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Rapala > Fishing > Lures, Baits, & Tackle >

We've got hundreds of lures, baits, and tackles from brands like Berkley, Rapala, and Northland Fishing Tackle at unbeatable prices. Get the attention you want with hard baits like crankbaits, spinners, and jigs or soft baits like worms, jerkbaits, and creatures, or choose a simply reliable fishing hook and line from our terminal tackle selection.

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Rapala Jointed Deep Husky Jerk, 4-3/4"

Rapala Jointed Deep Husky Jerk, 4-3/4"

Key Features
  • Jointed body adds an exaggerated kick tail action

  • Tough plastic body with internal rattle

  • Slow-sinking means it can be fished at any depth

  • Can be cast or trolled and runs true at any speed

  • Includes premium VMC black nickel hooks

$6.49 - $6.99
Rapala X-Rap Shad, 3-1/8"
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Rapala X-Rap Shad, 3-1/8"

Key Features
  • Versatile lure thats sure to catch fish

  • Suspends on the pause to produce strikes

  • Internal rattle and flash feather teaser tail

  • Can be cast or trolled to equally great effect

  • Equipped with premium VMC black nickel hooks

$9.99
  •  
Rapala Down Deep Husky Jerk, 4-3/4"

Rapala Down Deep Husky Jerk, 4-3/4"

Key Features
  • Deep-diving lip lets it reach depths of up to 20

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

$6.49
Rapala Husky Jerk, 4-3/4"
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Rapala Husky Jerk, 4-3/4"

Key Features
  • Perfectly balanced for casting or trolling

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

$5.99
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Rapala X-Rap Shad, 2-1/2"
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Rapala X-Rap Shad, 2-1/2"

Key Features
  • Versatile lure thats sure to catch fish

  • Suspends on the pause to produce strikes

  • Internal rattle and flash feather teaser tail

  • Can be cast or trolled to equally great effect

  • Equipped with premium VMC black nickel hooks

$8.99 - $9.99
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Rapala Shad Rap, 1-1/2"
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New! Rapala Shad Rap, 1-1/2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$5.96 - $7.49
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Rapala Jointed Shad Rap, 2"
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Rapala Jointed Shad Rap, 2"

Key Features
  • Exaggerates the action of wounded baitfish

  • Wide-swimming action with loud rattle

  • Lightweight and durable plastic body

  • Hand-tuned and tank-tested for reliability

  • VMC black nickel hooks for sure penetration

$6.49 - $7.29
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Rapala Jointed Shallow Shad Rap, 2-3/4"
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Rapala Jointed Shallow Shad Rap, 2-3/4"

Key Features
  • Exaggerated, rhythmic rattle

  • Wide swimming action

  • Great for casting and trolling

  • Black nickel VMC hooks

$6.49 - $6.99
  •  
Rapala Scatter Rap CountDown, 2-3/4"
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Rapala Scatter Rap CountDown, 2-3/4"

Key Features
  • Scatter lip gives it more erratic, evasive action

  • Slightly weighted to sink 1 foot per second

  • Gravity-defying body keeps it in the strike zone

  • Excellent for casting or trolling for most species

  • Includes 2 premium VMC black nickel hooks

$7.96 - $8.99
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Rapala Custom HD Live Dives-To DT04 Crankbait, 2"

Rapala Custom HD Live Dives-To DT04 Crankbait, 2"

Key Features
  • Dives fast and stays in strike zone longer

  • Balsa construction with internal weights

  • Ultra-thin lip digs down quickly

  • Side-to-side action cranks deep

  • Custom HD Live patterns for realistic look

$7.99
Rapala DT Classic, 2", 5/16 oz.

Rapala DT Classic, 2", 5/16 oz.

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

4 colors available
$7.99
Rapala Deep Tail Dancer, 4-3/8"

Rapala Deep Tail Dancer, 4-3/8"

Key Features
  • Diving lip drops it deep in the water column

  • Banana-style body with balsa construction

  • Wide, aggressive tail-swimming action

  • Can be cast or trolled for most game fish

  • Includes VMC black nickel treble hooks

$10.99
Rapala Tail Dancer, 2-3/4"

Rapala Tail Dancer, 2-3/4"

Key Features
  • Wide, aggressive tail-swimming action

  • Banana-style body with balsa construction

  • Internal rattle mechanism calls to nearby fish

  • Can be cast or trolled for most game fish

  • Includes VMC black nickel treble hooks

$10.99
Rapala Husky Jerk, 4"
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Rapala Husky Jerk, 4"

Key Features
  • Perfectly balanced for casting or trolling

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

$5.99
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Rapala Dives-To Fat, Size 03

