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Berkley > Fishing > Lures, Baits, & Tackle >

We've got hundreds of lures, baits, and tackles from brands like Berkley, Rapala, and Northland Fishing Tackle at unbeatable prices. Get the attention you want with hard baits like crankbaits, spinners, and jigs or soft baits like worms, jerkbaits, and creatures, or choose a simply reliable fishing hook and line from our terminal tackle selection.

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Berkley Flicker Shad, 2-3/4"

Berkley Flicker Shad, 2-3/4"

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

$3.99
Berkley PowerBait Chroma-Glow Crappie Nibbles, 1-oz. Jar

Berkley PowerBait Chroma-Glow Crappie Nibbles, 1-oz. Jar

Key Features
  • Provokes more strikes than other leading soft bait

  • Perfectly sized for smaller hooks and lures

  • Long-lasting bait dissolves slowly in water

$4.99
Berkley Flicker Shad, 2-3/4", Uncle Rico

New! Berkley Flicker Shad, 2-3/4", Uncle Rico

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

$3.99
Berkley Flicker Shad, 2-3/4", Black Silver Flash

New! Berkley Flicker Shad, 2-3/4", Black Silver Flash

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

$3.99
Berkley Flicker Shad, 2", Uncle Rico

New! Berkley Flicker Shad, 2", Uncle Rico

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

$3.99
Berkley PowerBait Power Honey Worm

Berkley PowerBait Power Honey Worm

Key Features
  • Emulates the larva stage of an insects life

  • Longer-lasting than real honey worms

  • Realistic profile

  • Great for ice fishing or open water bobbing

$3.99
Berkley Gulp! Fat Floating Trout Worm, 2", 10-Pk.

Berkley Gulp! Fat Floating Trout Worm, 2", 10-Pk.

Key Features
  • Imitates the features and action of small worms

  • Packaged in a tray to preserve the natural shape

  • Made from natural ingredients

  • Gulp! formula releases 400X more scent

$3.99
Berkley PowerBait Rattle Shrimp, 3-1/2, SWCRS4

Berkley PowerBait Rattle Shrimp, 3-1/2, SWCRS4

Key Features
  • Proven PowerBait formula attracts big game fish

  • Built-in tube rattle increases vibration and noise

  • Pre-rigged and weighted for lifelike action

2 colors available
$6.49
Berkley Fusion19 Weighted Swimbait Hooks

Berkley Fusion19 Weighted Swimbait Hooks

Key Features
  • Ensures your swimbaits are secure and run straight

  • Lead weight and center pin for easy rigging

  • Needle point with SlickSet coating

  • Innovative resealable clam package

$5.99
Berkley Gulp! Alive! Attractant

Berkley Gulp! Alive! Attractant

Key Features
  • Spray it on a hard or soft plastic bait

  • Makes bait smell and taste alive

  • Fish cant resist it

  • Harness the power of Gulp! Alive!

  • 8-oz. spray bottle

$9.99
Berkley Havoc Grass Pig, 5", 6-Pk.
  •  

Berkley Havoc Grass Pig, 5", 6-Pk.

Key Features
  • Designed by pro angler Bobby Lane

  • Precise soft plastic formulation

  • Produces an irresistible wiggle

  • Rigs in a variety of ways

$3.49 - $4.99
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Berkley Havoc Bottom Hopper, 6.25"

Berkley Havoc Bottom Hopper, 6.25"

Key Features
  • Rounded nose

  • Enlarged, thin tail

  • Extra action and vibration

  • Thin middle section for easy hooking

3 colors available
$2.96 - $3.49
Berkley Trilene XT Monofilament Line

Berkley Trilene XT Monofilament Line

Key Features
  • Tough against all rough or sharp objects

  • Superior strength to fight fish in heavy cover

  • Manageable for flipping, pitching, or casting

2 colors available
$7.99
Berkley Fusion19 Swimbait Hooks

Berkley Fusion19 Swimbait Hooks

Key Features
  • Center pin screw lock keeps bait secure

  • Needle point with SlickSet coating

  • Forged bend for added strength

  • Innovative resealable clam package

$3.99
Berkley Havoc Bottom Hopper, 6-1/4", 12-Pk., Smoke Purple

New! Berkley Havoc Bottom Hopper, 6-1/4", 12-Pk., Smoke ...

