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Fishing > Lures, Baits, & Tackle > Soft Baits >

Get the attention you're looking for with soft baits from Berkley, Zoom, Yum, and more. Our selection of soft wiggly bait includes worms, tubes, sticks, minnows, panfish bait, jerkbaits, creatures, grubs, trailers, frogs, topwaters, and even preserved and scented baits. No matter what catch you're after, you'll find the bait you need here.

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Zoom Horny Toad Baits

Zoom Horny Toad Baits

Key Features
  • Innovative tails displace more water

  • Salt impregnation

  • High-action appendages

4 colors available
$4.49 - $4.79
Gary Yamamoto Senko, 4", 10-Pk.

Gary Yamamoto Senko, 4", 10-Pk.

Key Features
  • Delivers results you need to see to believe

  • Salt-impregnated so fish wont let go

  • Horizontal fall gets to the strike zone quickly

  • Fish it weightless, wacky style, finesse, or more

10 colors available
$7.99
Zoom Z-Drop Worm, 4", 15-Pk.

New! Zoom Z-Drop Worm, 4", 15-Pk.

Key Features
  • Designed for dropshotting excellence

  • Unique body provides a slow-falling presentation

  • Salt-impregnated to ensure fish wont let go

  • Deadly on a dropshot for bass across the map

$4.19
YUM Money Minnow, 5", 4-Pk.
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YUM Money Minnow, 5", 4-Pk.

Key Features
  • Original soft plastic minnow for all types of fish

  • Unique swimming tail with super-realistic action

  • Hidden hook slot for easy and straight rigging

  • Works great on a single jig or a multi-bait rig

$5.94 - $9.99
  •  
Strike King Ocho Soft Bait, 5", 8-Pack

Strike King Ocho Soft Bait, 5", 8-Pack

Key Features
  • 5" long

  • 8 per pack

  • 8 smooth sides

$4.99
NetBait Finesse Worm

NetBait Finesse Worm

Key Features
  • Large, flat head for easy rigging

  • Long, ribbed body for optimum underwater action

  • Great for shaky and darter heads

  • Works with Spotsticker, Carolina, and Texas rig

  • Loaded with salt, scent, and pork fat

2 colors available
$2.96 - $4.99
NetBait T-MAC Worm, 7"

NetBait T-MAC Worm, 7"

Key Features
  • Durable, soft plastic

  • Can be fished in a variety of ways

  • Loaded with scent

  • Moves with an enticing action under water

$4.99
$2.96
Heddon Pop'n Image Topwater Lure

Heddon Pop'n Image Topwater Lure

Key Features
  • Lifelike finishes, realistic baitfish eyes

  • Unmatched "popping" and "walking-the-dog"

  • Designed for castability

  • Comes with two Xcalibur Rotating treble hooks

3 colors available
$6.99
Berkley PowerBait Chroma-Glow Crappie Nibbles, 1-oz. Jar

Berkley PowerBait Chroma-Glow Crappie Nibbles, 1-oz. Jar

Key Features
  • Provokes more strikes than other leading soft bait

  • Perfectly sized for smaller hooks and lures

  • Long-lasting bait dissolves slowly in water

$4.99
Johnson Silver Minnow, 2-3/4"

Johnson Silver Minnow, 2-3/4"

Key Features
  • Works well in fresh and saltwater

  • Can be fished in heavy plant cover w/o snagging

  • Plated with silver or gold for a bright flash

  • Hand-soldered hook with a no-twist eye

$4.99
$4.49
Berkley Gulp! Fat Floating Trout Worm, 2", 10-Pk.

Berkley Gulp! Fat Floating Trout Worm, 2", 10-Pk.

Key Features
  • Imitates the features and action of small worms

  • Packaged in a tray to preserve the natural shape

  • Made from natural ingredients

  • Gulp! formula releases 400X more scent

$3.99
Berkley PowerBait Rattle Shrimp, 3-1/2, SWCRS4

Berkley PowerBait Rattle Shrimp, 3-1/2, SWCRS4

Key Features
  • Proven PowerBait formula attracts big game fish

  • Built-in tube rattle increases vibration and noise

  • Pre-rigged and weighted for lifelike action

2 colors available
$6.49
Zoom Road Kill, 4-1/4", 10-Pk.

New! Zoom Road Kill, 4-1/4", 10-Pk.

Key Features
  • Thick-bodied craw with lifelike look and action

  • Large profile for easy rigging

  • Ringed body gives it excellent movement

  • Texas or Carolina rig it in thick cover

$3.79
Berkley PowerBait Power Honey Worm

Berkley PowerBait Power Honey Worm

Key Features
  • Emulates the larva stage of an insects life

  • Longer-lasting than real honey worms

  • Realistic profile

  • Great for ice fishing or open water bobbing

$3.99
Gander Mountain Double Tail Skirted Grub Soft Bait, 5", 10-Pack

Gander Mountain Double Tail Skirted Grub Soft Bait, 5", 10-...

Key Features
  • Fatter body holds onto jigs better

  • Twin tails have attractive swimming action

  • 10 per pack

3 colors available
$3.99
Strike King KVD Sexy Frog, 2-1/2"

Strike King KVD Sexy Frog, 2-1/2"

Key Features
  • Designed by elite pro angler Kevin VanDam

  • Fully-sealed nose to minimize water entry

  • Easily-collapsible hollow body is easier to bite

  • Great for both heavy cover and open water

  • Big Gamakatsu hook for strong hookups

$8.49
$7.99
Berkley Havoc Grass Pig, 5", 6-Pk.
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Berkley Havoc Grass Pig, 5", 6-Pk.

