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Rapala > Fishing > Lures, Baits, & Tackle >

We've got hundreds of lures, baits, and tackles from brands like Berkley, Rapala, and Northland Fishing Tackle at unbeatable prices. Get the attention you want with hard baits like crankbaits, spinners, and jigs or soft baits like worms, jerkbaits, and creatures, or choose a simply reliable fishing hook and line from our terminal tackle selection.

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Rapala Shadow Rap Deep, 4-3/8"
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Rapala Shadow Rap Deep, 4-3/8"

Key Features
  • Runs deeper than Shadow Rap, model SDR11

  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

$8.99
$7.19
  •  
Rapala Shadow Rap Shad Deep, 3-1/2"
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Rapala Shadow Rap Shad Deep, 3-1/2"

Key Features
  • Sharp turns and a slow "rise" on the pause

  • Versatile enough to match the mood of the fish

  • "Frosted" colors absorb light and minimize flash

  • Enhanced absence of aggressiveness

$8.99 - $9.99
$7.19
  •  
Rapala Shadow Rap, 4-3/8"

Rapala Shadow Rap, 4-3/8"

Key Features
  • Produces more strikes with less effort

  • Kicks almost 180 with very little forward travel

  • Flat sides allow for extreme flash

  • Great choice for going after bass in cold water

  • Equipped with premium VMC hooks

$8.99
$7.19
Rapala Down Deep Husky Jerk, 4-3/4"

Rapala Down Deep Husky Jerk, 4-3/4"

Key Features
  • Gets deep down to where the fish are hiding

  • Wobbles on the retrieve and suspends on the pause

  • Rattle chamber transmits sound waves through water

  • Equally effective whether cast or trolled

  • Comes equipped with VMC black nickel hooks

5 colors available
$6.49
$5.19
Rapala Scatter Rap CountDown, 2-3/4"
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Rapala Scatter Rap CountDown, 2-3/4"

Key Features
  • Scatter lip gives it more erratic, evasive action

  • Slightly weighted to sink 1 foot per second

  • Gravity-defying body keeps it in the strike zone

  • Excellent for casting or trolling for most species

  • Includes 2 premium VMC black nickel hooks

$8.99
$7.19
  •  
Rapala Custom HD Live Scatter Rap Crank, 2"

New! Rapala Custom HD Live Scatter Rap Crank, 2"

Key Features
  • Agile, nimble, and responsive crankbait

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
$7.99
Rapala Tail Dancer, 2-3/4"

Rapala Tail Dancer, 2-3/4"

Key Features
  • Wide, aggressive tail-swimming action

  • Banana-style body with balsa construction

  • Internal rattle mechanism calls to nearby fish

  • Can be cast or trolled for most game fish

  • Includes VMC black nickel treble hooks

$10.99
$8.79
Rapala Tail Dancer, 3-1/2"

Rapala Tail Dancer, 3-1/2"

Key Features
  • Wide, aggressive tail-swimming action

  • Banana-style body with balsa construction

  • Internal rattle mechanism calls to nearby fish

  • Can be cast or trolled for most game fish

  • Includes VMC black nickel treble hooks

$10.99
$8.79
Rapala Scatter Rap Minnow, 4-3/8"
  •  

Rapala Scatter Rap Minnow, 4-3/8"

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

$8.99
$7.19 - $7.96
  •  
Rapala Shadow Rap Shad, 3-1/2"
  •  

Rapala Shadow Rap Shad, 3-1/2"

Key Features
  • Big fish cant resist the slow-rising action

  • Sharp horizontal actions mimic a shad in trouble

  • Larger profile presents more flash

  • Fishes both finesse and more aggressive retrieves

  • VMC thin wire black nickel round bend hooks

$8.99 - $9.99
$7.19
  •  
Rapala Deep Tail Dancer, 4-3/8"

Rapala Deep Tail Dancer, 4-3/8"

Key Features
  • Diving lip drops it deep in the water column

  • Banana-style body with balsa construction

  • Wide, aggressive tail-swimming action

  • Can be cast or trolled for most game fish

  • Includes VMC black nickel treble hooks

$10.99
$8.79
Rapala BX Swimmer, 4-3/4"
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New! Rapala BX Swimmer, 4-3/4"

Key Features
  • Articulated body for lively swimming action

  • Balsa core is wrapped in copolymer shell

  • Very durable while keeping lively balsa action

  • Can be cast or trolled for large, toothy fish

  • Equipped with VMC black nickel hooks

$12.99
$10.39
  •  
Rapala Shad Rap, 1-1/2"
  •  

New! Rapala Shad Rap, 1-1/2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$7.49
$5.99
  •  
Rapala Shadow Rap Deep HD, 4-3/8"
  •  

Rapala Shadow Rap Deep HD, 4-3/8"

Key Features
  • Runs deeper than Shadow Rap, model SDR11

  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

$9.99
$7.99
  •  
Rapala Dives-To DT04 Crankbait, 2"

New! Rapala Dives-To DT04 Crankbait, 2"