Key Features
  • Designed with pro bass angler Larry Nixon

  • Uniquely designed tail for improved action

  • Made for jig heads, Carolina rigs, wacky worming

$2.99
Berkley Flicker Shad, 2", Black Gold Sunset

New! Berkley Flicker Shad, 2", Black Gold Sunset

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

$3.99
Berkley Flicker Shad, 2-3/4", Black Gold Sunset

New! Berkley Flicker Shad, 2-3/4", Black Gold Sunset

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

$3.99
Berkley Trilene Micro Ice Line, Solar, 110 Yds., 2-Lb. Test

New! Berkley Trilene Micro Ice Line, Solar, 110 Yds., 2-Lb. Test

Key Features
  • Smallest, strongest mono line

  • Low stretch design for better control

  • Super sensitivity for quicker hook sets

  • Resists kinks and coiling even in the cold

  • Perfect for small baits

$3.99
Berkley Trilene Micro Ice Line, Solar, 110 Yds., 3-Lb. Test

New! Berkley Trilene Micro Ice Line, Solar, 110 Yds., 3-Lb. Test

Key Features
  • Smallest, strongest mono line

  • Low stretch design for better control

  • Super sensitivity for quicker hook sets

  • Resists kinks and coiling even in the cold

  • Perfect for small baits

$3.99
Berkley Trilene Micro Ice Line, Solar, 110 Yds., 4-Lb. Test

New! Berkley Trilene Micro Ice Line, Solar, 110 Yds., 4-Lb. Test

Key Features
  • Smallest, strongest mono line

  • Low stretch design for better control

  • Super sensitivity for quicker hook sets

  • Resists kinks and coiling even in the cold

  • Perfect for small baits

$3.99
Berkley Trilene Micro Ice Line, Solar, 110 Yds., 6-Lb. Test

New! Berkley Trilene Micro Ice Line, Solar, 110 Yds., 6-Lb. Test

Key Features
  • Smallest, strongest mono line

  • Low stretch design for better control

  • Super sensitivity for quicker hook sets

  • Resists kinks and coiling even in the cold

  • Perfect for small baits

$3.99
Berkley Trilene Micro Ice Line, Solar, 110 Yds., 8-Lb. Test

New! Berkley Trilene Micro Ice Line, Solar, 110 Yds., 8-Lb. Test

Key Features
  • Smallest, strongest mono line

  • Low stretch design for better control

  • Super sensitivity for quicker hook sets

  • Resists kinks and coiling even in the cold

  • Perfect for small baits

$3.99
Berkley Gulp! Alive! 3" Minnow Assortment

Berkley Gulp! Alive! 3" Minnow Assortment

Key Features
  • 3" minnow lures

  • Assorted shapes and colors

  • For both saltwater and freshwater species

$19.99
Berkley Gulp! Alive! 3" Minnow and 5" Jumbo Leech Assortment

Berkley Gulp! Alive! 3" Minnow and 5" Jumbo Leech ...

Key Features
  • 3" minnow and 5" jumbo leech lures

  • Assorted shapes and colors

  • For both saltwater and freshwater species

$19.99
Berkley FireLine Braid Line

Berkley FireLine Braid Line

Key Features
  • Outstanding durability and strength

  • Stacks better on spool and resists digging in

  • Sensitive telegraphic feel

$19.99
$14.96
Berkley Gulp! Alive! Leech

Berkley Gulp! Alive! Leech

Key Features
  • Infused with irresistible Gulp Alive scent formula

  • Realistic look and feel

  • Wounded leech underwater action

2 models to choose from
$9.99 - $19.99
Gulp! Alive 5" Jumbo Leech, pint

Gulp! Alive 5" Jumbo Leech, pint

Key Features
$19.99
Gulp! Nightcrawler Soft Bait, 6", 12-Pack

Gulp! Nightcrawler Soft Bait, 6", 12-Pack

Key Features
  • 6" long

  • 12 per pack

2 colors available
$6.99
Berkley PowerBait Crappie Nibbles, 1-oz. Jar

Berkley PowerBait Crappie Nibbles, 1-oz. Jar

Key Features
  • Biodegradable nibbles disperse PowerBait formula

  • Creates a scent cloud that panfish cant resist

  • PowerBait formula makes fish hold on 18X longer

$4.99
Berkley Gulp! Freshwater Jerk Shad, 5", 6-Pk.

Berkley Gulp! Freshwater Jerk Shad, 5", 6-Pk.

Key Features
  • 400X more scent dispersion than normal soft baits

  • Great for working weed lines/wood, docks, dams

  • Targets fish suspending or holding in cover

  • Excellent for jigging and drop shotting

$4.96 - $6.99
Berkley Gulp! Shaky Shad, 3, GSS3-SMLT

Berkley Gulp! Shaky Shad, 3, GSS3-SMLT

Key Features
  • Infused with irresistible Gulp scent formula

  • Vibrating tail for irresistible underwater action

  • Durable, soft, realistic shad profile

  • Made in the USA

$6.49
Berkley Gulp! Alive! Minnow

New! Berkley Gulp! Alive! Minnow

Key Features
  • Infused with irresistible Gulp Alive scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

14 models to choose from
$9.99 - $19.99

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