gulp! Minnow, 2-1/2", 18-Pk.

Berkley Gulp! Minnow, 2-1/2", 18-Pk.

Key Features
  • Gulp! formula with 400X more scent dispersion

  • Minnow with ultra-realistic taste and texture

  • Slight action looks just like the real thing

  • Excellent for jigging and drop shotting

$5.99
Berkley PowerBait Power Honey Worm

Berkley PowerBait Power Honey Worm

Key Features
  • Emulates the larva stage of an insects life

  • Longer-lasting than real honey worms

  • Realistic profile

  • Great for ice fishing or open water bobbing

$3.99
Berkley Havoc Bottom Hopper, 6-1/4", 12-Pk.

Berkley Havoc Bottom Hopper, 6-1/4", 12-Pk.

Key Features
  • Designed by professional angler Larry Nixon

  • Exceptional shape, action, and color

  • Uniquely-designed tail for improved action

  • Great on a jig head, Carolina rig, or wacky worm

$2.96 - $3.49
Berkley Saltwater Powerbait Mullet, 4, MSWM4

Berkley Saltwater Powerbait Mullet, 4, MSWM4

Key Features
  • Soft plastic designed to mimic saltwater minnows

  • Realistic texture and Powerbait scent

  • Length: 4; Quantity: 6

2 colors available
$5.49
Berkley Havoc Bottom Hopper, 6-1/4", 12-Pk., Plum

New! Berkley Havoc Bottom Hopper, 6-1/4", 12-Pk., Plum

Key Features
  • Designed with pro bass angler Larry Nixon

  • Uniquely designed tail for improved action

  • Made for jig heads, Carolina rigs, wacky worming

$2.99
Berkley Havoc Bottom Hopper, 6-1/4", 12-Pk., Redbug

New! Berkley Havoc Bottom Hopper, 6-1/4", 12-Pk., Redbug

Key Features
  • Designed with pro bass angler Larry Nixon

  • Uniquely designed tail for improved action

  • Made for jig heads, Carolina rigs, wacky worming

$2.99
Berkley Gulp! Alive! 3" Minnow Assortment

Berkley Gulp! Alive! 3" Minnow Assortment

Key Features
  • 3" minnow lures

  • Assorted shapes and colors

  • For both saltwater and freshwater species

$19.99
Berkley Gulp! Alive! 3" Minnow and 5" Jumbo Leech Assortment

Berkley Gulp! Alive! 3" Minnow and 5" Jumbo Leech ...

Key Features
  • 3" minnow and 5" jumbo leech lures

  • Assorted shapes and colors

  • For both saltwater and freshwater species

$19.99
Berkley Gulp! Alive! Leech

Berkley Gulp! Alive! Leech

Key Features
  • Infused with irresistible Gulp Alive scent formula

  • Realistic look and feel

  • Wounded leech underwater action

2 models to choose from
$9.99 - $19.99
Gulp! Alive 5" Jumbo Leech, pint

Gulp! Alive 5" Jumbo Leech, pint

Key Features
$19.99
Gulp! Nightcrawler Soft Bait, 6", 12-Pack

Gulp! Nightcrawler Soft Bait, 6", 12-Pack

Key Features
  • 6" long

  • 12 per pack

2 colors available
$6.99
Berkley PowerBait Crappie Nibbles, 1-oz. Jar

Berkley PowerBait Crappie Nibbles, 1-oz. Jar

Key Features
  • Biodegradable nibbles disperse PowerBait formula

  • Creates a scent cloud that panfish cant resist

  • PowerBait formula makes fish hold on 18X longer

$4.99
Berkley Gulp! Freshwater Jerk Shad, 5", 6-Pk.

Berkley Gulp! Freshwater Jerk Shad, 5", 6-Pk.

Key Features
  • 400X more scent dispersion than normal soft baits

  • Great for working weed lines/wood, docks, dams

  • Targets fish suspending or holding in cover

  • Excellent for jigging and drop shotting

$6.99
Berkley Gulp! Shaky Shad, 3, GSS3-SMLT

Berkley Gulp! Shaky Shad, 3, GSS3-SMLT

Key Features
  • Infused with irresistible Gulp scent formula

  • Vibrating tail for irresistible underwater action

  • Durable, soft, realistic shad profile

  • Made in the USA

$6.49
Berkley Gulp! Alive! Minnow

New! Berkley Gulp! Alive! Minnow

Key Features
  • Infused with irresistible Gulp Alive scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

14 models to choose from
$9.99 - $19.99
Berkley Gulp! Alive! Minnow, 4", 12-oz. Bucket

Berkley Gulp! Alive! Minnow, 4", 12-oz. Bucket

Key Features
  • Infused with irresistible Gulp Alive scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

  • Outlasts and out-performs live bait

  • Ideal for drop-shotting, drifting, or jigging

$19.99
Berkley Gulp! Minnow Grub, 3" GMIG3

Berkley Gulp! Minnow Grub, 3" GMIG3

Key Features
  • Infused with irresistible Gulp scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

4 colors available
$5.99
Berkley Gulp! Jumbo Leech, 5", 8-Pk.

