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Rapala > Fishing > Lures, Baits, & Tackle >

We've got hundreds of lures, baits, and tackles from brands like Berkley, Rapala, and Northland Fishing Tackle at unbeatable prices. Get the attention you want with hard baits like crankbaits, spinners, and jigs or soft baits like worms, jerkbaits, and creatures, or choose a simply reliable fishing hook and line from our terminal tackle selection.

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Rapala X-Rap Classic, 3-1/8"

Rapala X-Rap Classic, 3-1/8"

Key Features
  • Slashbait action

  • Perfect size and shape of a minnow

  • Textured translucent body

  • Internal long-cast system

  • Stainless steel through wire construction

11 colors available
$8.49 - $9.99
Rapala Shad Rap Hard Bait, SR07 Series

Rapala Shad Rap Hard Bait, SR07 Series

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

11 colors available
$7.49
Rapala Shad Rap Hard Bait, SR08 Series
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Rapala Shad Rap Hard Bait, SR08 Series

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

$4.96 - $7.99
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Rapala Original Floater Hard Bait, F13 Series

Rapala Original Floater Hard Bait, F13 Series

Key Features
  • Balsa wood construction

  • VMC hooks

  • Can be fished top to bottom; runs fast or slow

  • Wounded minnow action is irresistible to fish

8 colors available
$8.49
Rapala Shad Rap Hard Bait, SR09 Series

Rapala Shad Rap Hard Bait, SR09 Series

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

9 colors available
$4.96 - $7.99
Rapala Snap Rap, 3-1/8"

New! Rapala Snap Rap, 3-1/8"

Key Features
  • Unique body design with gliding tail wing

  • Darting snap action and gliding drop action

  • Black nickel VMC belly hook

  • Hand tuned and tank tested

  • Fixed nose and tail hooks

8 colors available
$7.99
Rapala Shadow Rap Shad Jerkbait, 3-1/2"

Rapala Shadow Rap Shad Jerkbait, 3-1/2"

Key Features
  • Big fish cant resist the slow-rising action

  • Sharp horizontal actions mimic a shad in trouble

  • Larger profile presents more flash

  • Fishes both finesse and more aggressive retrieves

24 colors available
$9.99
$8.99
Rapala Shadow Rap Shad Deep

Rapala Shadow Rap Shad Deep

Key Features
  • Sharp turns and a slow "rise" on the pause

  • Versatile enough to match the mood of the fish

  • "Frosted" colors absorb light and minimize flash

  • Enhanced absence of aggressiveness

24 colors available
$9.99
$8.99
Rapala Jointed Deep Husky Jerk, JDHJ12

Rapala Jointed Deep Husky Jerk, JDHJ12

Key Features
  • VMC black nickel hooks

  • Hand-tuned and tank-tested

  • Running depth: 8-13

  • Length: 4.75"

  • Weight: 0.5 oz.

8 colors available
$6.49 - $6.99
Rapala Jointed Shad Rap Hard Bait - JSR04 Series

Rapala Jointed Shad Rap Hard Bait - JSR04 Series

Key Features
  • 1-1/2" long

  • 5/16 oz. weight

11 colors available
$6.49
Rapala Clackin' Rap, 3-1/8"

Rapala Clackin' Rap, 3-1/8"

Key Features
  • Steel bell and metal discs make a clackin sound

  • Lipless swimming action

  • Translucent, textured body

  • Realistic 3D holographic eyes

  • Equipped with VMC wide-gap treble hooks

2 colors available
$10.99
Rapala DT Thug Series SureSet Custom Ink Crankbait, DTTSS

Rapala DT Thug Series SureSet Custom Ink Crankbait, DTTSS

Key Features
  • Balsa wood construction

  • Hard-action, high-vibration

  • VMC SureSet tail hook

  • VMC black nickel belly hook

  • Hand-tuned and tank-tested

4 colors available
$10.49
$7.99
Rapala Jointed Shad Rap Hard Bait - JSR05 Series

Rapala Jointed Shad Rap Hard Bait - JSR05 Series

Key Features
  • 2" long

  • 1/4 oz. weight

12 colors available
$6.49 - $7.29
Rapala Jointed Shad Rap Hard Bait - JSR07 Series

