Overtons Watersports® > Launching Life on the Water Since 1976®

Your Overtons.com Session is About to Expire!

What Would You Like To Do?

Renew My Session
Log Out
3 days only 10% off your order no minimum promo code OCTOBER10

Fishing > Lures, Baits, & Tackle > Hard Baits >

Fishing>Lures, Baits, & Tackle>Hard Baits>

Overton's has the top selection of hard baits including hundreds of crankbaits, jigs, spinners, buzz baits, topwater baits, spoon and blade baits, and swimbaits in a huge variety of shapes, sizes, and eye-catching colors. When you're choosing from brands like Rapala, Northland Fishing Tackle, and Storm you can count on the right kind of attention.

Sort By:

Items Per Page: 

Results 1 - 20 of 411  Page 1 of 21 arrow-r-blue

Storm Hot 'N Tot Madflash

Storm Hot 'N Tot Madflash

Key Features
  • Pronounced, fish-attracting wobble

  • Original erratic diving action

  • External scale pattern

  • Holographic insert

  • Holographic eye

2 models to choose from
$4.99
Lindy Old Guide's Secret Willow Rig

Lindy Old Guide's Secret Willow Rig

Key Features
  • Willow-leaf blade create moderate vibration

  • #4.5 blade trolls deep at high speeds

  • Equipped with 6mm faceted beads and 2 gold hooks

7 colors available
$2.99
$1.99
Rapala Husky Jerk Lures

Rapala Husky Jerk Lures

Key Features
  • Perfectly balanced for casting or trolling

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

3 models to choose from
$5.99 - $6.99
Zoom Horny Toad Baits

Zoom Horny Toad Baits

Key Features
  • Innovative tails displace more water

  • Salt impregnation

  • High-action appendages

7 colors available
$3.99
Heddon Super Spook Jr. Topwater Lure, 3-1/2"

Heddon Super Spook Jr. Topwater Lure, 3-1/2"

Key Features
  • Durable construction with a realistic profile

  • Can be fished with a "walk-the-dog" action

  • Features rugged line ties and an internal rattle

  • Equipped with two Xcalibur treble hooks

12 colors available
$4.97 - $6.99
Smithwick Devil's Horse Topwater Lure

Smithwick Devil's Horse Topwater Lure

Key Features
  • Classic, handcrafted wood design

  • Surface-churning propellers cause commotion

  • Fishes best with a stop-and-go ripping motion

3 colors available
$5.99
Bomber Saltwater-Grade Badonk-A-Donk Topwater Lure..

Bomber Saltwater-Grade Badonk-A-Donk Topwater Lure

Key Features
  • All-purpose topwater lure

  • Low pitch option for calm days or clean water

  • High pitch option for windy days or stained water

  • Variety of lengths available

  • Saltwater-grade

12 models to choose from
$2.94 - $6.99
Storm Original Hot 'N Tot

Storm Original Hot 'N Tot

Key Features
  • Original metal lip

  • Original molds, components, colors

  • Original packaging style

  • Wild searching action

2 models to choose from
$3.99
Strike King KVD Sexy Frog

Strike King KVD Sexy Frog

Key Features
  • Slices through heavy cover

  • Swims like the real thing in open water

  • Super-sharp Gamakatsu hook

  • Free-floating rattle emits strike-enticing sound

10 colors available
$7.99
Buy 3+ at $6.99 ea.
Rapala Countdown Hard Bait - CD09 Series

Rapala Countdown Hard Bait - CD09 Series

Key Features
  • 3-1/2" long

  • 7/16 oz. weight

5 colors available
$7.99
Booyah Boogee Bait

Booyah Boogee Bait

Key Features
  • 3-in-1 jig head, spinnerbait flash, boogee dance

  • Prompts vicious strikes from big predators

  • Classic Boo Jig head shape

  • 55-strand Bio-flex silicone skirt w/flash inserts

  • 4/O Xcalibur Tx3 hook

2 colors available
$6.99
Berkley Flicker Shad Crankbait

Berkley Flicker Shad Crankbait

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

4 models to choose from
$3.99
Storm Original ThinFin

Storm Original ThinFin

Key Features
  • Imitates shad, shiners, herring, other baitfish

  • Erratice darting action and surperior flash

  • Aggressive diving lip keeps bait at shallow depth

  • Deep body, flat sides, and detailed scales

  • Durable construction for repeated use

$3.99
1/2 oz. Gander Mountain Spinnerbait

1/2 oz. Gander Mountain Spinnerbait

Key Features
  • 1/2 oz.

3 colors available
$1.99
SPRO Bronzeye King Daddy

SPRO Bronzeye King Daddy

Key Features
  • Designed around a Gamakatsu Double EWG Hook

  • Soft plastic body collapses to expose hook

  • Lands on its belly almost every time

  • Living rubber legs are secured inside the body

  • Legs can be trimmed to manipulate frogs action

6 colors available
$11.99
Picasso School-E-Rig

Picasso School-E-Rig

Key Features
  • Can be rigged with a wide variety of lures

  • Designed to resemble a school of baitfish

  • Handcrafted in the USA

  • Lead-Free impact-resistant plastic construction

6 colors available
$19.99
$9.94
Rapala Ultra Light Crank, ULC03

New! Rapala Ultra Light Crank, ULC03

Key Features
  • Wobble and rolling action

  • Diving lip design

  • External Scales

  • 3D holographic eyes

  • Recommended technique: casting

10 colors available
$5.99
Storm Deep ThunderStick

Storm Deep ThunderStick

Key Features
  • Realistic scale pattern

  • Holographic finish

  • Swims deeper than its predecessor

  • UV finish

  • Nickel VMC Barbarian hooks

$4.99
Storm Live Kickin' Shad

Storm Live Kickin' Shad

Key Features
  • Kickin Minnow Action

  • Durable soft body

  • Life-like, segemented tail

  • Holographic insert and WildEye

4 models to choose from
$3.99 - $4.99
Rapala Countdown, CD09, 3.5"

New! Rapala Countdown, CD09, 3.5"

Key Features
  • Balsa construction

  • Custom swimming action

  • Controlled depth technique

  • Includes VMC black nickel hooks

  • Hand-tuned and tank-tested

3 colors available
$9.49

Sort By:

Items Per Page: 

Results 1 - 20 of 411  Page 1 of 21 arrow-r-blue