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Berkley > Fishing > Lures, Baits, & Tackle > Hard Baits >

Berkley>Fishing>Lures, Baits, & Tackle>Hard Baits>

Overton's has the top selection of hard baits including hundreds of crankbaits, jigs, spinners, buzz baits, topwater baits, spoon and blade baits, and swimbaits in a huge variety of shapes, sizes, and eye-catching colors. When you're choosing from brands like Rapala, Northland Fishing Tackle, and Storm you can count on the right kind of attention.

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Berkley Warpig Crankbait, 3"

New! Berkley Warpig Crankbait, 3"

Key Features
  • Lipless sinking bait

  • Maximum sound and vibration

  • Aggressive actions draw out bites

  • Blunt nose deflects off structures

9 colors available
$6.99
Berkley Flicker Shad Crankbait

Berkley Flicker Shad Crankbait

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

4 models to choose from
$3.99
Berkley PowerBait Kicker Frog, 4", 3-Pk.

Berkley PowerBait Kicker Frog, 4", 3-Pk.

Key Features
  • True-to-life colors and natural-looking eyes

  • Unique legs create an enticing kicking action

  • Ideal for targeting bass and walleye

  • Soft plastic body is extremely durable

  • Pre-rigged with an extra-sharp 4/0 wide gap hook

3 colors available
$4.99
Berkley Gulp! Jigging Grub

Berkley Gulp! Jigging Grub

Key Features
  • Infused with irresistible Gulp scent formula

  • Realistic look and action

  • Excellent for a variety of fishing applications

  • Made in the USA

6 models to choose from
$3.99 - $5.99
Berkley Flicker Shad, 2-3/4", FFSH7M-PRS, Pearl Shiner

Berkley Flicker Shad, 2-3/4", FFSH7M-PRS, Pearl Shiner

Key Features
  • Perfectly mimics live shad

  • Strong hook attachments and a wide range of colors

  • Quality, wide-gap trebles

$3.99
Berkley Flicker Shad, 3-1/2"

Berkley Flicker Shad, 3-1/2"

Key Features
  • Perfectly mimics live shad

  • Strong hook attachments and a wide range of colors

  • Quality, wide-gap trebles

5 colors available
$4.99
Berkley Cutter 90+ Jerkbait

New! Berkley Cutter 90+ Jerkbait

Key Features
  • Suspending jerkbait with long-distance castability

  • Coffin-shaped bill for maximum darting action

  • Lunges downward when jerked for added depth

  • Allows for a wide variety of retrieve styles

  • Runs right out of the package without tuning

9 colors available
$7.99
Berkley Skinny Cutter 110+ Jerkbait

New! Berkley Skinny Cutter 110+ Jerkbait

Key Features
  • Suspending jerkbait with long-distance castability

  • Coffin-shaped bill for maximum darting action

  • Lunges downward when jerked for added depth

  • Allows for a wide variety of retrieve styles

  • Runs right out of the package without tuning

12 colors available
$7.99
Berkley Wild Thang Crankbait

New! Berkley Wild Thang Crankbait

Key Features
  • Unique bill with erratic hunting action

  • Thumping action of aggressive tail

  • Attracts fish from all depths and directions

  • Slow rise at the pause

9 colors available
$6.99
Berkley Digger Crankbait

New! Berkley Digger Crankbait

Key Features
  • Expertly designed and crafted

  • Realistic movements and enticing action

  • Aggressive wobble and side flash

  • Gets deep quick and slowly rises at the pause

2 models to choose from
$6.99
Berkley Bad Shad

New! Berkley Bad Shad

Key Features
  • One of the markets premier casting shads

  • Irresistible side roll and tail wag

  • Slow rise at pause

  • Throws straight and far

2 models to choose from
$6.99
Berkley Pitbull

New! Berkley Pitbull

Key Features
  • Versatile lure with erratic hunting action

  • Maximum flash and tail wag draws bites

  • Deflects offs structures to keep from snagging

  • Casts straight and far right out of the package

9 colors available
$6.99

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