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Enter or verify that code JINGLE is in your cart at checkout, and a 10% discount will be applied to your order. Your savings will be based on the merchandise total only, excluding shipping, handling, additional freight, and taxes. This offer can not be combined with any other offer. Offer expires at 11:59pm ET 12/20/14. Other restrictions and exclusions may apply. Click here for full offer details

Fishing > Lures, Baits, & Tackle > Hard Baits >

Fishing>Lures, Baits, & Tackle>Hard Baits>

Overton's has the top selection of hard baits including hundreds of crankbaits, jigs, spinners, buzz baits, topwater baits, spoon and blade baits, and swimbaits in a huge variety of shapes, sizes, and eye-catching colors. When you're choosing from brands like Rapala, Northland Fishing Tackle, and Storm you can count on the right kind of attention.

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Mepps Aglia Dressed Treble Hook Spinners, #5, 1/2 oz.

Mepps Aglia Dressed Treble Hook Spinners, #5, 1/2 oz.

Key Features
  • Natural squirrel tail or bucktail

  • Bring in all sizes of fish

19 colors available
$5.49 - $5.99
Booyah Boogee Bait

Booyah Boogee Bait

Key Features
  • 3-in-1 jig head, spinnerbait flash, boogee dance

  • Prompts vicious strikes from big predators

  • Classic Boo Jig head shape

  • 55-strand Bio-flex silicone skirt w/flash inserts

  • 4/O Xcalibur Tx3 hook

2 colors available
$6.99
Zoom Horny Toad Baits

Zoom Horny Toad Baits

Key Features
  • Innovative tails displace more water

  • Salt impregnation

  • High-action appendages

7 colors available
$3.99
Strike King KVD Sexy Frog

Strike King KVD Sexy Frog

Key Features
  • Slices through heavy cover

  • Swims like the real thing in open water

  • Super-sharp Gamakatsu hook

  • Free-floating rattle emits strike-enticing sound

10 colors available
$7.99
Buy 3+ at $6.99 ea.
YUM YUMbrella 5-Wire Rig

YUM YUMbrella 5-Wire Rig

Key Features
  • 5-arm castable umbrella rig

  • 7" stainless steel, heat-treated super-wire

  • Built-in rattle chamber in the head

  • 45-pound-strength snap

  • 75-pound-strength swivels

2 colors available
$19.99
$15.99
Rapala Flat Rap, 2-1/2"

Rapala Flat Rap, 2-1/2"

Key Features
  • Flat sides designed for hard fishing

  • Triangle lip deflects obstacles for smooth action

  • Balsa wood construction

  • Hand-tuned and tank-tested

  • Equipped with VMC treble hooks

11 colors available
$5.96 - $7.99
All-Terrain Tackle Swim Jig, 1/4 oz.

All-Terrain Tackle Swim Jig, 1/4 oz.

Key Features
  • 1/4 oz.

  • Easily glides through water

  • Soft weed guard and a super sharp hook

3 colors available
$1.96 - $2.99
Mepps Aglia Plain Treble Hook Spinners, #1, 1/8 oz.

Mepps Aglia Plain Treble Hook Spinners, #1, 1/8 oz.

Key Features
  • Smaller profile than dressed spinners

  • Perfect for panfish and small stream trout

8 colors available
$1.96 - $2.99
Rapala X-Rap Classic, 4"

Rapala X-Rap Classic, 4"

Key Features
  • Slashbait action

  • Perfect size and shape of a minnow

  • Textured translucent body

  • Internal long-cast system

  • Stainless steel through wire construction

11 colors available
$8.99
1/2 oz. Gander Mountain Spinnerbait

1/2 oz. Gander Mountain Spinnerbait

Key Features
  • 1/2 oz.

3 colors available
$1.99
Heddon Super Spook Jr. Topwater Lure, 3-1/2"

Heddon Super Spook Jr. Topwater Lure, 3-1/2"

Key Features
  • Durable construction with a realistic profile

  • Can be fished with a "walk-the-dog" action

  • Features rugged line ties and an internal rattle

  • Equipped with two Xcalibur treble hooks

10 colors available
$4.96 - $6.99
Rapala Ultra Light Crank, ULC03

Rapala Ultra Light Crank, ULC03

Key Features
  • Wobble and rolling action

  • Diving lip design

  • External Scales

  • 3D holographic eyes

  • Recommended technique: casting

10 colors available
$5.99
Bandit Series 300 Crankbait

Bandit Series 300 Crankbait

Key Features
  • Visually stunning, premium-grade plastic lure

  • Finished with multi-coat gloss paint

  • Runs true right out of the box

  • 2" lure runs 8-12 ft. deep

  • Presents a small baitfish profile

16 colors available
$5.99
Picasso School-E-Rig

Picasso School-E-Rig

Key Features
  • Can be rigged with a wide variety of lures

  • Designed to resemble a school of baitfish

  • Handcrafted in the USA

  • Lead-Free impact-resistant plastic construction

6 colors available
$19.99
$9.94
Rapala DT Thug, 2-1/2"

Rapala DT Thug, 2-1/2"

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

6 colors available
$9.99 - $14.98
$7.96 - $9.99
Rapala Shad Rap Hard Bait, SR05 Series

Rapala Shad Rap Hard Bait, SR05 Series

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

14 colors available
$4.96 - $6.99
Rapala Husky Jerk Hard Bait, 3-1/8"

Rapala Husky Jerk Hard Bait, 3-1/8"

Key Features
  • Perfectly balanced for casting or trolling

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

9 colors available
$4.99
Heddon Sonar Lure

Heddon Sonar Lure

Key Features
  • Depth and action adjust to match your situation

  • Front hole for shallow running and high vibration

  • Rear hole runs deep with a wide, slower action

  • Center hole is perfect for jigging

  • Equipped with extra-strong, extra-sharp hooks

2 colors available
$2.96 - $3.99
Rapala Countdown Hard Bait - CD09 Series

Rapala Countdown Hard Bait - CD09 Series

Key Features
  • 3-1/2" long

  • 7/16 oz. weight

3 colors available
$5.96 - $7.99
Rat-L-Trap Classic Crankbait Lure

Rat-L-Trap Classic Crankbait Lure

Key Features
  • Flashy, shad-like profile

  • Super-tight wiggling action

  • Excellent on highly pressured swimbait lakes

  • Ideal for catching a variety of predator gamefish

  • One per package

10 colors available
$5.99

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