Key Features
  • Dives fast and stays in the strike zone

  • Body design creates a side-to-side action

  • Perfect balance lets you cast it up to 150

  • Internal baritone rattle tuned for the best sound

  • Comes with premium VMC black nickel hooks

$7.99
$6.39
Rapala Down Deep Husky Jerk, 4-3/4"

New! Rapala Down Deep Husky Jerk, 4-3/4"

Key Features
  • Deep-diving lip lets it reach depths of up to 20

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

$6.99
Rapala Custom HD Live Scatter Rap Crank, 2-3/4"

New! Rapala Custom HD Live Scatter Rap Crank, 2-3/4"

Key Features
  • Agile, nimble, and responsive crankbait

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
$7.99
Rapala Custom HD Live Scatter Rap Crank Shallow, 2-3/4"

New! Rapala Custom HD Live Scatter Rap Crank Shallow, 2-3/4"...

Key Features
  • Works less than 10 at the top of the water column

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
$7.99
Rapala Shad Rap, 2"

New! Rapala Shad Rap, 2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$7.99
$6.39
Rapala Shad Rap, 2-3/4"

New! Rapala Shad Rap, 2-3/4"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$7.99
$6.39
Rapala Shad Rap RS, 1-1/2"

New! Rapala Shad Rap RS, 1-1/2"

Key Features
  • Heavier size maintains long casting distance

  • Plastic construction replaces balsa

  • Internal rattle matches unique wobbling action

  • Hand-tuned and tank-tested for reliability

  • Premium VMC black nickel hooks

$6.99
$5.59
Rapala Shad Rap RS, 2"

New! Rapala Shad Rap RS, 2"

Key Features
  • Heavier size maintains long casting distance

  • Plastic construction replaces balsa

  • Internal rattle matches unique wobbling action

  • Hand-tuned and tank-tested for reliability

  • Premium VMC black nickel hooks

$6.99
$5.59
Rapala Dives-To DT10 Crankbait, 2-1/4"

New! Rapala Dives-To DT10 Crankbait, 2-1/4"

Key Features
  • Dives fast and stays in the strike zone

  • Body design creates a side-to-side action

  • Perfect balance lets you cast it up to 150

  • Internal baritone rattle tuned for the best sound

  • Comes with premium VMC black nickel hooks

$7.99
$6.39
Rapala Dives-To DT14 Crankbait, 2-3/4"
  •  

New! Rapala Dives-To DT14 Crankbait, 2-3/4"

Key Features
  • Dives fast and stays in the strike zone

  • Body design creates a side-to-side action

  • Perfect balance lets you cast it up to 150

  • Internal baritone rattle tuned for the best sound

  • Comes with premium VMC black nickel hooks

$7.99
$6.39
  •  
Rapala Dives-To DT16 Crankbait, 2-3/4"
  •  

New! Rapala Dives-To DT16 Crankbait, 2-3/4"

Key Features
  • Dives fast and stays in the strike zone

  • Body design creates a side-to-side action

  • Perfect balance lets you cast it up to 150

  • Internal baritone rattle tuned for the best sound

  • Comes with premium VMC black nickel hooks

$7.99
$6.39
  •  
Rapala Flat Jig, 1-1/2"

New! Rapala Flat Jig, 1-1/2"

Key Features
  • Heavy weight-to-size ratio is great in deep water

  • Flat design for a wide searching action

  • Versatile bait for use in ice or open water

  • Great for use with a variety of species

$7.99
$6.39
Rapala Shad Rap, 3-1/8"

Rapala Shad Rap, 3-1/8"

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

$7.49 - $7.99
$5.99 - $6.39
Rapala Shad Rap, 3-1/2"

Rapala Shad Rap, 3-1/2"

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

$7.49
$5.99
Rapala Tail Dancer, 2"

Rapala Tail Dancer, 2"

Key Features
  • Wide, aggressive tail-swimming action

  • Banana-style body with balsa construction

  • Internal rattle mechanism calls to nearby fish

  • Can be cast or trolled for most game fish

  • Includes VMC black nickel treble hooks

$10.99
$8.79
Rapala Jointed Shad Rap, 1-1/2"

Rapala Jointed Shad Rap, 1-1/2"

Key Features
  • Wide swimming action mimics wounded baitfish

  • Quick-diving lip gets it down to its desired depth

  • Lightweight, durable plastic body construction

  • Hand-tuned and tank-tested for reliability

  • VMC black nickel hooks for quick, sure penetration

$6.49
$5.19
Rapala CountDown, 1-1/2"

Rapala CountDown, 1-1/2"

Key Features
  • Consistenly reach suspended fish at any depth

  • Features a custom, slow-rolling action

  • Weighted body drops consistently into strike zone

  • Hand-tuned and tank-tested for reliability

  • Equipped with VMC black nickel treble hooks

$6.49
$5.19
Rapala Countdown Lure

Rapala Countdown Lure

Key Features
  • Bulsa construction

  • Custom swimming action

  • Controlled depth technique

  • Includes VMC black nickel hooks

  • Hand-tuned and tank-tested

2 models to choose from
$6.49 - $7.49
$5.19 - $5.99

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