Berkley Gulp! Jumbo Leech, 5", 8-Pk.

Key Features
  • Infused with irresistible Gulp scent formula

  • Realistic look and feel

  • Wounded leech underwater action

$5.99
Berkley Gulp! Minnow, 3", 12-Pk.

Berkley Gulp! Minnow, 3", 12-Pk.

Key Features
  • Gulp! formula with 400X more scent dispersion

  • Minnow with ultra-realistic taste and texture

  • Slight action looks just like the real thing

  • Excellent for jigging and drop shotting

$5.99
Berkley Gulp! Minnow, 4", 8-Pk.

Berkley Gulp! Minnow, 4", 8-Pk.

Key Features
  • Gulp! formula with 400X more scent dispersion

  • Minnow with ultra-realistic taste and texture

  • Slight action looks just like the real thing

  • Excellent for jigging and drop shotting

$5.99
Berkley Gulp! Saltwater Jerk Shad

Berkley Gulp! Saltwater Jerk Shad

Key Features
  • Infused with irresistible Gulp scent formula

  • Excellent for jigging or fishing drop-shot rigs

  • Realistic look and feel

6 models to choose from
$6.99
Berkley Gulp! Alive! Jerk Shad

Berkley Gulp! Alive! Jerk Shad

Key Features
  • Infused with irresistible Gulp scent formula

  • Disperses its deadly scent like a blood trail

  • Realistic look and feel

4 models to choose from
$9.99 - $14.96
Berkley PowerBait Minnow

Berkley PowerBait Minnow

Key Features
  • Slender baitfish profile with a split-tail design

  • Creates subtle, yet appealing action

  • Ideal for bass, walleye, trout, and crappie

  • PowerBait flavor scent keeps fish hanging on!

13 models to choose from
$4.99
Berkley PowerBait Power Nuggets, 1-oz. Jar

Berkley PowerBait Power Nuggets, 1-oz. Jar

Key Features
  • Moldable dough for easy, no-mess rigging

  • Eye-catching colors trigger strikes from gamefish

  • Biodegradable formula slowly dissolves in water

$4.99
Berkley PowerBait Biodegradable Trout Bait, 1-3/4-oz. Jar

Berkley PowerBait Biodegradable Trout Bait, 1-3/4-oz. Jar

Key Features
  • Moldable dough for effortless rigging

  • Eye-catching colors for underwater visibility

  • Biodegradable formula slowly dissolves in water

$4.99
Berkley PowerBait Natural Scent Trout Bait

Berkley PowerBait Natural Scent Trout Bait

Key Features
  • Potent and ultra-effective on freshwater gamefish

  • Proven to outperform real salmon eggs

  • Biodegradable formula slowly dissolves in water

  • Moldable dough for effortless rigging

$4.99
Berkley PowerBait Power Eggs Floating Magnum

Berkley PowerBait Power Eggs Floating Magnum

Key Features
  • Floating eggs offer a natural presentation

  • Connects to make egg sacs and loops

  • Biodegradable formula slowly dissolves in water

3 colors available
$4.99
Berkley Gulp! Alive! Cricket, 1", 2-oz. Jar

Berkley Gulp! Alive! Cricket, 1", 2-oz. Jar

Key Features
  • Targets any species that eats insects

  • Lifelike appendages flutter in the water

  • Long-lasting lure retains an authentic look feel

$5.99
Berkley Gulp! Alive! Fish Fry, 1", 2-oz. Jar

Berkley Gulp! Alive! Fish Fry, 1", 2-oz. Jar

Key Features
  • Looks, feels, and tastes like live bait!

  • Durable, soft, and supple

  • Lifelike profile; potent scent and flavor

$5.99
Berkley Gulp! Alive! Minnow Head

Berkley Gulp! Alive! Minnow Head

Key Features
  • Water-based, biodegradable formula

  • More durable than real cut minnows

  • Comes in a re-sealable container for safe storage

  • Wiggly entrails create attention-grabbing motion

2 colors available
$5.99
Berkley Gulp! Alive! Floating Jumbo Leech, 5, GAPFJL5-BL

Berkley Gulp! Alive! Floating Jumbo Leech, 5, GAPFJL5-BL

Key Features
  • Infused with irresistible Gulp Alive scent formula

  • Realistic look and feel

  • Wounded leech underwater action

$19.99

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