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Rapala > Fishing > Lures, Baits, & Tackle >

We've got hundreds of lures, baits, and tackles from brands like Berkley, Rapala, and Northland Fishing Tackle at unbeatable prices. Get the attention you want with hard baits like crankbaits, spinners, and jigs or soft baits like worms, jerkbaits, and creatures, or choose a simply reliable fishing hook and line from our terminal tackle selection.

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Rapala Shad Rap, 2-3/4"

New! Rapala Shad Rap, 2-3/4"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$7.49
Rapala DT Classic, 2"

Rapala DT Classic, 2"

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

6 colors available
$7.99
Rapala Husky Jerk, 4"
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Rapala Husky Jerk, 4"

Key Features
  • Perfectly balanced for casting or trolling

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

$5.99
  •  
Rapala DT Classic, 2-1/4"

Rapala DT Classic, 2-1/4"

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

5 colors available
$7.99
Rapala X-Rap Pop, XRP07

Rapala X-Rap Pop, XRP07

Key Features
  • Arched body shape design

  • Loud fish attracting splash with every snap

  • Deep, cupped lip for bigger splashes

  • 3D holographic eye

  • VMC black nickel treble hooks

6 colors available
$9.99
Rapala Shad Rap, 1-1/2"
  •  

New! Rapala Shad Rap, 1-1/2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$5.96 - $7.49
  •  
Rapala Shad Rap, 3-1/8"
  •  

Rapala Shad Rap, 3-1/8"

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

$7.49 - $7.99
  •  
Rapala X-Rap Classic, 4"

Rapala X-Rap Classic, 4"

Key Features
  • Slashbait action

  • Perfect size and shape of a minnow

  • Textured translucent body

  • Internal long-cast system

  • Stainless steel through wire construction

11 colors available
$9.99
Rapala Clackin' Rap, 3-1/8"

Rapala Clackin' Rap, 3-1/8"

Key Features
  • Steel bell and metal discs make a clackin sound

  • Lipless swimming action

  • Translucent, textured body

  • Realistic 3D holographic eyes

  • Equipped with VMC wide-gap treble hooks

$10.99
Rapala Tail Dancer Hard Bait - TD07 Series

Rapala Tail Dancer Hard Bait - TD07 Series

Key Features
  • 2-3/4" long

  • 5/16 oz. weight

4 colors available
$6.96 - $10.99
Rapala Clackin' Crank 74

Rapala Clackin' Crank 74

Key Features
  • Shad body profile with depth-specific lip design

  • Slow-rising with hard vibrating aggressive action

  • X-style finish

  • Ideal for casting or trolling

  • Hand-tuned and tank-tested

5 colors available
$14.99
Rapala Dives-To Fat, Size 03

Rapala Dives-To Fat, Size 03

Key Features
  • Balsa Wood Construction

  • Fat Body Profile With Wide Rolling Action

  • 3D Holographic Eyes

  • VMC SureSet Tail Hook

  • VMC Black Nickel Belly Hook

2 colors available
$9.99
$5.96 - $7.99
Rapala Clackin' Crank

Rapala Clackin' Crank

Key Features
  • 10 running depth

  • Signature Clackin pulse rattle

  • Slow-rising crank with an x-style finish

  • VMC SureSet Tail Hook

  • VMC black nickel bell hook

$14.99
$12.96
Rapala Shadow Rap 11

Rapala Shadow Rap 11

Key Features
  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

14 colors available
$8.99
Rapala Shadow Rap Deep, 4-3/8"
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Rapala Shadow Rap Deep, 4-3/8"

Key Features
  • Runs deeper than Shadow Rap, model SDR11

  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

$8.99
  •  
Rapala Shad Rap, 3-1/2"
  •  

Rapala Shad Rap, 3-1/2"

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

$7.49 - $7.99
  •  
Rapala Jointed Shad Rap Hard Bait - JSR05 Series

Rapala Jointed Shad Rap Hard Bait - JSR05 Series

Key Features
  • 2" long

  • 1/4 oz. weight

12 colors available
$6.49 - $7.29
Rapala Tail Dancer Hard Bait - TD05 Series

Rapala Tail Dancer Hard Bait - TD05 Series

Key Features
  • 2" long

  • 3/16 oz. weight

2 colors available
$10.99
Rapala Jointed Shad Rap Hard Bait - JSR04 Series

Rapala Jointed Shad Rap Hard Bait - JSR04 Series

Key Features
  • 1-1/2" long

  • 5/16 oz. weight

11 colors available
$6.49
Rapala Countdown Lure

Rapala Countdown Lure

Key Features
  • Bulsa construction

  • Custom swimming action

  • Controlled depth technique

  • Includes VMC black nickel hooks

  • Hand-tuned and tank-tested

6 models to choose from
$6.49 - $8.99
Rapala DT Lures

Rapala DT Lures

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

3 models to choose from
$7.99
Rapala DT Classic, 2-3/4"

Rapala DT Classic, 2-3/4"

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

7 colors available
$7.99
Rapala Jointed Shad Rap Hard Bait - JSR07 Series

Rapala Jointed Shad Rap Hard Bait - JSR07 Series

Key Features
  • 2-3/4" long

  • 7/16 oz. weight

8 colors available
$6.49
Rapala DT Classic, 2", 5/16 oz.

Rapala DT Classic, 2", 5/16 oz.

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

5 colors available
$4.96 - $7.99
Rapala Original Floater Hard Bait, F07 Series

Rapala Original Floater Hard Bait, F07 Series

Key Features
  • Balsa wood construction

  • VMC hooks

  • Can be fished top to bottom; runs fast or slow

  • Wounded minnow action is irresistible to fish

10 colors available
$7.99
Rapala Shad Rap, 2-3/4"
  •  

Rapala Shad Rap, 2-3/4"

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

$7.49
  •  
Rapala Minnow Rap Hard Bait - MR09 Series

Rapala Minnow Rap Hard Bait - MR09 Series

Key Features
  • 3-1/2" long

  • 5/16 oz. weight

3 colors available
$9.99
Rapala X-Rap Classic, 3-1/8"

Rapala X-Rap Classic, 3-1/8"

Key Features
  • Slashbait action

  • Perfect size and shape of a minnow

  • Textured translucent body

  • Internal long-cast system

  • Stainless steel through wire construction

11 colors available
$8.49 - $9.99
Rapala X-Rap Classic, 4-3/4"

Rapala X-Rap Classic, 4-3/4"

Key Features
  • Slashbait action

  • Perfect size and shape of a minnow

  • Textured translucent body

  • Internal long-cast system

  • Stainless steel through wire construction

9 colors available
$12.99
Rapala X-Rap Shad, 2-1/2"

Rapala X-Rap Shad, 2-1/2"

Key Features
  • Premium internal textured finishes

  • Internal rattle system

  • Internal long-casting mechanism

  • Premium VMC black nickel treble hooks

  • Suspending action

9 colors available
$7.96 - $9.99
Rapala X-Rap Shad, 3-1/8"

Rapala X-Rap Shad, 3-1/8"

Key Features
  • Premium internal textured finishes

  • Internal rattle system

  • Internal long-casting mechanism

  • Premium VMC black nickel treble hooks

  • Suspending action

7 colors available
$9.99
Rapala X-Rap SubWalk

Rapala X-Rap SubWalk

Key Features
  • Designed for effective walk-the-dog action

  • Targets a variety of freshwater and saltwater fish

  • Slowly sinks on the pause

  • Equipped with VMC treble hooks

3 models to choose from
$10.99 - $11.99

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