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Rapala > Fishing > Lures, Baits, & Tackle >

We've got hundreds of lures, baits, and tackles from brands like Berkley, Rapala, and Northland Fishing Tackle at unbeatable prices. Get the attention you want with hard baits like crankbaits, spinners, and jigs or soft baits like worms, jerkbaits, and creatures, or choose a simply reliable fishing hook and line from our terminal tackle selection.

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Rapala Jointed Deep Husky Jerk, 4-3/4"
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Rapala Jointed Deep Husky Jerk, 4-3/4"

Key Features
  • Jointed body adds an exaggerated kick tail action

  • Tough plastic body with internal rattle

  • Slow-sinking means it can be fished at any depth

  • Can be cast or trolled and runs true at any speed

  • Includes premium VMC black nickel hooks

$6.49 - $6.99
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Rapala X-Rap Shad, 3-1/8"
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Rapala X-Rap Shad, 3-1/8"

Key Features
  • Versatile lure thats sure to catch fish

  • Suspends on the pause to produce strikes

  • Internal rattle and flash feather teaser tail

  • Can be cast or trolled to equally great effect

  • Equipped with premium VMC black nickel hooks

$9.99
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Rapala Husky Jerk, 4"
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Rapala Husky Jerk, 4"

Key Features
  • Perfectly balanced for casting or trolling

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

$5.99
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Rapala X-Rap Shad, 2-1/2"
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Rapala X-Rap Shad, 2-1/2"

Key Features
  • Versatile lure thats sure to catch fish

  • Suspends on the pause to produce strikes

  • Internal rattle and flash feather teaser tail

  • Can be cast or trolled to equally great effect

  • Equipped with premium VMC black nickel hooks

$7.96 - $9.99
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Rapala X-Rap Pop, 2-3/4"

Rapala X-Rap Pop, 2-3/4"

Key Features
  • Arched body shape design

  • Loud fish attracting splash with every snap

  • Deep, cupped lip for bigger splashes

  • 3D holographic eye

  • VMC black nickel treble hooks

6 colors available
$9.99
Rapala Jointed Shad Rap, 2"
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Rapala Jointed Shad Rap, 2"

Key Features
  • Exaggerates the action of wounded baitfish

  • Wide-swimming action with loud rattle

  • Lightweight and durable plastic body

  • Hand-tuned and tank-tested for reliability

  • VMC black nickel hooks for sure penetration

$6.49 - $7.29
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Rapala Husky Jerk, 4-3/4"
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Rapala Husky Jerk, 4-3/4"

Key Features
  • Perfectly balanced for casting or trolling

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

$5.99
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Rapala Shad Rap, 1-1/2"
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New! Rapala Shad Rap, 1-1/2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$5.96 - $7.49
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Rapala Scatter Rap CountDown, 2-3/4"
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Rapala Scatter Rap CountDown, 2-3/4"

Key Features
  • Scatter lip gives it more erratic, evasive action

  • Slightly weighted to sink 1 foot per second

  • Gravity-defying body keeps it in the strike zone

  • Excellent for casting or trolling for most species

  • Includes 2 premium VMC black nickel hooks

$7.96 - $8.99
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Rapala Custom HD Live Dives-To DT04 Crankbait, 2"

Rapala Custom HD Live Dives-To DT04 Crankbait, 2"

Key Features
  • Dives fast and stays in strike zone longer

  • Balsa construction with internal weights

  • Ultra-thin lip digs down quickly

  • Side-to-side action cranks deep

  • Custom HD Live patterns for realistic look

$7.99
Rapala DT Classic, 2"

Rapala DT Classic, 2"

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

6 colors available
$7.99
Rapala DT Classic, 2", 5/16 oz.

Rapala DT Classic, 2", 5/16 oz.

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

4 colors available
$7.99
Rapala Tail Dancer, 2-3/4"

Rapala Tail Dancer, 2-3/4"

Key Features
  • Wide, aggressive tail-swimming action

  • Banana-style body with balsa construction

  • Internal rattle mechanism calls to nearby fish

  • Can be cast or trolled for most game fish

  • Includes VMC black nickel treble hooks

$10.99
Rapala Dives-To Fat, Size 03

Rapala Dives-To Fat, Size 03

Key Features
  • Balsa Wood Construction

  • Fat Body Profile With Wide Rolling Action

  • 3D Holographic Eyes

  • VMC SureSet Tail Hook

  • VMC Black Nickel Belly Hook

$9.99
$7.99
Rapala Jointed Shallow Shad Rap, 2-3/4"
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Rapala Jointed Shallow Shad Rap, 2-3/4"

