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Fishing > Lures, Baits, & Tackle > Soft Baits >

Get the attention you're looking for with soft baits from Berkley, Zoom, Yum, and more. Our selection of soft wiggly bait includes worms, tubes, sticks, minnows, panfish bait, jerkbaits, creatures, grubs, trailers, frogs, topwaters, and even preserved and scented baits. No matter what catch you're after, you'll find the bait you need here.

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Southern Pro Tackle Triple Tip Grub, 2" 10-Pack

New! Southern Pro Tackle Triple Tip Grub, 2" 10-Pack

Key Features
  • Triple-tipped tail for lifelike action

  • Soft-plastic grub w/ bright colors

  • Excellent for crappie jigs

  • Ten 2-inch grubs per pack

$1.99
$1.39
Gary Yamamoto Senko, 5", 10-Pk.
  •  

New! Gary Yamamoto Senko, 5", 10-Pk.

Key Features
  • Delivers results you need to see to believe

  • Horizontal fall gets to the strike zone quickly

  • Salt-impregnated so fish wont let go

  • Fish it weightless, wacky style, finesse, or more

$7.99
$7.59
  •  
Strike King Caffeine Shad Soft Bait

New! Strike King Caffeine Shad Soft Bait

Key Features
  • 5"

  • Exclusive coffee scent

  • Masks human scents and oils

  • Increases your hook-up chances

$5.49
Zoom Tab Tail Grub, 4", 10-Pk.

New! Zoom Tab Tail Grub, 4", 10-Pk.

Key Features
  • Sound profile unlike other grubs on the market

  • Beefy body with a single, curly tail

  • Tab tail mimics the actions of an injured baitfish

  • Salt-impregnated to ensure bass wont let go

$2.79
$2.39
Culprit Original Worm, 7-1/2", 18-Pack
  •  

New! Culprit Original Worm, 7-1/2", 18-Pack

Key Features
  • High-action kicking tail draws attention

  • Innovative body design for optimum movement

  • Unique color selections

  • Hooks in the seam, opposite the tails curve

$4.99
$4.49
  •  
Zoom Creepy Crawler Twin Tail, 3", 16-Pack

New! Zoom Creepy Crawler Twin Tail, 3", 16-Pack

Key Features
  • Versatile trailer pairs well with many lures

  • Twin grub tails create a wild kicking action

  • Salt-impregnated for maximum attraction

  • Works well with jigs, spinnerbaits, or buzzbaits

$2.99
$2.75
Zoom Road Kill, 4-1/4", 10-Pk.

New! Zoom Road Kill, 4-1/4", 10-Pk.

Key Features
  • Thick-bodied craw with lifelike look and action

  • Large profile for easy rigging

  • Ringed body gives it excellent movement

  • Texas or Carolina rig it in thick cover

$3.79
$3.21
Strike King Coffee Tube, 4-1/2", 6-Pk.
  •  

New! Strike King Coffee Tube, 4-1/2", 6-Pk.

Key Features
  • Made with real coffee bean granules and oil

  • Organic scent thats incredibly attractive to fish

  • Solid head and hollow body for easy rigging

  • Great on a Texas rig for flipping and pitching

$5.09
  •  
Strike King KVD Perfect Plastic Finesse Worms, 5", 15-Pack

New! Strike King KVD Perfect Plastic Finesse Worms, 5", 15-...

