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Berkley > Fishing > Lures, Baits, & Tackle > Hard Baits >

Berkley>Fishing>Lures, Baits, & Tackle>Hard Baits>

Overton's has the top selection of hard baits including hundreds of crankbaits, jigs, spinners, buzz baits, topwater baits, spoon and blade baits, and swimbaits in a huge variety of shapes, sizes, and eye-catching colors. When you're choosing from brands like Rapala, Northland Fishing Tackle, and Storm you can count on the right kind of attention.

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Berkley Flicker Shad, 3-1/2"

New! Berkley Flicker Shad, 3-1/2"

Key Features
  • Perfectly mimics live shad

  • Strong hook attachments and a wide range of colors

  • Quality, wide-gap trebles

6 colors available
$4.99
Berkley PowerBait Kicker Frog

Berkley PowerBait Kicker Frog

Key Features
  • True-to-life colors and natural-looking eyes

  • Unique legs create an enticing kicking action

  • Ideal for targeting bass and walleye

  • Soft plastic body is extremely durable

  • Pre-rigged with an extra-sharp 4/0 wide gap hook

3 colors available
$4.99
Berkley Flicker Shad Crankbait

Berkley Flicker Shad Crankbait

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

4 models to choose from
$3.99
Berkley Gulp! Jigging Grub

Berkley Gulp! Jigging Grub

Key Features
  • Infused with irresistible Gulp scent formula

  • Realistic look and action

  • Excellent for a variety of fishing applications

  • Made in the USA

6 models to choose from
$3.99 - $5.99
Berkley Flicker Shad

Berkley Flicker Shad

Key Features
  • Perfectly mimics live shad

  • Strong hook attachments and a wide range of colors

  • Quality, wide-gap trebles

8 models to choose from
$3.99 - $11.99

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