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Berkley > Fishing > Lures, Baits, & Tackle >

Berkley>Fishing>Lures, Baits, & Tackle>

We've got hundreds of lures, baits, and tackles from brands like Berkley, Rapala, and Northland Fishing Tackle at unbeatable prices. Get the attention you want with hard baits like crankbaits, spinners, and jigs or soft baits like worms, jerkbaits, and creatures, or choose a simply reliable fishing hook and line from our terminal tackle selection.

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Berkley Gulp! Alive! Fish Fry

Berkley Gulp! Alive! Fish Fry

Key Features
  • Looks, feels, and tastes like live bait!

  • Durable, soft, and supple

  • Lifelike profile; potent scent and flavor

4 colors available
$5.99
Berkley Solutions Spinning Monofilament Line

Berkley Solutions Spinning Monofilament Line

Key Features
  • For open-face or closed-face spinning reels

  • Strong, trouble free, and easy to use

  • Resists tangles and hassles

$5.99
Gulp! Jerk Shad Soft Bait

Gulp! Jerk Shad Soft Bait

Key Features
  • Infused with irresistible Gulp scent formula

  • Excellent for jigging or fishing drop-shot rigs

  • Realistic look and feel

5 colors available
$5.99
Berkley Flicker Shad, 3-1/2"

Berkley Flicker Shad, 3-1/2"

Key Features
  • Perfectly mimics live shad

  • Strong hook attachments and a wide range of colors

  • Quality, wide-gap trebles

6 colors available
$4.99
Berkley FireLine Micro Ice Fused Crystal Line, 4#, 50 yds.

New! Berkley FireLine Micro Ice Fused Crystal Line, 4#, 50 yds.

Key Features
  • Ultra low visibility

  • Great for the tiniest micro bait

  • Supple enough for cold weather

  • Three times stronger than mono line

  • Amazing sensitivity

$5.99
Berkley Gulp! Alive! Jigging Grub, GAJJG1

Berkley Gulp! Alive! Jigging Grub, GAJJG1

Key Features
  • Can be rigged to a head jig or bucktail

  • Curly tail offers natural, irresistible action

  • Comes in a re-sealable container for safe storage

2 colors available
$5.99
Berkley Powerbait Crappie Nibbles

Berkley Powerbait Crappie Nibbles

Key Features
  • Biodegradable

  • Better than live baits

3 colors available
$4.99
Berkley Gulp! Earthworm

Berkley Gulp! Earthworm

Key Features
  • Targets bass, walleye, and trout

  • Designed to look and feel like natural bait

  • Proven to out-perform live bait

  • Comes in a re-sealable jar for safe, easy storage

2 colors available
$4.99 - $5.99
Berkley Steelon Nylon Coated Wire Leader, 30', Black

Berkley Steelon Nylon Coated Wire Leader, 30', Black

Key Features
  • Stainless steel wire leader coated with nylon

  • Seven-strand construction improves flexibility

  • Extra protection against fraying

$3.99
Berkley BBearing Cross-Lok Snap/Swivel, P6XBB

Berkley BBearing Cross-Lok Snap/Swivel, P6XBB

Key Features
  • Help to minimize line twist

  • Wire-over-wire lock for extra strength

  • Tackle Size: 6

$5.99
Berkley Gulp! Jumbo Leech, 5", GJL5

Berkley Gulp! Jumbo Leech, 5", GJL5

Key Features
  • Infused with irresistible Gulp scent formula

  • Realistic look and feel

  • Wounded leech underwater action

2 colors available
$5.99
Berkley Gulp! Crawler

Berkley Gulp! Crawler

Key Features
  • Perfect for jig or drop-shot

  • Fishes like a real crawler, but lasts much longer

  • Ideal for targeting walleye and bass

2 colors available
$5.99
Berkley Gulp! Maggot

Berkley Gulp! Maggot

Key Features
  • Packed with Gulp! scent and flavor formula

  • Best when gobbed on a straight-shank hook

  • Comes in a re-sealable container for safe storage

3 colors available
$5.99
Berkley PowerBait Kicker Frog

Berkley PowerBait Kicker Frog

Key Features
  • True-to-life colors and natural-looking eyes

  • Unique legs create an enticing kicking action

  • Ideal for targeting bass and walleye

  • Soft plastic body is extremely durable

  • Pre-rigged with an extra-sharp 4/0 wide gap hook

3 colors available
$4.99
Berkley PowerBait Crappie Sparkle Nibbles

Berkley PowerBait Crappie Sparkle Nibbles

Key Features
  • Provokes more strikes than other leading soft bait

  • Perfectly sized for smaller hooks and lures

  • Long-lasting bait dissolves slowly in water

4 colors available
$4.99
Berkeley Havoc Craw Fatty

Berkeley Havoc Craw Fatty

Key Features
  • Big ribs and wide body

  • Maximum disturbance in the water

  • Thin, plastic body for flawless hook-ups

9 colors available
$3.49
$2.99
Berkley Power Bait Atomic Wish Bone, 3/4"

