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Northland Fishing Tackle > Fishing > Lures, Baits, & Tackle > Hard Baits >

Northland-Fishing-Tackle>Fishing>Lures, Baits, & Tackle>Hard Baits>

Overton's has the top selection of hard baits including hundreds of crankbaits, jigs, spinners, buzz baits, topwater baits, spoon and blade baits, and swimbaits in a huge variety of shapes, sizes, and eye-catching colors. When you're choosing from brands like Rapala, Northland Fishing Tackle, and Storm you can count on the right kind of attention.

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Northland Magnum Reed-Runner Spinnerbait, 3/4 oz.

Northland Magnum Reed-Runner Spinnerbait, 3/4 oz.

Key Features
  • Natural presentation and lifelike detail

  • Limber-Legs silicone skirt

  • "Twist bend", throbbing "willowleaf" blades

  • Premium MUSTAD Ultra-Point hook

$4.99
Northland Mimic Minnow Spin, 1/4 oz.

Northland Mimic Minnow Spin, 1/4 oz.

Key Features
  • Performance through weeds, brush, and timber

  • Holographic Baitfish-Image shad body

  • Weedless, bladed wire form

  • Hyperactive paddletail

$2.99
Northland Gumball Jig, 100 Pack, Chartreuse; RH4C-100-10

Northland Gumball Jig, 100 Pack, Chartreuse; RH4C-100-10

Key Features
  • Premium quality ball-head

  • Matzuo Needle-Point hook

  • Durable pearlescent urethane finish

  • Specially designed barbed bait-collar

3 colors available
$9.96 - $29.99
Northland Tackle Crawler Hauler Speed-Spinner

New! Northland Tackle Crawler Hauler Speed-Spinner

Key Features
  • Holographic Baitfish Image spinner blade

  • Rigged on a double-stainless-steel wire harness

  • Perfect for high-speed, open-water trolling

4 colors available
$3.99
Northland Mimic Minnow Spin

Northland Mimic Minnow Spin

Key Features
  • Performance through weeds, brush, and timber

  • Holographic Baitfish-Image shad body

  • Weedless, bladed wire form

  • Hyperactive paddletail

2 colors available
$1.96 - $2.99
Northland Fishing Tackle Fire-Ball Spinning Jig

New! Northland Fishing Tackle Fire-Ball Spinning Jig

Key Features
  • Thumping and flicker action

  • Combination of Fire-Ball and Thumper jig

  • Thumping belly blade

  • Custom designed short-shank hook w/ wide-gap

  • Works great with minnows, crawlers, and leeches

4 colors available
$2.99
Northland Jaw-Breaker Spoon

Northland Jaw-Breaker Spoon

Key Features
  • Slithers, wiggles, and wobbles

  • Plastic Y-shaped weedguard keeps cover away

  • Stamped from solid brass

  • Genuine Mustad Ultra-Point single hook

  • "Limber-legs" silicone action-tail skirt

10 colors available
$3.96 - $5.99
Northland Fishing Tackle Gumball Jig

New! Northland Fishing Tackle Gumball Jig

Key Features
  • Premium quality ball head

  • Needle-point hook

  • Durable pearlescent urethane finish

  • Single-eye

  • Specially designed barbed bait-collar

11 colors available
$4.49 - $4.99
Northland Mimic Minnow Spin, 1/16 oz.

Northland Mimic Minnow Spin, 1/16 oz.

Key Features
  • Performance through weeds, brush, and timber

  • Holographic Baitfish-Image shad body

  • Weedless, bladed wire form

  • Hyperactive paddletail

3 colors available
$1.96 - $2.99
Northland Mimic Minnow Spin, 1/8 oz.

Northland Mimic Minnow Spin, 1/8 oz.

Key Features
  • Performance through weeds, brush, and timber

  • Holographic Baitfish-Image shad body

  • Weedless, bladed wire form

  • Hyperactive paddletail

3 colors available
$1.96 - $2.99
Northland Tackle Impulse Riggin' Leech, 4-1/2"

New! Northland Tackle Impulse Riggin' Leech, 4-1/2"

Key Features
  • Flat, wafer-thin, ribbed torso

  • Buoyant, super-sensitive tail

  • Impulse Instinctual Attractant

  • MicroPlankton formula attractant

4 colors available
$4.99
Northland Reed-Runner Spinnerbait

Northland Reed-Runner Spinnerbait

Key Features
  • Virtually weedless for fishing around heavy cover

  • Molded-in tangle-proof Eagle-Claw Lazer-Sharp hook

  • Swimn Skirt features 80 soft strands that pulsate

  • Willowleaf spinner blades create flash and clatter

4 models to choose from
$1.96 - $2.99
Northland Gum-Ball Neon Tone Jigs

Northland Gum-Ball Neon Tone Jigs

Key Features
  • Molded-in Matzuo Needle-Point hook

  • Can be dressed with live bait or plastic trailers

  • Single-eyed jig imitates an injured baitfish

  • Barbed bait collar securely holds live bait

  • Extra-vibrant colors for increased visibility

7 models to choose from
$3.59 - $4.99
Northland Gum-Drop Floater Jig

Northland Gum-Drop Floater Jig

Key Features
  • Suspends live bait and keeps it in the strike zone

  • Low-density foam construction

  • Lazer Sharp Mustad needle-point hook

  • Coated with pliable rubber paint

3 models to choose from
$3.49 - $3.99
Northland Gum-Ball Jigs

Northland Gum-Ball Jigs

Key Features
  • Molded-in Matzuo Needle-Point hook

  • Can be dressed with live bait or plastic trailers

  • Single-eyed jig imitates an injured baitfish

  • Barbed bait collar securely holds live bait

  • Durable pearlescent urethane finish

8 models to choose from
$1.96 - $3.99
Northland Fishing Tackle Buck-A-Roo Jig

Northland Fishing Tackle Buck-A-Roo Jig

Key Features
  • Premium Mustad Ultra-Point hooks

  • Baitfish-Image patterns mimic live baitfish

3 models to choose from
$1.46 - $1.99
Northland Boobie Trap Spinnerbait

Northland Boobie Trap Spinnerbait

Key Features
  • FishScale blades create vibration and flash

  • Holographic FlirtSkirt for maximum visual appeal

  • Hex-pattern blades provide eye-catching flashes

  • Stainless steel frame, brass beads, beefy clevises

  • Equipped with VMC bone-crushing #7/0 treble hooks

2 models to choose from
$17.99 - $19.99
Northland Mimic Minnow Fry Jigs

Northland Mimic Minnow Fry Jigs

Key Features
  • Mimics "young-of-the-year" minnow fry

  • Holographic Baitfish-Image minnow fry body

  • Dolphin-shaped glider tail

  • Darts and swims like crippled minnow

2 models to choose from
$2.99
$1.96
Northland Eye-Ball Jigs

Northland Eye-Ball Jigs

Key Features
  • Reflective, metallic ball head

  • Sparkling "shiner" minnow finish

  • Eagle Claw Lazer-Sharp hooks

  • Life-like, holographic eyes

3 models to choose from
$2.96 - $2.99
Northland Thumper Crappie King Jigs

Northland Thumper Crappie King Jigs

Key Features
  • Life-like minnow head

  • Mustad Ultra-Point hook

  • Tantalizing DoubleCurl Screwtail

  • Thumping belly blade

2 models to choose from
$1.96 - $3.99

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