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Rapala > Fishing > Lures, Baits, & Tackle >

Rapala>Fishing>Lures, Baits, & Tackle>

We've got hundreds of lures, baits, and tackles from brands like Berkley, Rapala, and Northland Fishing Tackle at unbeatable prices. Get the attention you want with hard baits like crankbaits, spinners, and jigs or soft baits like worms, jerkbaits, and creatures, or choose a simply reliable fishing hook and line from our terminal tackle selection.

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Rapala X-Rap Classic, 4"

Rapala X-Rap Classic, 4"

Key Features
  • Slashbait action

  • Perfect size and shape of a minnow

  • Textured translucent body

  • Internal long-cast system

  • Stainless steel through wire construction

11 colors available
$8.99
Rapala Flat Rap, 2-1/2"

Rapala Flat Rap, 2-1/2"

Key Features
  • Flat sides designed for hard fishing

  • Triangle lip deflects obstacles for smooth action

  • Balsa wood construction

  • Hand-tuned and tank-tested

  • Equipped with VMC treble hooks

13 colors available
$5.96 - $7.99
Rapala Original Floater Hard Bait, F18 Series

Rapala Original Floater Hard Bait, F18 Series

Key Features
  • Balsa wood construction

  • 3 No. 2 VMC treble hooks

  • Can be fished top to bottom; runs fast or slow

  • Wounded minnow action is irresistible to fish

4 colors available
$7.96 - $9.99
Rapala Shad Rap Hard Bait, SR05 Series

Rapala Shad Rap Hard Bait, SR05 Series

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

14 colors available
$4.96 - $6.99
Rapala Husky Jerk Hard Bait, 3-1/8"

Rapala Husky Jerk Hard Bait, 3-1/8"

Key Features
  • Perfectly balanced for casting or trolling

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

9 colors available
$4.99
Rapala DT Thug, 2-1/2"

Rapala DT Thug, 2-1/2"

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

6 colors available
$9.99 - $14.98
$7.96 - $9.99
Rapala Countdown Hard Bait - CD09 Series

Rapala Countdown Hard Bait - CD09 Series

Key Features
  • 3-1/2" long

  • 7/16 oz. weight

3 colors available
$5.96 - $7.99
Normark Ultra-Lite Kit

Normark Ultra-Lite Kit

Key Features
  • Original Floating Rapala

  • Mini Fat Rap

  • CountDown Rattlin Rapala

  • Ultra light fishing sizes

  • Rapala Lure Key Ring

$24.99
Rapala Ultra Light Crank, ULC03

Rapala Ultra Light Crank, ULC03

Key Features
  • Wobble and rolling action

  • Diving lip design

  • External Scales

  • 3D holographic eyes

  • Recommended technique: casting

10 colors available
$5.99
Rapala X-Rap Shad Shallow, 2-1/2"

Rapala X-Rap Shad Shallow, 2-1/2"

Key Features
  • Brings noise and motion to the top 3 of the water

  • Classic shad shape with dressed rear

  • Irresistible rattle and Slashbait swimming action

  • Internal long-cast system

  • Equipped with VMC treble hooks

9 colors available
$8.99
Rapala X-Rap Classic, 3-1/8"

Rapala X-Rap Classic, 3-1/8"

Key Features
  • Slashbait action

  • Perfect size and shape of a minnow

  • Textured translucent body

  • Internal long-cast system

  • Stainless steel through wire construction

11 colors available
$8.99
Rapala Jointed, J11 Series

Rapala Jointed, J11 Series

Key Features
  • Broken back design and classic minnow profile

  • Baitfish-in-distress behavior commands attention

  • Can be fished from top to bottom

  • Hand-tuned and tank-tested

  • Runs from top water to 14 deep

6 colors available
$7.99 - $8.99
$5.96 - $7.99
Rapala Original Floater Hard Bait, F11 Series

Rapala Original Floater Hard Bait, F11 Series

Key Features
  • Balsa wood construction

  • VMC hooks

  • Can be fished top to bottom; runs fast or slow

  • Wounded minnow action is irresistible to fish

10 colors available
$6.96 - $7.99
Rapala Balsa Xtreme Minnow 10; BXM10

Rapala Balsa Xtreme Minnow 10; BXM10

Key Features
  • Balsa body inside; durable copolymar shell

  • Molded 3D head, gills, and scales

  • Flat sided with strong flash on roll

  • Life like finishes and 3D holographic eyes

  • Hand tuned/tank tested

10 colors available
$9.99
Rapala Deep Tail Dancer Hard Bait - TDD11 Series

Rapala Deep Tail Dancer Hard Bait - TDD11 Series

Key Features
  • 4-3/8" long

  • 3/4 oz. weight

6 colors available
$8.99
Rapala BX Jointed Minnow

Rapala BX Jointed Minnow

Key Features
  • Tough balsa core baits on the inside

  • Encased with a durable copolymer shell

  • Floating and kicking action

  • Multipurpose for casting and trolling

  • VMC black nickel round bend hooks

10 colors available
$12.99
Rapala X-Rap Classic, 4-3/4"

Rapala X-Rap Classic, 4-3/4"

Key Features
  • Slashbait action

  • Perfect size and shape of a minnow

  • Textured translucent body

  • Internal long-cast system

  • Stainless steel through wire construction

9 colors available
$11.99
Rapala Scatter Rap Crank, 2", Deep

Rapala Scatter Rap Crank, 2", Deep

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip Bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

  • Deeper Fishing

18 colors available
$9.99
Rapala Original Floater Hard Bait, F09 Series

Rapala Original Floater Hard Bait, F09 Series

Key Features
  • Balsa wood construction

  • VMC hooks

  • Can be fished top to bottom; runs fast or slow

  • Wounded minnow action is irresistible to fish

10 colors available
$6.99 - $7.49
$5.96 - $6.99
Rapala Skitter Pop, 2-3/4"

Rapala Skitter Pop, 2-3/4"

Key Features
  • Balsa wood construction for buoyancy and control

  • Cupped plastic tip spits and pops

  • Targets surface-feeding trophy gamefish

  • Designed for freshwater fishing

  • Equipped with two treble hooks

6 colors available
$6.96 - $8.49

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