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Fishing > Lures, Baits, & Tackle > Soft Baits >

Fishing>Lures, Baits, & Tackle>Soft Baits>

Get the attention you're looking for with soft baits from Berkley, Zoom, Yum, and more. Our selection of soft wiggly bait includes worms, tubes, sticks, minnows, panfish bait, jerkbaits, creatures, grubs, trailers, frogs, topwaters, and even preserved and scented baits. No matter what catch you're after, you'll find the bait you need here.

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Zoom Lizard Soft Plastic Bait, 6"

Zoom Lizard Soft Plastic Bait, 6"

Key Features
  • Innovative tails displace more water

  • Salt impregnation

  • Realistic to the touch

14 colors available
$2.96 - $3.99
Berkeley Havoc Craw Fatty

Berkeley Havoc Craw Fatty

Key Features
  • Big ribs and wide body

  • Maximum disturbance in the water

  • Thin, plastic body for flawless hook-ups

9 colors available
$3.49
Strike King KVD Sexy Frog

Strike King KVD Sexy Frog

Key Features
  • Slices through heavy cover

  • Swims like the real thing in open water

  • Super-sharp Gamakatsu hook

  • Free-floating rattle emits strike-enticing sound

10 colors available
$8.49
$7.99
D.O.A. Fishing Lures Shrimp, 3", 1/4 oz.

D.O.A. Fishing Lures Shrimp, 3", 1/4 oz.

Key Features
  • Made of soft plastic

  • Impregnated with farm-grown shrimp

  • Use a slow retrieve for best results

$4.49
Berkley Havoc Bottom Hopper, 6.25"

Berkley Havoc Bottom Hopper, 6.25"

Key Features
  • Rounded nose

  • Enlarged, thin tail

  • Extra action and vibration

  • Thin middle section for easy hooking

5 colors available
$2.96 - $3.49
Big Bite Baits Warmouth Soft Bait, 3.5"

Big Bite Baits Warmouth Soft Bait, 3.5"

Key Features
  • Great swim jig trailer

  • Can be fished sideways without spinning on fall

  • Natural gliding action on the fall

  • 3 ridges are molded into the flat side of the body

  • Can be fished with a Extra Wide Gap worm hook

8 colors available
$3.96 - $4.99
Berkley Gulp! Alive! Recharge Liquid, 8 oz.; GARJ8

Berkley Gulp! Alive! Recharge Liquid, 8 oz.; GARJ8

Key Features
  • Comes in 8-oz. and 2-oz. packages

  • Perfect for refilling bait containers

  • Increases bait effectiveness

$4.99
Trigger X Flappin' Bug, PTXFB35

Trigger X Flappin' Bug, PTXFB35

Key Features
  • Fish triggering pheromones

  • Ribbed surface area creates softer lifelike feel

  • Easy to handle, re-sealable packs

  • Length: 3.5"

  • Pieces: 8

3 colors available
$4.99
$3.96
Berkley Powerbait Crappie Nibbles

Berkley Powerbait Crappie Nibbles

Key Features
  • Biodegradable

  • Better than live baits

3 colors available
$4.99
Strike King Coffee Tubes, 4.5"

Strike King Coffee Tubes, 4.5"

Key Features
  • 4.5"

  • Made with real coffee

  • Solid head and hollow body

7 colors available
$4.99
Berkley PowerBait Crappie Sparkle Nibbles

Berkley PowerBait Crappie Sparkle Nibbles

Key Features
  • Provokes more strikes than other leading soft bait

  • Perfectly sized for smaller hooks and lures

  • Long-lasting bait dissolves slowly in water

4 colors available
$4.99
Big Bite Baits Trick Stick Pro Soft Bait, 5", 40-Pack

Big Bite Baits Trick Stick Pro Soft Bait, 5", 40-Pack

Key Features
  • Heavily salted

  • 5" long

  • 40 ct.

$9.99
$7.96
Northland Mimic Minnow Shad, 1/4 oz., 2-pk.

Northland Mimic Minnow Shad, 1/4 oz., 2-pk.