Key Features
  • Exaggerated, rhythmic rattle

  • Wide swimming action

  • Great for casting and trolling

  • Black nickel VMC hooks

$6.49 - $6.99
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Rapala Custom HD Live Shad Rap, 2-3/4"

Rapala Custom HD Live Shad Rap, 2-3/4"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Delivers legendary Rapala wobbling action

  • Super sharp VMC black nickel treble hooks

  • Custom HD colors for lifelike presentation

$7.99
Rapala Shad Rap, 3-1/8"
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Rapala Shad Rap, 3-1/8"

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

$7.49 - $7.99
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Rapala Shad Rap, 3-1/2"
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Rapala Shad Rap, 3-1/2"

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

$7.49 - $7.99
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Rapala Tail Dancer, 2"

Rapala Tail Dancer, 2"

Key Features
  • Wide, aggressive tail-swimming action

  • Banana-style body with balsa construction

  • Internal rattle mechanism calls to nearby fish

  • Can be cast or trolled for most game fish

  • Includes VMC black nickel treble hooks

$10.99
Rapala Jointed Shad Rap Hard Bait - JSR04 Series

Rapala Jointed Shad Rap Hard Bait - JSR04 Series

Key Features
  • 1-1/2" long

  • 5/16 oz. weight

11 colors available
$6.49
Rapala Countdown Lure

Rapala Countdown Lure

Key Features
  • Bulsa construction

  • Custom swimming action

  • Controlled depth technique

  • Includes VMC black nickel hooks

  • Hand-tuned and tank-tested

6 models to choose from
$6.49 - $8.99
Rapala DT Classic, 2-1/4"

Rapala DT Classic, 2-1/4"

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

5 colors available
$7.99
Rapala DT Lures

Rapala DT Lures

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

3 models to choose from
$7.99
Rapala DT Classic, 2-3/4"

Rapala DT Classic, 2-3/4"

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

7 colors available
$7.99
Rapala Jointed Shad Rap, 2-3/4"
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Rapala Jointed Shad Rap, 2-3/4"

Key Features
  • Wide swimming action mimics wounded baitfish

  • Quick-diving lip gets it down to its desired depth

  • Lightweight, durable plastic body construction

  • Hand-tuned and tank-tested for reliability

  • VMC black nickel hooks for quick, sure penetration

$6.49
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Rapala X-Rap Classic, 4"

Rapala X-Rap Classic, 4"

Key Features
  • Slashbait action

  • Perfect size and shape of a minnow

  • Textured translucent body

  • Internal long-cast system

  • Stainless steel through wire construction

11 colors available
$9.99
Rapala Original Floater Hard Bait, F07 Series

Rapala Original Floater Hard Bait, F07 Series

Key Features
  • Balsa wood construction

  • VMC hooks

  • Can be fished top to bottom; runs fast or slow

  • Wounded minnow action is irresistible to fish

10 colors available
$7.99
Rapala Shad Rap, 2-3/4"
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Rapala Shad Rap, 2-3/4"

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

$7.49
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Rapala Minnow Rap Hard Bait - MR09 Series

Rapala Minnow Rap Hard Bait - MR09 Series

Key Features
  • 3-1/2" long

  • 5/16 oz. weight

3 colors available
$9.99
Rapala X-Rap Classic, 3-1/8"

Rapala X-Rap Classic, 3-1/8"

Key Features
  • Slashbait action

  • Perfect size and shape of a minnow

  • Textured translucent body

  • Internal long-cast system

  • Stainless steel through wire construction

11 colors available
$8.49 - $9.99
Rapala X-Rap Classic, 4-3/4"

Rapala X-Rap Classic, 4-3/4"

Key Features
  • Slashbait action

  • Perfect size and shape of a minnow

  • Textured translucent body

  • Internal long-cast system

  • Stainless steel through wire construction

9 colors available
$12.99
Rapala X-Rap SubWalk, 3-1/2"
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Rapala X-Rap SubWalk, 3-1/2"

Key Features
  • Effective and reliable in undesirable conditions

  • Lateral tail fin adds extra glide and stability

  • Slow-sinking on the pause triggers reaction bites

  • Made for walking the dog in fresh and saltwater

  • VMC flash feather tail hook

$10.99
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