Key Features
  • Soft, flexible yet durable plastic

  • Coffee Scent masks human scent oils

  • High level salt impregnation

  • Ideal on a shaky head jig or drop shot rig

$5.49
Zoom Horny Toad, 4-1/4", 5-Pack

New! Zoom Horny Toad, 4-1/4", 5-Pack

Key Features
  • The ultimate heavy cover buzz toad

  • UV feet provide just enough surface disruption

  • Salt-impregnated to keep fish biting down hard

  • Topwater toad for heavy cover or open water

$4.49
$3.99
Zoom Dead Ringer, 8", 10-Pack

New! Zoom Dead Ringer, 8", 10-Pack

Key Features
  • Modern take on the original ring worm

  • Segmented rings create a greater presence

  • Attracts fish with curly tail salt impregnation

  • Great for twitching and pitching to tempt bass

$4.09
Culprit Original Worm, 10", 10-Pack

New! Culprit Original Worm, 10", 10-Pack

Key Features
  • High-action kicking tail draws attention

  • Innovative body design for optimum movement

  • Unique color selections

  • Hooks in the seam, opposite the tails curve

$4.99
$4.49
Terminator Popping Frog Topwater Bait, 2-1/2"

New! Terminator Popping Frog Topwater Bait, 2-1/2"

Key Features
  • Excellent choice for topwater fishing fanatics

  • Cupped face creates a loud, strong popping sound

  • Responsive, easy-to-impart walking action

  • Extra-wide hook gap for easy hook sets

  • Comes with a premium VMC double hook

$10.99
Terminator Walking Frog, 3"

New! Terminator Walking Frog, 3"

Key Features
  • Works in extremely heavy cover or open water

  • More productive walking action

  • Rear weight doesnt interfere with the hook

  • Drainage hole keeps it from getting water-logged

  • Includes a premium VMC double hook

$10.99
Zoom Magnum Swamp Crawler, 6-1/2", 15-Pk.
  •  

New! Zoom Magnum Swamp Crawler, 6-1/2", 15-Pk.

Key Features
  • A closely guarded secret among fishing pros

  • Bulky finesse worm with a salty scent

  • Alluring action entices the biggest bass

  • Can be fished with a number of techniques

$5.29
$4.69
  •  
Zoom Meathead, 4", 20-Pk.

New! Zoom Meathead, 4", 20-Pk.

Key Features
  • Unsung hero of Zoom lineup

  • Quivering action with lots of tail wobble

  • Salty scent attracts fish from far and wide

  • Versatile bait can be rigged many ways

$3.99
$3.29 - $3.54
Zoom Shakey Head Worm, 5", 20-Pk.
  •  

New! Zoom Shakey Head Worm, 5", 20-Pk.

Key Features
  • Flat head makes rigging effortless

  • Tapered for optimal action with slight movement

  • Salty scent brings fish in from far away

  • Finesse worm was made for shakey head jigging

$4.79
$3.99 - $4.49
  •  
Zoom Skinny Chunk, 2-3/4", 20-Pk.

New! Zoom Skinny Chunk, 2-3/4", 20-Pk.

Key Features
  • Thin-profile finesse jig trailer

  • Enough action to get fish to notice

  • Great for any finesse jig applications

$2.49
$2.39
Zoom Original Speed Worm, 5-1/2", 15-Pk.
  •  

New! Zoom Original Speed Worm, 5-1/2", 15-Pk.

Key Features
  • A classic thats still outperforming competitors

  • Paddle tail pulses to call in fish from a distance

  • Salt-impregnated to produce strikes

  • Great for flipping and pitching in thick cover

$4.79
$3.99 - $4.19
  •  
Zoom Salty Super Tube, 4-1/4", 8-Pk.

New! Zoom Salty Super Tube, 4-1/4", 8-Pk.

Key Features
  • Salt-impregnated so fish hold on tight

  • Thick, durable body thats still soft

  • Perfectly-cut tentacles wave seductively

  • Can be jigged, pitched, and flipped

$4.49
$3.99
Zoom Ultra-Vibe Chunk, 3", 5-Pk.

New! Zoom Ultra-Vibe Chunk, 3", 5-Pk.

Key Features
  • Ultimate "movement" jig trailer

  • Ultra Vibe tails for hard-flapping action

  • Salty scent gets the fish biting

  • Excellent addition to plenty of jig types

$2.99
$2.39
Zoom Z-Drop Worm, 4", 15-Pk.