Key Features
  • Holographic Baitfish Image shad body

  • Hyperactive paddletail

  • Holographic Flash Foil

  • Lures fish from a wide radius

$3.99
Zoom Lizard Soft Plastic Bait, 4", 15-Pack

Zoom Lizard Soft Plastic Bait, 4", 15-Pack

Key Features
  • 4" long

  • 15 per pack

7 colors available
$3.99
Zoom Finesse Worm Soft Plastic Bait, 4-3/4", 20-Pack

Zoom Finesse Worm Soft Plastic Bait, 4-3/4", 20-Pack

Key Features
  • 4-3/4" long

  • 20 per pack

7 colors available
$2.96 - $4.79
Mann's Hardnose Swimshad Soft Bait, 5-1/2" long

Mann's Hardnose Swimshad Soft Bait, 5-1/2" long

Key Features
2 colors available
$5.99
$4.96
Berkley PowerBait Biodegradable Trout Bait

Berkley PowerBait Biodegradable Trout Bait

Key Features
  • Moldable dough for effortless rigging

  • Eye-catching colors for underwater visibility

  • Biodegradable formula slowly dissolves in water

6 colors available
$4.99
Berkley Gulp! Alive! Hellgramite, 1.5"; GAJH1

Berkley Gulp! Alive! Hellgramite, 1.5"; GAJH1

Key Features
  • Lifelike detail mimics natural prey

  • Made from all-natural ingredients

  • Soft and durable

  • 100% biodegradable

4 colors available
$5.99
Berkley Gulp! Floating Trout Worm, 2", 20-Pack

Berkley Gulp! Floating Trout Worm, 2", 20-Pack

Key Features
  • Imitates the features and action of small worms

  • Packaged in a tray to preserve the natural shape

  • Made from natural ingredients

  • 100% biodegradable

8 colors available
$2.96 - $3.99
Berkley Gulp! Alive! Recharge Liquid, 2 oz.; GARJ2

Berkley Gulp! Alive! Recharge Liquid, 2 oz.; GARJ2

Key Features
  • Comes in 8-oz. and 2-oz. packages

  • Perfect for refilling bait containers

  • Increases bait effectiveness

$2.99
Berkley Gulp! Alive! 3" Minnow Assortment

Berkley Gulp! Alive! 3" Minnow Assortment

Key Features
  • 3" minnow lures

  • Assorted shapes and colors

  • For both saltwater and freshwater species

$19.99
Berkley Gulp! Alive! 3" Minnow and 5" Jumbo Leech Assortment

Berkley Gulp! Alive! 3" Minnow and 5" Jumbo Leech ...

Key Features
  • 3" minnow and 5" jumbo leech lures

  • Assorted shapes and colors

  • For both saltwater and freshwater species

$19.99
Berkley Gulp! Alive! Leech

Berkley Gulp! Alive! Leech

Key Features
  • Infused with irresistible Gulp Alive scent formula

  • Realistic look and feel

  • Wounded leech underwater action

2 models to choose from
$9.99 - $19.99
Gulp! Nightcrawler Soft Bait, 6", 12-Pack

Gulp! Nightcrawler Soft Bait, 6", 12-Pack

Key Features
  • 6" long

  • 12 per pack

2 colors available
$6.99
Zoom Lizard Soft Plastic Bait, 8"

Zoom Lizard Soft Plastic Bait, 8"

Key Features
  • Innovative tails displace more water

  • Salt impregnation

  • Realistic to the touch

$4.99
SPRO Bronzeye Frog, 2-1/2"

SPRO Bronzeye Frog, 2-1/2"

Key Features
  • Designed around a Gamakatsu Double EWG Hook

  • Soft plastic body collapses to expose hook

  • Lands on its belly almost every time

  • Living rubber legs are secured inside the body

  • Legs can be trimmed to manipulate frogs action

5 colors available
$9.99
SPRO Bronzeye Frog Jr., 2-3/8"

SPRO Bronzeye Frog Jr., 2-3/8"

Key Features
  • Designed around a Gamakatsu Double EWG Hook

  • Soft plastic body collapses to expose hook

  • Lands on its belly almost every time

  • Living rubber legs are secured inside the body

  • Legs can be trimmed to manipulate frogs action

2 colors available
$9.99
$7.96
Gulp! Jerk Shad Soft Bait

Gulp! Jerk Shad Soft Bait

Key Features
  • Infused with irresistible Gulp scent formula

  • Excellent for jigging or fishing drop-shot rigs

  • Realistic look and feel

5 colors available
$4.96 - $6.99
Berkley Gulp! Alive! Minnow

Berkley Gulp! Alive! Minnow

Key Features
  • Infused with irresistible Gulp Alive scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

14 models to choose from
$5.99 - $19.99
Berkley Gulp! Minnow Grub, 3" GMIG3

Berkley Gulp! Minnow Grub, 3" GMIG3

Key Features
  • Infused with irresistible Gulp scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

4 colors available
$5.99
Berkley Gulp! Jumbo Leech, 5", GJL5

Berkley Gulp! Jumbo Leech, 5", GJL5

Key Features
  • Infused with irresistible Gulp scent formula

  • Realistic look and feel

  • Wounded leech underwater action

2 colors available
$5.99

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