Key Features
  • Designed by pro angler Bobby Lane

  • Precise soft plastic formulation

  • Produces an irresistible wiggle

  • Rigs in a variety of ways

$3.49 - $4.99
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Berkley Havoc Bottom Hopper, 6.25"

Berkley Havoc Bottom Hopper, 6.25"

Key Features
  • Rounded nose

  • Enlarged, thin tail

  • Extra action and vibration

  • Thin middle section for easy hooking

3 colors available
$2.96 - $3.49
Storm WildEye Live Crappie Soft Bait, 2"

Storm WildEye Live Crappie Soft Bait, 2"

Key Features
  • Natural WildEye color patterns and shapes

  • Holographic 3-D WildEye

  • Life-like swimming action

  • Holographic swimmin flash foil

  • Tough, yet soft outer body

$4.99
D.O.A. Fishing Lures Shrimp, 3, 1/4 oz.

D.O.A. Fishing Lures Shrimp, 3, 1/4 oz.

Key Features
  • Made of soft plastic

  • Impregnated with farm-grown shrimp

  • Use a slow retrieve for best results

$4.49
YUM Dinger, 4", 10-Pk.
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New! YUM Dinger, 4", 10-Pk.

Key Features
  • Versatile bass worm for any situation

  • Subtle, lifelike action that fish cant resist

  • Unique hook slot provides better hook-ups

  • Effective bait with almost any technique

$3.99
$2.99
  •  
YUM Dinger, 5", 8-Pk.
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New! YUM Dinger, 5", 8-Pk.

Key Features
  • Versatile bass worm for any situation

  • Subtle, lifelike action that fish cant resist

  • Unique hook slot provides better hook-ups

  • Effective bait with almost any technique

$3.99
$2.99
  •  
Missile Baits D Bomb, Select Colors

Missile Baits D Bomb, Select Colors

Key Features
  • Great creature bait for pitching and flipping

  • Displaces lots of water for a straight fall

  • Different tail actions when connected or separated

  • Thinner midsection for easy hook sets

  • Thicker head ensures bait stays on the hook

5 colors available
$3.99 - $4.49
LIVETARGET Sunfish Hollow Body Topwater Lure, 3"

New! LIVETARGET Sunfish Hollow Body Topwater Lure, 3"

Key Features
  • ICAST 2015 winner for Best Soft Lure

  • Replicates a wounded sunfish at the surface

  • Weedless design is great around thick cover

  • Great for twitching and walking fast or slow

  • Trokar hooks make for high hook-up ratios

$12.99
Gary Yamamoto Swimbait, 3.5", 6-Pk., Blue Pearl with Silver Flake

New! Gary Yamamoto Swimbait, 3.5", 6-Pk., Blue Pearl with ...

Key Features
  • Excellent little fish imitator

  • Slimmer belly for better shad/minnow profile

  • Hard swimming action from graduated tail

  • Versatile bait for fresh and saltwater fish

$4.49
Gary Yamamoto Swimbait, 3.5", 6-Pk., Cream White

New! Gary Yamamoto Swimbait, 3.5", 6-Pk., Cream White

Key Features
  • Excellent little fish imitator

  • Slimmer belly for better shad/minnow profile

  • Hard swimming action from graduated tail

  • Versatile bait for fresh and saltwater fish

$4.49
Berkley Havoc Bottom Hopper, 6-1/4", 12-Pk., Smoke Purple

New! Berkley Havoc Bottom Hopper, 6-1/4", 12-Pk., Smoke ...

Key Features
  • Designed with pro bass angler Larry Nixon

  • Uniquely designed tail for improved action

  • Made for jig heads, Carolina rigs, wacky worming

$2.99
Zoom Creepy Crawler Twin Tail, 3", 16-Pk.

New! Zoom Creepy Crawler Twin Tail, 3", 16-Pk.

Key Features
  • Versatile trailer pairs well with many lures

  • Salt-impregnated for maximum attraction

  • Twin grub tails create a wild kicking action

  • Works well with jigs, spinnerbaits, or buzzbaits

$2.99
Zoom Magnum Swamp Crawler, 6-1/2", 15-Pk.

New! Zoom Magnum Swamp Crawler, 6-1/2", 15-Pk.

Key Features
  • A closely guarded secret among fishing pros

  • Bulky finesse worm with a salty scent

  • Alluring action entices the biggest bass

  • Can be fished with a number of techniques

$5.29
Zoom Meathead, 4", 20-Pk.

New! Zoom Meathead, 4", 20-Pk.

Key Features
  • Unsung hero of Zoom lineup

  • Quivering action with lots of tail wobble

  • Salty scent attracts fish from far and wide

  • Versatile bait can be rigged many ways

$3.99
Zoom Shakey Head Worm, 5", 20-Pk.

New! Zoom Shakey Head Worm, 5", 20-Pk.

Key Features
  • Flat head makes rigging effortless

  • Tapered for optimal action with slight movement

  • Salty scent brings fish in from far away

  • Finesse worm was made for shakey head jigging

$4.79
Zoom Original Speed Worm, 5-1/2", 15-Pk.
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New! Zoom Original Speed Worm, 5-1/2", 15-Pk.

Key Features
  • A classic thats still outperforming competitors

  • Paddle tail pulses to call in fish from a distance

  • Salt-impregnated to produce strikes

  • Great for flipping and pitching in thick cover

$4.79
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