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Rapala > Fishing > Lures, Baits, & Tackle >

We've got hundreds of lures, baits, and tackles from brands like Berkley, Rapala, and Northland Fishing Tackle at unbeatable prices. Get the attention you want with hard baits like crankbaits, spinners, and jigs or soft baits like worms, jerkbaits, and creatures, or choose a simply reliable fishing hook and line from our terminal tackle selection.

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Rapala Scatter Rap Minnow, 4-3/8"
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Rapala Scatter Rap Minnow, 4-3/8"

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

$8.99
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Rapala Shadow Rap Deep, 4-3/8"
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Rapala Shadow Rap Deep, 4-3/8"

Key Features
  • Runs deeper than Shadow Rap, model SDR11

  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

$8.99
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Rapala Shadow Rap Shad Deep, 3-1/2"

Rapala Shadow Rap Shad Deep, 3-1/2"

Key Features
  • Sharp turns and a slow "rise" on the pause

  • Versatile enough to match the mood of the fish

  • "Frosted" colors absorb light and minimize flash

  • Enhanced absence of aggressiveness

$9.99
$8.99
Rapala Deep Tail Dancer, 4-3/8"

Rapala Deep Tail Dancer, 4-3/8"

Key Features
  • Diving lip drops it deep in the water column

  • Banana-style body with balsa construction

  • Wide, aggressive tail-swimming action

  • Can be cast or trolled for most game fish

  • Includes VMC black nickel treble hooks

$10.99
Rapala BX Jointed Shad, 2-1/2"
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Rapala BX Jointed Shad, 2-1/2"

Key Features
  • Tough balsa core baits on the inside

  • Encased with a durable copolymer shell

  • Floating and kicking action

  • Multipurpose for casting and trolling

  • VMC black nickel round bend hooks

$12.99
$10.99
  •  
Rapala Countdown Lure, CD07

Rapala Countdown Lure, CD07

Key Features
  • Bulsa construction

  • Custom swimming action

  • Controlled depth technique

  • Includes VMC black nickel hooks

  • Hand-tuned and tank-tested

4 colors available
$7.49 - $7.99
Rapala Husky Jerk, 2-1/2"

Rapala Husky Jerk, 2-1/2"

Key Features
  • Perfectly balanced for casting or trolling

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

$4.99
Rapala Tail Dancer, 3-1/2"

Rapala Tail Dancer, 3-1/2"

Key Features
  • Wide, aggressive tail-swimming action

  • Banana-style body with balsa construction

  • Internal rattle mechanism calls to nearby fish

  • Can be cast or trolled for most game fish

  • Includes VMC black nickel treble hooks

$10.99
Rapala Shadow Rap Shad, 3-1/2"

Rapala Shadow Rap Shad, 3-1/2"

Key Features
  • Big fish cant resist the slow-rising action

  • Sharp horizontal actions mimic a shad in trouble

  • Larger profile presents more flash

  • Fishes both finesse and more aggressive retrieves

  • VMC thin wire black nickel round bend hooks

$9.99
$8.99
Rapala Custom HD Live Scatter Rap Minnow, 4-3/8"

Rapala Custom HD Live Scatter Rap Minnow, 4-3/8"

Key Features
  • Graceful, natural wobble for finesse tactics

  • Responsive enough to be fished aggressively

  • Erratic, evasive action triggers strikes

  • Can be cast or trolled for any gamefish

  • Custom HD colors for lifelike presentation

$8.99
Rapala CountDown, 1"

Rapala CountDown, 1"

Key Features
  • Consistently reach suspended fish at any depth

  • Features a custom, slow-rolling action

  • Weighted body drops consistently into strike zone

  • Hand-tuned and tank-tested for reliability

  • Equipped with a VMC black nickel treble hook

$6.49
Rapala Shad Rap, 2-3/4"
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Rapala Shad Rap, 2-3/4"

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

$7.49
  •  
Rapala Tail Dancer, 2-3/4"

Rapala Tail Dancer, 2-3/4"

Key Features
  • Wide, aggressive tail-swimming action

  • Banana-style body with balsa construction

  • Internal rattle mechanism calls to nearby fish

  • Can be cast or trolled for most game fish

  • Includes VMC black nickel treble hooks

$10.99
Rapala CountDown, 2"

Rapala CountDown, 2"

Key Features
  • Consistenly reach suspended fish at any depth

  • Features a custom, slow-rolling action

  • Weighted body drops consistently into strike zone

  • Hand-tuned and tank-tested for reliability

  • Equipped with VMC black nickel treble hooks

$6.79
Rapala X-Rap, 4-3/4"