New! Zoom Z-Drop Worm, 4", 15-Pk.

Key Features
  • Designed for dropshotting excellence

  • Unique body provides a slow-falling presentation

  • Salt-impregnated to ensure fish wont let go

  • Deadly on a dropshot for bass across the map

$4.19
$3.99
Zoom Z-Hog Jr., 3-1/2", 10-Pk.

New! Zoom Z-Hog Jr., 3-1/2", 10-Pk.

Key Features
  • Ultra-compact flip bait for fishing thick cover

  • Gliding action penetrates heavy brush

  • Salt-impregnated body gets fish biting

  • Pitch it or flip it when bass want something small

12 colors available
$4.99
$3.99
Zoom Fluke Stick, 6-1/4", 10-Pack
  •  

New! Zoom Fluke Stick, 6-1/4", 10-Pack

Key Features
  • Fluke and finesse worm with best of both worlds

  • Ribbed body and forked tail for gliding action

  • Salt-impregnated to attract fish

  • Versatile bait great for pitching around cover

$4.49
$3.99
  •  
Zoom Fluke Stick Jr., 5", 10-Pack
  •  

New! Zoom Fluke Stick Jr., 5", 10-Pack

Key Features
  • Fluke and finesse worm with best of both worlds

  • Ribbed body and forked tail for gliding action

  • Salt-impregnated to attract fish

  • Versatile bait great for pitching around cover

$4.49
$3.99
  •  
Zoom Fluke Tail Goby, 4-1/4", 15-Pack

New! Zoom Fluke Tail Goby, 4-1/4", 15-Pack

Key Features
  • Great for going after bass up north

  • Fluke tail and head shape offer natural movements

  • Shape resembles many kinds of baitfish

  • Effective on a drop shot, Texas rig, or jig

$4.49
$3.99
Zoom Grass Craw, 3-1/8", 15-Pack

New! Zoom Grass Craw, 3-1/8", 15-Pack

Key Features
  • Pulls bass out of thick cover

  • Slides naturally through debris

  • Compact design to punch through vegetation

$4.49
$3.99
Zoom G-Tail Worm, 6", 10-Pack

New! Zoom G-Tail Worm, 6", 10-Pack

Key Features
  • Modern take on the throwback "gator tail" design

  • Thick body and wide tail for going after big fish

  • Salt-impregnated with a frenzied tail action

  • Can be Texas rigged, Carolina rigged, and more

$5.49
$3.99
Zoom G-Tail Ringer, 4", 20-Pack

New! Zoom G-Tail Ringer, 4", 20-Pack

Key Features
  • Hybrid of two unique, effective worms

  • Larger presentation for going after big fish

  • Wide, curved tail creates a frenzied action

  • Can be fished and rigged a number of ways

$3.99
Keitech Crazy Flapper, 2-4/5", 8-Pk.

New! Keitech Crazy Flapper, 2-4/5", 8-Pk.

Key Features
  • Keitechs first ever craw-type soft bait

  • Ideal combination of softness and durability

  • Slips through cover and flutters seductively

  • Can be Texas rigged, jigged, and more

$5.49
$5.09
Keitech Easy Shiner Swimbait, 2", 12-Pk.

New! Keitech Easy Shiner Swimbait, 2", 12-Pk.

Key Features
  • Combination of Shad Impact and Swing Impact

  • Fantastic tail action offers great movement

  • 2-tone color injection with salt-impregnation

  • True finesse bait that works well as a jig trailer

$5.49
$5.09
Keitech Easy Shiner Swimbait, 5", 6-Pk.

New! Keitech Easy Shiner Swimbait, 5", 6-Pk.

Key Features
  • Combination of Shad Impact and Swing Impact

  • Wide-wobbling rolling action drives predators wild

  • 2-tone color injection with salt-impregnation

  • Works as a trailer or on Carolina or Alabama rigs

$7.49
$7.09

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