Berkley Power Bait Atomic Wish Bone, 3/4"

Key Features
  • Unique shape mimics small aquatic insects

  • High-action tail entices finicky fish

  • Can be rigged two different ways

  • PowerBait scent and flavor

  • 8 pk.

7 colors available
$3.49
Berkley PowerBait Rattle Shrimp, 3-1/2", SWCRS4

Berkley PowerBait Rattle Shrimp, 3-1/2", SWCRS4

Key Features
  • Proven PowerBait formula attracts big game fish

  • Built-in tube rattle increases vibration and noise

  • Pre-rigged and weighted for lifelike action

2 colors available
$6.49
Berkley Gulp! Alive! 3" Minnow Assortment

Berkley Gulp! Alive! 3" Minnow Assortment

Key Features
  • 3" minnow lures

  • Assorted shapes and colors

  • For both saltwater and freshwater species

$19.99
Berkley Gulp! Alive! 3" Minnow and 5" Jumbo Leech Assortment

Berkley Gulp! Alive! 3" Minnow and 5" Jumbo Leech ...

Key Features
  • 3" minnow and 5" jumbo leech lures

  • Assorted shapes and colors

  • For both saltwater and freshwater species

$19.99
Berkley PowerBait Hollow Belly Swimbait

Berkley PowerBait Hollow Belly Swimbait

Key Features
  • 4" and 6"

  • Oversized Paddle Tail

  • Realistic Eyes

  • Lifelike Colors

  • Powerbait Scent

2 colors available
$7.96 - $9.99
Berkley FireLine Braid Line

Berkley FireLine Braid Line

Key Features
  • Outstanding durability and strength

  • Stacks better on spool and resists digging in

  • Sensitive telegraphic feel

$19.99
$17.99
Berkley Gulp! Alive! Leech

Berkley Gulp! Alive! Leech

Key Features
  • Infused with irresistible Gulp Alive scent formula

  • Realistic look and feel

  • Wounded leech underwater action

2 models to choose from
$9.99 - $19.99
Gulp! Nightcrawler Soft Bait, 6", 12-Pack

Gulp! Nightcrawler Soft Bait, 6", 12-Pack

Key Features
  • 6" long

  • 12 per pack

2 colors available
$5.99
Berkley Vanish Transition 100% Fluorocarbon Line

Berkley Vanish Transition 100% Fluorocarbon Line

Key Features
  • Truly fishable 100% fluorocarbon line

  • Handles and casts easily

  • Maintains knot and line strength when wet

  • Fast-sinking design

  • Increased sensitivity and hook setting power

$14.99
$13.99
Berkley Gulp! Alive! Minnow

Berkley Gulp! Alive! Minnow

Key Features
  • Infused with irresistible Gulp Alive scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

14 models to choose from
$5.99 - $19.99
Berkley Gulp! Minnow Grub, 3" GMIG3

Berkley Gulp! Minnow Grub, 3" GMIG3

Key Features
  • Infused with irresistible Gulp scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

4 colors available
$5.99
Berkley Gulp! Minnow

Berkley Gulp! Minnow

Key Features
  • Infused with irresistible Gulp scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

4 models to choose from
$4.99 - $5.99
Berkley Gulp! Alive! Attractant

Berkley Gulp! Alive! Attractant

Key Features
  • Spray it on a hard or soft plastic bait

  • Makes bait smell and taste alive

  • Fish cant resist it

  • Harness the power of Gulp! Alive!

  • 8-oz. spray bottle

$9.99
Berkley Powerbait Attractant

Berkley Powerbait Attractant

Key Features
  • Wake up those lazy fish

  • 8-oz. bottles

  • Instantly increase your baits fishing power

3 colors available
$4.99
Powerbait Grub Soft Bait, 3"

Powerbait Grub Soft Bait, 3"

Key Features
  • 3"

2 colors available
$3.99

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