Rapala X-Rap, 4-3/4"

Key Features
  • Versatile minnow imitator offers extreme action

  • Subtle wobble or aggressive "Slashbait" action

  • Internal long-cast system ensures perfect balance

  • Can be fished anywhere, anytime, for any species

  • Equipped with VMC black nickel treble hooks

$12.99
Rapala BX Swimmer, 4-3/4"

New! Rapala BX Swimmer, 4-3/4"

Key Features
  • Articulated body for lively swimming action

  • Balsa core is wrapped in copolymer shell

  • Very durable while keeping lively balsa action

  • Can be cast or trolled for large, toothy fish

  • Equipped with VMC black nickel hooks

$12.99
Rapala Shad Rap, 1-1/2"

New! Rapala Shad Rap, 1-1/2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$7.49
Rapala Shad Rap, 2-3/4"

New! Rapala Shad Rap, 2-3/4"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$7.49
Rapala Custom HD Live Shad Rap, 2-3/4"

Rapala Custom HD Live Shad Rap, 2-3/4"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Delivers legendary Rapala wobbling action

  • Super sharp VMC black nickel treble hooks

  • Custom HD colors for lifelike presentation

$7.99
Rapala Dives-To DT04 Crankbait, 2"

New! Rapala Dives-To DT04 Crankbait, 2"

Key Features
  • Dives fast and stays in the strike zone

  • Body design creates a side-to-side action

  • Perfect balance lets you cast it up to 150

  • Internal baritone rattle tuned for the best sound

  • Comes with premium VMC black nickel hooks

$7.99
Rapala Down Deep Husky Jerk, 4-3/4"

New! Rapala Down Deep Husky Jerk, 4-3/4"

Key Features
  • Deep-diving lip lets it reach depths of up to 20

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

$6.99
Rapala Custom HD Live Scatter Rap Crank Shallow, 2-3/4"

New! Rapala Custom HD Live Scatter Rap Crank Shallow, 2-3/4"...

Key Features
  • Works less than 10 at the top of the water column

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
Rapala Shad Rap, 2"

New! Rapala Shad Rap, 2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$7.99
Rapala Shad Rap RS, 1-1/2"

New! Rapala Shad Rap RS, 1-1/2"

Key Features
  • Heavier size maintains long casting distance

  • Plastic construction replaces balsa

  • Internal rattle matches unique wobbling action

  • Hand-tuned and tank-tested for reliability

  • Premium VMC black nickel hooks

$6.99
Rapala Dives-To DT14 Crankbait, 2-3/4"

New! Rapala Dives-To DT14 Crankbait, 2-3/4"

Key Features
  • Dives fast and stays in the strike zone

  • Body design creates a side-to-side action

  • Perfect balance lets you cast it up to 150

  • Internal baritone rattle tuned for the best sound

  • Comes with premium VMC black nickel hooks

$7.99
Rapala Dives-To DT16 Crankbait, 2-3/4"

New! Rapala Dives-To DT16 Crankbait, 2-3/4"

Key Features
  • Dives fast and stays in the strike zone

  • Body design creates a side-to-side action

  • Perfect balance lets you cast it up to 150

  • Internal baritone rattle tuned for the best sound

  • Comes with premium VMC black nickel hooks

$7.99
Rapala Shad Rap, 2"

New! Rapala Shad Rap, 2"

Key Features
  • Classic crankbait that delivers unbeatable results

  • Features Rapalas famous wobbling action

  • Natural baitfish profile is irresistible to fish

  • Equally effective whether cast or trolled

  • Comes equipped with VMC black nickel hooks

2 models to choose from
$6.99
Rapala Shad Rap, 3-1/8"

Rapala Shad Rap, 3-1/8"

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

$7.49 - $7.99
Rapala Tail Dancer, 2"

Rapala Tail Dancer, 2"

Key Features
  • Wide, aggressive tail-swimming action

  • Banana-style body with balsa construction

  • Internal rattle mechanism calls to nearby fish

  • Can be cast or trolled for most game fish

  • Includes VMC black nickel treble hooks

$10.99
Rapala CountDown, 1-1/2"

Rapala CountDown, 1-1/2"

Key Features
  • Consistenly reach suspended fish at any depth

  • Features a custom, slow-rolling action

  • Weighted body drops consistently into strike zone

  • Hand-tuned and tank-tested for reliability

  • Equipped with VMC black nickel treble hooks

$6.49
Rapala DT Classic, 2-1/4"

Rapala DT Classic, 2-1/4"

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

4 colors available
$7.99
Rapala DT Lures

Rapala DT Lures

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

3 models to choose from
$7.99

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