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Northland Fishing Tackle > Fishing > Lures, Baits, & Tackle > Hard Baits >

Northland-Fishing-Tackle>Fishing>Lures, Baits, & Tackle>Hard Baits>

Overton's has the top selection of hard baits including hundreds of crankbaits, jigs, spinners, buzz baits, topwater baits, spoon and blade baits, and swimbaits in a huge variety of shapes, sizes, and eye-catching colors. When you're choosing from brands like Rapala, Northland Fishing Tackle, and Storm you can count on the right kind of attention.

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Northland Gum-Drop Floater Jig

Northland Gum-Drop Floater Jig

Key Features
  • Suspends live bait and keeps it in the strike zone

  • Low-density foam construction

  • Lazer Sharp Mustad needle-point hook

  • Coated with pliable rubber paint

3 models to choose from
$3.49 - $3.99
Northland Jaw-Breaker Spoon

Northland Jaw-Breaker Spoon

Key Features
  • Slithers, wiggles, and wobbles

  • Plastic Y-shaped weedguard keeps cover away

  • Stamped from solid brass

  • Genuine Mustad Ultra-Point single hook

  • "Limber-legs" silicone action-tail skirt

10 colors available
$5.99
Northland Mimic Minnow Spin

Northland Mimic Minnow Spin

Key Features
  • Performance through weeds, brush, and timber

  • Holographic Baitfish-Image shad body

  • Weedless, bladed wire form

  • Hyperactive paddletail

3 colors available
$2.99
Northland Screw-Ball Floater, SBF1

Northland Screw-Ball Floater, SBF1

Key Features
  • Doesnt get hung up over weeds or rocks

  • 3-segment foam body

  • Short-shank, wide-gap Lip-Stick hook

  • Tailor-made for rigging live bait

  • Eye-catching colors

4 colors available
$2.99
Northland Fishing Tackle Fire-Ball Spinning Jig

New! Northland Fishing Tackle Fire-Ball Spinning Jig

Key Features
  • Thumping and flicker action

  • Combination of Fire-Ball and Thumper jig

  • Thumping belly blade

  • Custom designed short-shank hook w/ wide-gap

  • Works great with minnows, crawlers, and leeches

4 colors available
$2.99
Northland Tackle Impulse Riggin' Leech, 4-1/2"

New! Northland Tackle Impulse Riggin' Leech, 4-1/2"

Key Features
  • Flat, wafer-thin, ribbed torso

  • Buoyant, super-sensitive tail

  • Impulse Instinctual Attractant

  • MicroPlankton formula attractant

4 colors available
$4.99
Northland Tackle Crawler Hauler Speed-Spinner

New! Northland Tackle Crawler Hauler Speed-Spinner

Key Features
  • Holographic Baitfish Image spinner blade

  • Rigged on a double-stainless-steel wire harness

  • Perfect for high-speed, open-water trolling

4 colors available
$3.99
Northland Fishing Tackle Gumball Jig

New! Northland Fishing Tackle Gumball Jig

Key Features
  • Premium quality ball head

  • Needle-point hook

  • Durable pearlescent urethane finish

  • Single-eye

  • Specially designed barbed bait-collar

11 colors available
$4.49 - $4.99
Northland Fish-Fry Minnow Jig, FFMJ2, 1/16 oz.

New! Northland Fish-Fry Minnow Jig, FFMJ2, 1/16 oz.

Key Features
  • Hand-sculpted and molded from lightweight metal

  • Crippled baitfish action when jigged or dragged

  • Printed Live-Forage HD Fish-Photo-Image patterns

$0.99
Northland Gum-Ball Neon Tone Jigs

Northland Gum-Ball Neon Tone Jigs

Key Features
  • Molded-in Matzuo Needle-Point hook

  • Can be dressed with live bait or plastic trailers

  • Single-eyed jig imitates an injured baitfish

  • Barbed bait collar securely holds live bait

  • Extra-vibrant colors for increased visibility

7 models to choose from
$3.59 - $4.99
Northland Mimic Minnow Spin, 1/4 oz.

Northland Mimic Minnow Spin, 1/4 oz.

Key Features
  • Performance through weeds, brush, and timber

  • Holographic Baitfish-Image shad body

  • Weedless, bladed wire form

  • Hyperactive paddletail

4 colors available
$3.99
$2.99
Northland Gum-Ball Jigs

Northland Gum-Ball Jigs

Key Features
  • Molded-in Matzuo Needle-Point hook

  • Can be dressed with live bait or plastic trailers

  • Single-eyed jig imitates an injured baitfish

  • Barbed bait collar securely holds live bait

  • Durable pearlescent urethane finish

8 models to choose from
$2.94 - $4.99
Northland Gumball Jig, 100 Pack, Chartreuse; RH4C-100-10

Northland Gumball Jig, 100 Pack, Chartreuse; RH4C-100-10

Key Features
  • Premium quality ball-head

  • Matzuo Needle-Point hook

  • Durable pearlescent urethane finish

  • Specially designed barbed bait-collar

$29.99
Northland Boobie Trap Spinnerbait

Northland Boobie Trap Spinnerbait

Key Features
  • FishScale blades create vibration and flash

  • Holographic FlirtSkirt for maximum visual appeal

  • Hex-pattern blades provide eye-catching flashes

  • Stainless steel frame, brass beads, beefy clevises

  • Equipped with VMC bone-crushing #7/0 treble hooks

2 models to choose from
$17.99 - $19.99
Northland Stud Finder Swimbait, SFS9

Northland Stud Finder Swimbait, SFS9

Key Features
  • Vibrating Rock-R-Blade for maximum action

  • Flashabou TinselTail FlirtSkirt for visual appeal

  • Irresistible to pike, muskie, and stripers

  • Swimming aciton imitates that of wounded baitfish

  • Equipped with two Mustad heavy-duty hooks

4 colors available
$17.99
Northland Mimic Minnow Spin, 1/16 oz.

Northland Mimic Minnow Spin, 1/16 oz.

Key Features
  • Performance through weeds, brush, and timber

  • Holographic Baitfish-Image shad body

  • Weedless, bladed wire form

  • Hyperactive paddletail

4 colors available
$2.99
Northland Mimic Minnow Spin, 1/8 oz.

Northland Mimic Minnow Spin, 1/8 oz.

Key Features
  • Performance through weeds, brush, and timber

  • Holographic Baitfish-Image shad body

  • Weedless, bladed wire form

  • Hyperactive paddletail

3 colors available
$2.99
Northland Fire-Ball Jigs

Northland Fire-Ball Jigs

Key Features
  • Eagle Claw Lazer-Sharp short-shank, wide-gap hooks

  • Compact, natural live bait presentation

  • Extra eyelet accommodates stinger hooks

5 models to choose from
$4.99 - $5.99
Northland Gum-Ball Neon Tone Jigs, 3/8 oz., 12-pk.

Northland Gum-Ball Neon Tone Jigs, 3/8 oz., 12-pk.

Key Features
  • Molded-in Matzuo Needle-Point hook

  • Can be dressed with live bait or plastic trailers

  • Single-eyed jig imitates an injured baitfish

  • Barbed bait collar securely holds live bait

  • Extra-vibrant colors for increased visibility

10 colors available
$4.99
Northland Fishing Tackle Buck-A-Roo Jig

Northland Fishing Tackle Buck-A-Roo Jig

Key Features
  • Premium Mustad Ultra-Point hooks

  • Baitfish-Image patterns mimic live baitfish

3 models to choose from
$1.99

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