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Rapala > Fishing > Lures, Baits, & Tackle >

Rapala>Fishing>Lures, Baits, & Tackle>

We've got hundreds of lures, baits, and tackles from brands like Berkley, Rapala, and Northland Fishing Tackle at unbeatable prices. Get the attention you want with hard baits like crankbaits, spinners, and jigs or soft baits like worms, jerkbaits, and creatures, or choose a simply reliable fishing hook and line from our terminal tackle selection.

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Rapala Husky Jerk Hard Bait, 4"

Rapala Husky Jerk Hard Bait, 4"

Key Features
  • Perfectly balanced for casting or trolling

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

10 colors available
$5.99
Rapala Countdown Hard Bait - CD03 Series

Rapala Countdown Hard Bait - CD03 Series

Key Features
  • 1-1/2" long

  • 1/8 oz. weight

7 colors available
$6.49 - $7.49
Rapala Countdown Hard Bait - CD05 Series

Rapala Countdown Hard Bait - CD05 Series

Key Features
  • 2" long

  • 3/16 oz. weight

5 colors available
$6.99
Rapala Original Floater Hard Bait, F13 Series

Rapala Original Floater Hard Bait, F13 Series

Key Features
  • Balsa wood construction

  • VMC hooks

  • Can be fished top to bottom; runs fast or slow

  • Wounded minnow action is irresistible to fish

8 colors available
$7.99
Rapala Countdown Hard Bait - CD09 Series

Rapala Countdown Hard Bait - CD09 Series

Key Features
  • 3-1/2" long

  • 7/16 oz. weight

5 colors available
$7.99
Rapala Ultra Light Crank, ULC03

New! Rapala Ultra Light Crank, ULC03

Key Features
  • Wobble and rolling action

  • Diving lip design

  • External Scales

  • 3D holographic eyes

  • Recommended technique: casting

10 colors available
$5.99
Rapala DT Lures

Rapala DT Lures

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

4 models to choose from
$4.94 - $9.94
Rapala Skitter Walk

Rapala Skitter Walk

Key Features
  • Streamlined profile for maximum casting distance

  • Large internal rattle for lots of motion and sound

  • Flashy finish and 3D, holographic eyes

  • Ideal for targeting freshwater trophy gamefish

  • Equipped with VMC treble hooks

13 models to choose from
$6.99 - $9.99
Rapala Original Floater Hard Bait, F11 Series

Rapala Original Floater Hard Bait, F11 Series

Key Features
  • Balsa wood construction

  • VMC hooks

  • Can be fished top to bottom; runs fast or slow

  • Wounded minnow action is irresistible to fish

10 colors available
$7.99
Rapala Snap Rap

Rapala Snap Rap

Key Features
  • Unique body design with gliding tail wing

  • Darting snap action and gliding drop action

  • Black nickel VMC belly hook

  • Hand tuned and tank tested

  • Fixed nose and tail hooks

2 models to choose from
$7.99
Rapala Jointed Shad Rap Hard Bait - JSR05 Series

Rapala Jointed Shad Rap Hard Bait - JSR05 Series

Key Features
  • 2" long

  • 1/4 oz. weight

13 colors available
$7.29
Rapala Clackin' Rap, 3-1/8"

Rapala Clackin' Rap, 3-1/8"

Key Features
  • Steel bell and metal discs make a clackin sound

  • Lipless swimming action

  • Translucent, textured body

  • Realistic 3D holographic eyes

  • Equipped with VMC wide-gap treble hooks

7 colors available
$9.99 - $14.98
$9.94 - $10.99
Rapala Jointed Shallow Shad Rap Crankbait, JSSR05

New! Rapala Jointed Shallow Shad Rap Crankbait, JSSR05

Key Features
  • Exaggerated, rhythmic rattle

  • Wide swimming action

  • Black nickel VMC hooks

  • Technique: casting and trolling

  • Treble hooks: two no. 6

12 colors available
$5.99
Rapala X-Rap Magnum

Rapala X-Rap Magnum

Key Features
  • Massive diving-lip takes the lure deep, unassisted

  • Textured translucent body

  • Internal holographic foil

  • 3D holographic eyes

  • VMC 4X Perma Steel Hooks

39 models to choose from
$14.99 - $19.99
Rapala Clackin' Minnow

Rapala Clackin' Minnow

Key Features
  • Slow-sinking minnow profile with "wounded" action

  • Signature Clackin Cadence Rattle

  • VMC SureSet flash feather teaser tail

  • Ideal for casting or trolling

  • Hand-tuned and tank-tested

2 models to choose from
$12.99
Rapala Jointed, J11 Series

Rapala Jointed, J11 Series

Key Features
  • Broken back design and classic minnow profile

  • Baitfish-in-distress behavior commands attention

  • Can be fished from top to bottom

  • Hand-tuned and tank-tested

  • Runs from top water to 14 deep

7 colors available
$7.99 - $8.99
Rapala Skitter Pop, 2-3/4"

Rapala Skitter Pop, 2-3/4"

Key Features
  • Balsa wood construction for buoyancy and control

  • Cupped plastic tip spits and pops

  • Targets surface-feeding trophy gamefish

  • Designed for freshwater fishing

  • Equipped with two treble hooks

6 colors available
$7.99 - $8.49
Rapala Countdown, CD09, 3.5"

New! Rapala Countdown, CD09, 3.5"

Key Features
  • Balsa construction

  • Custom swimming action

  • Controlled depth technique

  • Includes VMC black nickel hooks

  • Hand-tuned and tank-tested

3 colors available
$9.49
Rapala Deep Tail Dancer Hard Bait - TDD11 Series

Rapala Deep Tail Dancer Hard Bait - TDD11 Series

Key Features
  • 4-3/8" long

  • 3/4 oz. weight

6 colors available
$8.99
Rapala Deep Tail Dancer Hard Bait - TDD09 Series

Rapala Deep Tail Dancer Hard Bait - TDD09 Series

Key Features
  • 3-1/2" long

  • 7/16 oz. weight

6 colors available
$8.99

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