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Northland Fishing Tackle > Fishing > Lures, Baits, & Tackle > Hard Baits >

Northland-Fishing-Tackle>Fishing>Lures, Baits, & Tackle>Hard Baits>

Overton's has the top selection of hard baits including hundreds of crankbaits, jigs, spinners, buzz baits, topwater baits, spoon and blade baits, and swimbaits in a huge variety of shapes, sizes, and eye-catching colors. When you're choosing from brands like Rapala, Northland Fishing Tackle, and Storm you can count on the right kind of attention.

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Northland Gum-Ball Neon Tone Jigs, 3/8 oz., 12-pk.

Northland Gum-Ball Neon Tone Jigs, 3/8 oz., 12-pk.

Key Features
  • Molded-in Matzuo Needle-Point hook

  • Can be dressed with live bait or plastic trailers

  • Single-eyed jig imitates an injured baitfish

  • Barbed bait collar securely holds live bait

  • Extra-vibrant colors for increased visibility

7 colors available
$4.99
Northland Gum-Ball Neon Tone Jigs

Northland Gum-Ball Neon Tone Jigs

Key Features
  • Molded-in Matzuo Needle-Point hook

  • Can be dressed with live bait or plastic trailers

  • Single-eyed jig imitates an injured baitfish

  • Barbed bait collar securely holds live bait

  • Extra-vibrant colors for increased visibility

5 models to choose from
$4.99
Northland Gum-Drop Floater Jig

Northland Gum-Drop Floater Jig

Key Features
  • Suspends live bait and keeps it in the strike zone

  • Low-density foam construction

  • Lazer Sharp Mustad needle-point hook

  • Coated with pliable rubber paint

3 models to choose from
$3.49 - $3.99
Northland Fire-Ball Jigs

Northland Fire-Ball Jigs

Key Features
  • Eagle Claw Lazer-Sharp short-shank, wide-gap hooks

  • Compact, natural live bait presentation

  • Extra eyelet accommodates stinger hooks

5 models to choose from
$4.99 - $5.99
Northland Gum-Ball Jigs

Northland Gum-Ball Jigs

Key Features
  • Molded-in Matzuo Needle-Point hook

  • Can be dressed with live bait or plastic trailers

  • Single-eyed jig imitates an injured baitfish

  • Barbed bait collar securely holds live bait

  • Durable pearlescent urethane finish

8 models to choose from
$1.96 - $3.99
Northland Fishing Tackle Buck-A-Roo Jig

Northland Fishing Tackle Buck-A-Roo Jig

Key Features
  • Premium Mustad Ultra-Point hooks

  • Baitfish-Image patterns mimic live baitfish

3 models to choose from
$1.46 - $1.99
Northland Bionic Bucktail Spinnerbait, BBSB, 1 oz.

Northland Bionic Bucktail Spinnerbait, BBSB, 1 oz.

Key Features
  • Effortless to fish around and through heavy cover

  • Hand-tied genuine bucktail skirt

  • Baitfish-Image blades for maximum vibration

  • Flashes as it falls to trigger aggressive strikes

  • Can be trolled in the prop wash

5 colors available
$14.99
Northland Booty Call Spinnerbait, BCS10, 2 oz.

Northland Booty Call Spinnerbait, BCS10, 2 oz.

Key Features
  • Targets pike, muskies, and stripers

  • #6 and #9 Colorado blades for maximum vibration

  • Flashabou TinselTail FlirtSkirt for visual appeal

  • Baitfish-Image head for amazing realism

  • Equipped with two #8/0 Mustad Ultra-Point hooks

2 colors available
$17.99
Northland Boobie Trap Spinnerbait

Northland Boobie Trap Spinnerbait

Key Features
  • FishScale blades create vibration and flash

  • Holographic FlirtSkirt for maximum visual appeal

  • Hex-pattern blades provide eye-catching flashes

  • Stainless steel frame, brass beads, beefy clevises

  • Equipped with VMC bone-crushing #7/0 treble hooks

2 models to choose from
$17.99 - $19.99
Northland Fire-Ball Jigs

Northland Fire-Ball Jigs

Key Features
  • Custom short-shank, wide-gap hook

  • Natural live bait presentation

  • Nips and stings short-striking biters

$6.99
Northland Fire-Ball Stand-Up Series Jigs

Northland Fire-Ball Stand-Up Series Jigs

Key Features
  • Wide-gap, forward, tie-eye hook

  • Sleek, stand-up head

  • Double-barb Stingr Hook

  • Excellent for walleye, perch, bass, and pike

3 models to choose from
$2.99 - $4.99
Northland Forage Minnow Casting Spoon

Northland Forage Minnow Casting Spoon

Key Features
  • Wiggles, wobbles, flashes, and flutters!

  • Stamped from solid brass for maximum flash

  • 3-D Baitfish-Image design for a realistic look

  • high-performance VMC Cone-Cut Hooks

  • Proven to outfish conventional spoons 3 to 1!

2 models to choose from
$4.99
Northland Super-Glo Jigs

Northland Super-Glo Jigs

Key Features
  • Blood-red Lip-Stick wounded bait hooks

  • Super-Glo neon attractor color

  • Glowing, life-like eyes

  • Barbed bait-collar

3 models to choose from
$2.99
Northland Inner Tube "In-Sider" Jigs

Northland Inner Tube "In-Sider" Jigs

Key Features
  • Premium Mustad Ultra-Point hooks

  • Sleek cylinder head

  • Soft-shell presentation

3 models to choose from
$3.99
Northland Jaw-Breaker Spoon

Northland Jaw-Breaker Spoon

Key Features
  • Slithers, wiggles, and wobbles

  • Plastic Y-shaped weedguard keeps cover away

  • Stamped from solid brass

  • Genuine Mustad Ultra-Point single hook

  • "Limber-legs" silicone action-tail skirt

4 colors available
$3.96 - $5.99
Northland Gypsi Jigs

Northland Gypsi Jigs

Key Features
  • Blood-red Lip-Stick hook

  • Tantalizing teaser tail

  • Sparkling "crystal flash" tinsel

  • Iridescent fish-scale sheen

3 models to choose from
$2.99
Northland Mimic Minnow Fry Jigs

Northland Mimic Minnow Fry Jigs

Key Features
  • Mimics "young-of-the-year" minnow fry

  • Holographic Baitfish-Image minnow fry body

  • Dolphin-shaped glider tail

  • Darts and swims like crippled minnow

2 models to choose from
$2.99
$1.96
Northland Eye-Ball Jigs

Northland Eye-Ball Jigs

Key Features
  • Reflective, metallic ball head

  • Sparkling "shiner" minnow finish

  • Eagle Claw Lazer-Sharp hooks

  • Life-like, holographic eyes

2 models to choose from
$2.99
Northland Baitfish-Image Spinner, RC1

Northland Baitfish-Image Spinner, RC1

Key Features
  • Hand-tied, double-hook harness

  • 3-D holographic attractor blades (#4 Indiana)

  • Blood-red Lip-Stick Matzuo needle-point hooks

  • 48" of 14-lb. Trilene XT leader

4 colors available
$2.99
Northland Gum-Ball Neon Tone Jigs, 1/2 oz.

Northland Gum-Ball Neon Tone Jigs, 1/2 oz.

Key Features
  • Molded-in Matzuo Needle-Point hook

  • Can be dressed with live bait or plastic trailers

  • Single-eyed jig imitates an injured baitfish

  • Barbed bait collar securely holds live bait

  • Extra-vibrant colors for increased visibility

4 colors available
$3.96 - $5.99

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