Overtons Watersports® > Launching Life on the Water Since 1976®

Your Overtons.com Session is About to Expire!

What Would You Like To Do?

Renew My Session
Log Out
SAVE UP TO $50 ON YOUR ORDER
SAVE UP TO $50 ON YOUR ORDER

Enter or verify that code JULY14 is in your cart at checkout, and a $50 discount will be applied to your order over $250, or a $15 discount will be applied to your order over $100. Your savings will be based on the merchandise total only, excluding shipping, handling, additional freight, and taxes. This offer can not be combined with any other offer. Other restrictions and exclusions may apply. Click here for full details >

Fishing > Lures, Baits, & Tackle > Hard Baits >

Fishing>Lures, Baits, & Tackle>Hard Baits>

Overton's has the top selection of hard baits including hundreds of crankbaits, jigs, spinners, buzz baits, topwater baits, spoon and blade baits, and swimbaits in a huge variety of shapes, sizes, and eye-catching colors. When you're choosing from brands like Rapala, Northland Fishing Tackle, and Storm you can count on the right kind of attention.

Sort By:

Items Per Page: 

Results 1 - 20 of 399  Page 1 of 20 arrow-r-blue

Berkley Flicker Shad Crankbait

Berkley Flicker Shad Crankbait

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

2 models to choose from
$3.99
Zoom Horny Toad Baits

Zoom Horny Toad Baits

Key Features
  • Innovative tails displace more water

  • Salt impregnation

  • High-action appendages

8 colors available
$3.99
Lindy Old Guide's Secret Willow Rig

Lindy Old Guide's Secret Willow Rig

Key Features
  • Willow-leaf blade create moderate vibration

  • #4.5 blade trolls deep at high speeds

  • Equipped with 6mm faceted beads and 2 gold hooks

9 colors available
$2.99
$1.99
Storm Live Kickin' Shad

Storm Live Kickin' Shad

Key Features
  • Kickin Minnow Action

  • Durable soft body

  • Life-like, segemented tail

  • Holographic insert and WildEye

4 models to choose from
$3.99 - $4.99
Rapala Countdown Hard Bait - CD05 Series

Rapala Countdown Hard Bait - CD05 Series

Key Features
  • 2" long

  • 3/16 oz. weight

5 colors available
$6.99
Storm Original ThinFin

Storm Original ThinFin

Key Features
  • Imitates shad, shiners, herring, other baitfish

  • Erratice darting action and surperior flash

  • Aggressive diving lip keeps bait at shallow depth

  • Deep body, flat sides, and detailed scales

  • Durable construction for repeated use

$3.99
Rapala Countdown Hard Bait - CD03 Series

Rapala Countdown Hard Bait - CD03 Series

Key Features
  • 1-1/2" long

  • 1/8 oz. weight

7 colors available
$6.49 - $7.49
Berkley Silver Minnow

Berkley Silver Minnow

Key Features
  • Works well in fresh and saltwater

  • Can be fished in heavy plant cover w/o snagging

  • Plated with silver or gold for a bright flash

  • Hand-soldered hook with a no-twist eye

5 models to choose from
$2.94 - $4.99
1/2 oz. Gander Mountain Spinnerbait

1/2 oz. Gander Mountain Spinnerbait

Key Features
  • 1/2 oz.

3 colors available
$1.99
1/8 oz. Gander Mountain Buzzbait

1/8 oz. Gander Mountain Buzzbait

Key Features
  • 1/8 oz.

3 colors available
$1.99
Storm Rattlin' Chug Bug

Storm Rattlin' Chug Bug

Key Features
  • Pops, spits, darts, and chugs with every twitch

  • Attention-grabbing commotion and loud rattle

  • Teaser tail hook for extra flair in the water

2 models to choose from
$5.99
Storm Original Hot 'N Tot

Storm Original Hot 'N Tot

Key Features
  • Original metal lip

  • Original molds, components, colors

  • Original packaging style

  • Wild searching action

2 models to choose from
$3.99
Rapala MaxRap

Rapala MaxRap

Key Features
  • Aerodynamic shape with internal MaxCast mechanism

  • Moves with the classic "wounded minnow" wobble

  • Laser-engraved scales for an authentic look

  • Tungsten balls for balance and accurate casting

  • Equipped with VMC Spark Point treble hooks

2 models to choose from
$17.99
Rapala X-Rap Classic, 3-1/8"

Rapala X-Rap Classic, 3-1/8"

Key Features
  • Slashbait action

  • Perfect size and shape of a minnow

  • Textured translucent body

  • Internal long-cast system

  • Stainless steel through wire construction

11 colors available
$8.99
Booyah Boogee Bait

Booyah Boogee Bait

Key Features
  • 3-in-1 jig head, spinnerbait flash, boogee dance

  • Prompts vicious strikes from big predators

  • Classic Boo Jig head shape

  • 55-strand Bio-flex silicone skirt w/flash inserts

  • 4/O Xcalibur Tx3 hook

4 colors available
$6.99
Lazy Ike Mighty Ike Crankbait

Lazy Ike Mighty Ike Crankbait

Key Features
  • Shallow-running profile moves with a lazy wobble

  • Versatile design can be cast or trolled

  • For use with spinning, spincasting and baitcasting

5 colors available
$4.99
Strike King KVD Sexy Frog

Strike King KVD Sexy Frog

Key Features
  • Slices through heavy cover

  • Swims like the real thing in open water

  • Super-sharp Gamakatsu hook

  • Free-floating rattle emits strike-enticing sound

10 colors available
$7.99
Buy 3+ at $6.99 ea.
Storm Chug Bug Madflash

Storm Chug Bug Madflash

Key Features
  • Pops, spits, darts, and chugs with every twitch

  • Madflash foil pattern for maximum light reflection

  • Loud, single-ball rattle

  • Teaser tail hook for extra flair in the water

$6.99
Smithwick Devil's Horse Topwater Lure

Smithwick Devil's Horse Topwater Lure

Key Features
  • Classic, handcrafted wood design

  • Surface-churning propellers cause commotion

  • Fishes best with a stop-and-go ripping motion

3 colors available
$5.99
Storm Deep Jr. ThunderStick

Storm Deep Jr. ThunderStick

Key Features
  • Original components, molds, and color patterns

  • Injured baitfish action

  • VMC Barbarian treble hooks

2 models to choose from
$3.99 - $4.99

Sort By:

Items Per Page: 

Results 1 - 20 of 399  Page 1 of 20 arrow-r-blue