Rapala Jointed Shad Rap Hard Bait - JSR07 Series

Key Features
  • 2-3/4" long

  • 7/16 oz. weight

8 colors available
$6.49
Rapala Tail Dancer Hard Bait - TD07 Series

Rapala Tail Dancer Hard Bait - TD07 Series

Key Features
  • 2-3/4" long

  • 5/16 oz. weight

5 colors available
$6.96 - $10.99
Storm Smash Shad 07

Storm Smash Shad 07

Key Features
  • High Frequency Multi-Ball Rattle

  • Stable Rolling Action at All Speeds

  • External Scales

  • Premium Black Nickel VMC Hooks

  • UV Bright Finish Reflects More Light Energy

13 colors available
$4.96 - $5.99
Rapala Clackin' Crank

Rapala Clackin' Crank

Key Features
  • 10 running depth

  • Signature Clackin pulse rattle

  • Slow-rising crank with an x-style finish

  • VMC SureSet Tail Hook

  • VMC black nickel bell hook

$14.99
$12.96
Rapala Minnow Rap Hard Bait - MR09 Series

Rapala Minnow Rap Hard Bait - MR09 Series

Key Features
  • 3-1/2" long

  • 5/16 oz. weight

3 colors available
$9.99
Rapala Clackin' Crank 74

Rapala Clackin' Crank 74

Key Features
  • Shad body profile with depth-specific lip design

  • Slow-rising with hard vibrating aggressive action

  • X-style finish

  • Ideal for casting or trolling

  • Hand-tuned and tank-tested

5 colors available
$14.99
Rapala Dives-To Fat, Size 03

Rapala Dives-To Fat, Size 03

Key Features
  • Balsa Wood Construction

  • Fat Body Profile With Wide Rolling Action

  • 3D Holographic Eyes

  • VMC SureSet Tail Hook

  • VMC Black Nickel Belly Hook

4 colors available
$9.99
$5.96 - $7.99
Rapala BX Jointed Shad

Rapala BX Jointed Shad

Key Features
  • Tough balsa core baits on the inside

  • Encased with a durable copolymer shell

  • Floating and kicking action

  • Multipurpose for casting and trolling

  • VMC black nickel round bend hooks

10 colors available
$12.99
$10.99
Rapala Shadow Rap 11

Rapala Shadow Rap 11

Key Features
  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

14 colors available
$8.99
Rapala Shadow Rap 11 HD

Rapala Shadow Rap 11 HD

Key Features
  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

10 colors available
$9.99
Rapala Shadow Rap Deep 11 HD

Rapala Shadow Rap Deep 11 HD

Key Features
  • Runs deeper than Shadow Rap, model SDR11

  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

10 colors available
$9.99
Rapala DT Series Custom HD Crankbait

Rapala DT Series Custom HD Crankbait

Key Features
  • Dives fast and stays in strike zone longer

  • Balsa construction with internal weights

  • Ultra-thin lip digs down quickly

  • Side-to-side action cranks deep

  • Custom HD colors for lifelike presentation

3 models to choose from
$7.99
Rapala Shad Rap Custom HD

Rapala Shad Rap Custom HD

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Delivers legendary Rapala wobbling action

  • Super sharp VMC black nickel treble hooks

  • Custom HD colors for lifelike presentation

2 models to choose from
$7.99
Rapala Original Floating Custom HD Lure

Rapala Original Floating Custom HD Lure

Key Features
  • Go-to gamefish lure around the world

  • Versatile bait can be fished many ways

  • Wounded minnow action is irresistible

  • Custom HD colors for lifelike presentations

2 models to choose from
$7.99 - $8.99
Rapala Scatter Rap Shad Custom HD

Rapala Scatter Rap Shad Custom HD

Key Features
  • Perfectly mimics a spooked baitfish

  • Aggressive sweeping action

  • Scatter Lip bill

  • Can be cast or trolled

  • Custom HD colors for lifelike presentation

2 models to choose from
$8.99
Rapala Scatter Rap Minnow Custom HD, 4-3/8"

Rapala Scatter Rap Minnow Custom HD, 4-3/8"

Key Features
  • Graceful, natural wobble for finesse tactics

  • Responsive enough to be fished aggressively

  • Erratic, evasive action triggers strikes

  • Can be cast or trolled for any gamefish

  • Custom HD colors for lifelike presentation

4 colors available
$8.99
Rapala Tail Dancer Hard Bait - TD05 Series

Rapala Tail Dancer Hard Bait - TD05 Series

Key Features
  • 2" long

  • 3/16 oz. weight

2 colors available
$10.99
Rapala Countdown Lure

Rapala Countdown Lure

Key Features
  • Bulsa construction

  • Custom swimming action

  • Controlled depth technique

  • Includes VMC black nickel hooks

  • Hand-tuned and tank-tested

6 models to choose from
$6.49 - $8.99
Rapala DT Classic, 2-1/4"

Rapala DT Classic, 2-1/4"

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

6 colors available
$4.96 - $7.99

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