Rapala Dives-To Fat, Size 03

Key Features
  • Balsa Wood Construction

  • Fat Body Profile With Wide Rolling Action

  • 3D Holographic Eyes

  • VMC SureSet Tail Hook

  • VMC Black Nickel Belly Hook

$9.99
$7.99
Rapala Custom HD Live Shad Rap, 2-3/4"

Rapala Custom HD Live Shad Rap, 2-3/4"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Delivers legendary Rapala wobbling action

  • Super sharp VMC black nickel treble hooks

  • Custom HD colors for lifelike presentation

$7.99
Rapala Dives-To DT04 Crankbait, 2"

New! Rapala Dives-To DT04 Crankbait, 2"

Key Features
  • Dives fast and stays in the strike zone

  • Body design creates a side-to-side action

  • Perfect balance lets you cast it up to 150

  • Internal baritone rattle tuned for the best sound

  • Comes with premium VMC black nickel hooks

$7.99
Rapala Husky Jerk, 4"

New! Rapala Husky Jerk, 4"

Key Features
  • Designed for long casting and effective trolling

  • Rattle chamber transmits sound waves through water

  • Neutral buoyancy keeps it at its target depth

  • Holographic foil spin reflects maximum light

  • Comes equipped with VMC black nickel hooks

$6.99
Rapala Husky Jerk, 4-3/4"

New! Rapala Husky Jerk, 4-3/4"

Key Features
  • Designed for long casting and effective trolling

  • Rattle chamber transmits sound waves through water

  • Neutral buoyancy keeps it at its target depth

  • Holographic foil spin reflects maximum light

  • Comes equipped with VMC black nickel hooks

$6.99
Rapala Husky Jerk, 5-1/2"

New! Rapala Husky Jerk, 5-1/2"

Key Features
  • Designed for long casting and effective trolling

  • Rattle chamber transmits sound waves through water

  • Neutral buoyancy keeps it at its target depth

  • Holographic foil spin reflects maximum light

  • Comes equipped with VMC black nickel hooks

$6.99
Rapala Deep Down Husky Jerk, 4"

New! Rapala Deep Down Husky Jerk, 4"

Key Features
  • Deep-diving lip lets it reach depths of up to 20

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

$6.99
Rapala Down Deep Husky Jerk, 4-3/4"

New! Rapala Down Deep Husky Jerk, 4-3/4"

Key Features
  • Deep-diving lip lets it reach depths of up to 20

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

$6.99
Rapala Custom HD Live Scatter Rap Crank, 2"

New! Rapala Custom HD Live Scatter Rap Crank, 2"

Key Features
  • Agile, nimble, and responsive crankbait

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
Rapala Custom HD Live Scatter Rap Crank, 2-3/4"

New! Rapala Custom HD Live Scatter Rap Crank, 2-3/4"

Key Features
  • Agile, nimble, and responsive crankbait

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
Rapala Custom HD Live Scatter Rap Crank Shallow, 2"

New! Rapala Custom HD Live Scatter Rap Crank Shallow, 2"

Key Features
  • Works less than 10 at the top of the water column

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
Rapala Custom HD Live Scatter Rap Crank Shallow, 2-3/4"

New! Rapala Custom HD Live Scatter Rap Crank Shallow, 2-3/4"...

Key Features
  • Works less than 10 at the top of the water column

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
Rapala Custom HD Live Scatter Rap Crank Deep, 2"

New! Rapala Custom HD Live Scatter Rap Crank Deep, 2"

Key Features
  • Works the deeper side of the water column

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
Rapala Dives-To DT06 Crankbait, 2"

New! Rapala Dives-To DT06 Crankbait, 2"

Key Features
  • Dives fast and stays in the strike zone

  • Body design creates a side-to-side action

  • Perfect balance lets you cast it up to 150

  • Internal baritone rattle tuned for the best sound

  • Comes with premium VMC black nickel hooks

$7.99
Rapala Shad Rap, 2"

New! Rapala Shad Rap, 2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$7.99
Rapala Shad Rap, 2-3/4"

New! Rapala Shad Rap, 2-3/4"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$7.99
Rapala Shad Rap RS, 1-1/2"

New! Rapala Shad Rap RS, 1-1/2"

Key Features
  • Heavier size maintains long casting distance

  • Plastic construction replaces balsa

  • Internal rattle matches unique wobbling action

  • Hand-tuned and tank-tested for reliability

  • Premium VMC black nickel hooks

$6.99
Rapala Shad Rap RS, 2"

New! Rapala Shad Rap RS, 2"

Key Features
  • Heavier size maintains long casting distance

  • Plastic construction replaces balsa

  • Internal rattle matches unique wobbling action

  • Hand-tuned and tank-tested for reliability

  • Premium VMC black nickel hooks

$6.99

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